web series Articles

A web series is a series of episodes released on the Internet or also by mobile or cellular phone, and part of the newly emerging medium called web television. A single instance of a web series program is called an episode or webisode.
While the popularity of web series is continuing to rise, the concept itself isn’t entirely new. Scott Zakarin created the first advertiser supported web series in 1995, The Spot.
The rise in popularity of web series can be seen as a result of...

Are Web Series The Future of Branded Video Entertainment?

Are Web Series The Future of Branded Video Entertainment?

You may have heard about Alphabird's acquisition of Placevine back in May. Since Alphabird is all about video engagement and Placevine is all about connecting brands with the right video producers… it was a bit of a natural fit. One of the more interesting things …

The Weekly Online Video News Round Up – Social Video Edition

The Weekly Online Video News Round Up   Social Video Edition

Each week we try to cover as much of the important online video news as we possibly can. It's not always easy, because as online video grows… the volume of news about online video grows as well. So every weekend we try to give you …

The Social Video Blueprint: Branded Social Video Marketing Explained

The Social Video Blueprint: Branded Social Video Marketing Explained

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we'll cover social video marketing from all angles, including case studies, best practices, strategies, and more. But for …

Web Series Hit, The Guild, Times 5th Season Launch with Comic-Con

Web Series Hit, The Guild, Times 5th Season Launch with Comic Con

While there are plenty of popular web series that have several million views out there, the medium is still looking for the consistency it needs to be attractive to advertisers. So many web series have a large audience on the first episode only to see …

The Silver Bullet of Original Web Series Video Content?

The Silver Bullet of Original Web Series Video Content?

In late 2009 I began a series of live webcast shows – six to be exact all using the same format (host / hostess, topical discussion, audience interaction, social networking components, etc.) – we had a show on Venture Capitol with people skyping in from …

Online Video Web Series Hopes To Fill The Void Left By TV Soaps

Online Video Web Series Hopes To Fill The Void Left By TV Soaps

Not long ago I wrote about the Soap Opera pop as many major daytime TV soaps were being canceled. Proctor & Gamble, who both sponsored and helped develop some TV soaps decided to move online and canceled their sponsorship, which meant the end of those …

Best Branded Online Video Ad Campaign: DirecTV’s Football Cops

Best Branded Online Video Ad Campaign: DirecTVs Football Cops

There's a movement afoot. You might not have noticed it, because it's been gradual. But more and more brands are turning their backs on traditional video commercials, opting instead for social video marketing. Often, this includes the creation of original branded web series content designed …

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still …

Old Spice Man Campaigns For Movie Role With Online Video Trailer

Old Spice Man Campaigns For Movie Role With Online Video Trailer

Let's say you're the star and the face of one of the most universally-praised online video campaigns in all of history. And suppose that, after that kind of success, you're interested in turning your new found fame into a more sustainable acting career… maybe you …

Kiefer Sutherland Web Series, The Confession, Gets Feature Film Deal

Kiefer Sutherland Web Series, The Confession, Gets Feature Film Deal

After years of being considered a lesser form of online video, web series are finally starting to get their due. The recent Mortal Kombat: Legacy series is going strong, attracting millions of viewers. The Guild has a total of 45 million views for its combined …

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