web series Articles

A web series is a series of episodes released on the Internet or also by mobile or cellular phone, and part of the newly emerging medium called web television. A single instance of a web series program is called an episode or webisode.
While the popularity of web series is continuing to rise, the concept itself isn’t entirely new. Scott Zakarin created the first advertiser supported web series in 1995, The Spot.
The rise in popularity of web series can be seen as a result of...

BlogWorld's NMX 2013 Offers Impressive Lineup of Web TV and Video Expertise

BlogWorld Expo, an industry event that we've been a part of for a few years, was originally focused on bloggers and podcasters. As with all things, bloggers are evolving and are becoming multimedia-oriented, content-marketing professionals. And, what's the hottest new media format for content marketing? ...

How Much Does an Epic FreddieW Web Series Cost? $636,010 [Web Series School]

YouTube superstar FreddieW's Video Game High School broke records on Kickstarter last year when it raised $273,275. Last week FreddieW shared the full budget breakdown for his blockbuster web series Video Game High School via glorious infographic below. The web series costs breakdown is staggering and provides a lesson on ...

Web Series School: 'Epic Rap Battles' Serves up Platinum Programming

In this week's web series lesson we look at the #36 most subscribed YouTube channel, Epic Rap Battles, and learn a few secrets about perfect programming. For video marketers, Epic Rap Battles is a perfect case study of programming from the YouTube Creators Playbook.

Web Series Round Up - New Shows to Advertise Against or Sponsor as a Brand

So another month is upon us and that means more cool new content for you to check out and maybe advertise against or, in some cases, perhaps even sponsor as a brand. With it being December I imagine that production is probably wrapping up on ...

Blip Studios & The Movement Towards Original Video Content Programming: Interview with Steve Woolf

Back in June, Blip.tv launched Blip Studios, getting into the original video content game and positioning themselves to work with brands, talent, and independent producers, where before, they only served as a video hosting and destination site.  With the new launch, they promoted VP of ...

REVIEW: MyMusic Show - ReelSEO Reacts to The Fine Bros' Latest Web Sitcom

YouTube veterans The Fine Bros have created the first true 21st century sitcom. MyMusic Show is a mockumentary sitcom created by Benny and Rafi Fine (creators of the wildly popular "Kids React" series) follows a music production company and it's roster of wacky employees. It's hilariously clever, consistent and built for social audiences.

Halo 4 Forward Unto Dawn: Review - The Best Video Game Movie Never Made?

Machinima and 343 Industries (Microsoft's new game studio in charge of the Halo 4 franchise) have created the ultimate piece of tent-pole marketing for the Halo 4 video game, the Halo 4 Forward Unto Dawn web series. For the five Fridays leading up, fans enjoyed installments of the epic web series serving as prologue to the game.

The Guild: Season 6 Review – Groundbreaking Web Series Still Impresses

Felicia Day's The Guild isn't just a web series, it's a symbol. What started as a crowd-funded season 1 became a Microsoft sponsored hit and eventually the flagship program on the YouTube funded Geek & Sundry channel. The Guild is online video royalty and Felicia Day is the queen.

ZoomTilt TV Reset Finalists Vie for Branded Video Content Gold

ZoomTilt, which I wrote about a while back, is in the business of finding talented filmmakers who have got financially sustainable web series they want to make. In order for them to be financially sustainable, they need to appeal to brands who will sponsor them ...

When Felicia Day Speaks, We Listen: Shares Online Video Advice

We have a lot of ambassadors in this still-developing world of online video, but perhaps none as big as Felicia Day, who in the TV/film world is another nice character actress that fans of nerdy shows love, but in the online world is pretty much ...

A Quick Look at Machinima's Halo 4: Forward Unto Dawn Web Series and Tent-Pole Marketing

We heard about it for months: Machinima was going to spend a ton of money to get a Halo 4 web series/video game tie-in after a round of funding, led by Google, rewarded the channel with $35 million to spend awhile back.  Halo 4: Forward ...

Web Series Distribution and Kickstarter Campaigns Through The Eyes of a Man Teen

While the rate of quality content being produced solely for the web has steadily increased over the past few years, the biggest challenge remains getting discovered and finding an audience. The Man Teen web series went the route of self distribution when it first was ...

New Original Web Series Round Up - New Content to Advertise Against

I get a lot of emails about new web series and I've been sitting on them trying to figure out how to spin an article out of them. With online video continuing to soar in terms of advertising and marketing I think that we, here ...

Online Video Weekly News Round Up - The Official Official Edition

No typo, I'm simply celebrating the return of the official NFL officials, as dubious as their officiating may be. Clearly they have some rust to knock off their stripes, and maybe some new prescription glasses. Anyway, let's take a peek at what was going on ...

Length, Size, Going to Completion Matter....for Online Video Viewing by Device

It's a week of provocative openings for me I guess and no matter what anyone says, length and size do matter... especially in regards to online video. Perverts. Looking back at the Ooyala Q2 2012 Global Video Index, I found some further interesting bits and ...