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Free is Not a Sustainable Business Model – Unless You’re YouTube

Free is Not a Sustainable Business Model   Unless Youre YouTube

The largest cloud video network on the planet is yours to use for free! YouTube is amazing – you can use Hangouts for quick-n-dirty webcasts, or go into a more complex setup mode for real professional web-casting. But is being free to use a sustainable business model for anyone except YouTube?

FREE Webinars: Insights on Cloud Video & Digital Media Monetization

FREE Webinars: Insights on Cloud Video & Digital Media Monetization

More and more companies are exploring ways to lower their costs and generate positive returns from their efforts for online video and digital media content.  As part of a research study we conducted at Interactive Media Strategies in 2012, we found that while 81% of …

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for …

10 Tips for Producing Successful Live Events and Webcasts

10 Tips for Producing Successful Live Events and Webcasts

Over the last twenty years of producing live events and webcasts, I've learned a lot about how things can go right and wrong, and from good to bad, and from bad to worse. Most problems stem from the things that have fallen through the cracks. …

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