VP8

YouTube Commits to VP9 supported 4K, Asks LG & Sony Along for the Ride  4k youtube 360x240

YouTube Commits to VP9-supported 4K, Asks LG & Sony Along for the Ride

Google has been trying to get their own video codec off the ground for years and it looks like they finally have the weight of the industry behind them as they demonstrate VP9 enabled 4K video streaming for YouTube at next week's CES show in Las Vegas.
Google Plus Hangouts to Upgrade to HD hangouts HD

Google Plus Hangouts to Upgrade to HD

Google Plus' Hangouts on Air is getting an HD upgrade. Some of you will be able to take advantage of it now, and the rest of us will have to wait as it rolls out in the next few weeks. Anyway, bandwidth improvements, video codecs, and more had to be improved to make this happen.
Googles New VP9 Codec: Better Video at Half the Bandwidth? google io

Google's New VP9 Codec: Better Video at Half the Bandwidth?

Google wants their new VP9 codec to be royalty-free, but patent disputes could prevent that from happening. Meanwhile, VP9 is supposed to have double the image quality using half the compression of H.264. In other news: H.264 could be H.265 soon, so there's that.