web series Articles

A web series is a series of episodes released on the Internet or also by mobile or cellular phone, and part of the newly emerging medium called web television. A single instance of a web series program is called an episode or webisode.
While the popularity of web series is continuing to rise, the concept itself isn’t entirely new. Scott Zakarin created the first advertiser supported web series in 1995, The Spot.
The rise in popularity of web series can be seen as a result of...

Washington D.C. Suburb Looks for Tourism Dollars Through Web Series

Washington D.C. Suburb Looks for Tourism Dollars Through Web Series

We've seen a number of branded videos lately that advertise a product, but put the marketing in the background in favor of good content.  Videos like the DC Shoes ad (Ken Block's Gymkhana 4), the Rise of the Planet of the Apes ad (Ape with …

Web Series Shelf Life Releases a Red Band Trailer While We Wait For The Debut

Web Series Shelf Life Releases a Red Band Trailer While We Wait For The Debut

Back in July, we talked about a new hopeful web series premiering their first trailer around the San Diego Comic Con.  Shelf Life, an R-rated Toy Story concept that promises to have action figures speak like no action figures before them, has been offering a …

Dodge Drops Online Video Contest Clues For Hidden SUV Scavenger Hunt

Dodge Drops Online Video Contest Clues For Hidden SUV Scavenger Hunt

If you find a Dodge Journey SUV sitting out in the middle of the wilderness, there's a chance it could be yours. The auto maker is taking a page from the web series We Lost Our Gold by hiding a treasure for video viewers to …

Hulu Web Series The Confession To Go International With Sony

Hulu Web Series The Confession To Go International With Sony

Back in May the popular Hulu web series The Confession, starring Kiefer Sutherland and John Hurt, got picked up for a movie deal from Image Entertainment.  Now comes the announcement that the series is getting international distribution courtesy of Sony Pictures Television.  The Confession will …

Call of Duty: Modern Warfare 3 Release Brings Web Video Along With It

Call of Duty: Modern Warfare 3 Release Brings Web Video Along With It

When your video game series has sold over 55 million copies and has generated billions of dollars in revenue, the newest entry will obviously be incredibly anticipated.  And while you're at it, you might as well try to piggyback some other things on the release …

Annoying Orange: A Backhanded Complimentary Breakdown Of The Web Series Success

Annoying Orange: A Backhanded Complimentary Breakdown Of The Web Series Success

The Annoying Orange is popular. Indescribably popular. Anyone who feels the urge to write about it tends to feel hatred that they didn't know was inside them. It taps into loathing that people tend to feel towards Nickelback or Dane Cook or that Jim Belushi …

Ogilvy & Mather Reveals Video Advertiser Concerns in Content & Targeting

Ogilvy & Mather Reveals Video Advertiser Concerns in Content & Targeting

In the first part of the interview with Robert Davis, Interactive Marketing Director and Director of Advanced Video Practice over at Ogilvy New York, we talked about what Ogilvy was offering with the AVP (Ogilvy's Advanced Video Practice) team and Rob's approach. Today in the …

How To Create A Web Series Using Popular Content Without Infringing On Copyrights

How To Create A Web Series Using Popular Content Without Infringing On Copyrights

In a previous article titled, "How to Market A Web Series To Generate Interest & Gain Viewers," we talked about a number of ways web series have tried to increase awareness. One of the segments, called "Tie The Web Series to a Companion Piece," discussed …

Hulu’s Original Web Series, A Day In The Life, Gets Even Better With 2nd Episode

Hulus Original Web Series, A Day In The Life, Gets Even Better With 2nd Episode

The second episode of Morgan Spurlock's documentary web series A Day in the Life takes a look at stand-up comedian Russell Peters. In the United States, Peters isn't too well-known, but in his native Canada, the UK, and Australia, he has set box office records. …

The First Original Web Series From Hulu Arrives, Is It Any Good?

The First Original Web Series From Hulu Arrives, Is It Any Good?

Morgan Spurlock, the director of pop documentaries Super Size Me and The Greatest Movie Ever Sold, recently got into original web series with A Day in the Life on Hulu. Spurlock will deliver 6 episodes of the series, which will follow personalities as diverse as …

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