web TV Articles

...

Web Video Audience Development Strategies With Jim Louderback CEO of Revision3

Web Video Audience Development Strategies With Jim Louderback CEO of Revision3

Revision3 is one of the most well-known Internet television networks, and it's run by a very energetic guy named Jim Louderback.  As part of our chat with him back in October, we asked him to talk a bit about what Revision3 is doing differently, in …

Google TV Stumbles, But Will it Fall?

Google TV Stumbles, But Will it Fall?

I know that CES is still a week away, but there have been some big news surrounding Google TV of late that I thought we might compile to demonstrate the hazards of reaching into the unknown and attempting to carve out a niche for a …

Online Video Moves: iAd Goes International, Youngsters Lead WebTV Revolution, Beyonce Banned

Online Video Moves:  iAd Goes International, Youngsters Lead WebTV Revolution, Beyonce Banned

Ha ha suckers! We get iAd here…no wait, why is that cool? More ads is not what I need in my life. Steve Jobs announced that the UK and France will get iAd in December and then Ze Germans will get it in January. Whew, …

Original Web Video Series More Engaging Than Standard TV

Original Web Video Series More Engaging Than Standard TV

New research shows that online video series have a higher audience engagement level than that of standard TV programming. The research was done by Web TV network creator Next New Networks and YouTube, and research/consulting firm Frank N. Magid Associates.

Ad-Supported Vs Premium Subscription – A Delicately Balanced Ecosystem for Online Services

Ad Supported Vs Premium Subscription   A Delicately Balanced Ecosystem for Online Services

The IAB recently tapped McKinsey & Company to check into the value that users in Europe get from the free services they use. The services, which are ad-supported, offer a wide range of things like email, real-time communication, news, and networking and offer an extremely …

Google + Intel = Smart TVs Coming Soon!

There are rumblings afoot that Google and Intel are set to announce a new joint project in the Web TV arena. It's said to be a "Smart TV" platform according to the Financial Times. The two technology mammoths are set to sign on with a third, …

New Opportunities for Web TV Shows – Media Minute

Remember when I told you the future of TV was international? Now we're seeing even more evidence of that trend because the popular Web series Break a Leg just sold the licensing rights to its show to Fox Italy, marking a big step for Web …

Clicker Wants To Be Your Web TV Search Engine – They’re Mine

Clicker is an online video discovery service—essentially a TV Guide for finding video programming online.  Today they announced that they'd closed another round of financing ($11 Million), which speaks pretty highly of what the VC community thinks of their chances.

Original Web Video Series = Success for Retail Shopping

The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media's success may be explained in unique areas that cannot be …

Online Video Ad Budgets To Increase 50% In Next 12 Months?

Online Video Ad budgets are set to explode according to new research and expand more than 50% over the next 12 months. The research, conducted by Web TV Enterprise, surveyed media buyers (presumably in the UK where the company is). Around 97% booking pre-roll ad …

↑ Top