Topic - Online Video & VOD
Video On Demand Advertising Effectiveness – New Media Minute
Where are ads most effective? A couple of video-on-demand networks would have you believe on their services. And there’s something to that logic because VOD on cable TV is an opt-in medium and that means viewers are engaged with the content and often the ads. For all the details on what’s working, watch Daisy Whitney’s report in this episode of the New Media Minute.
ImageMind Does VOD Email Marketing
Video on Demand is all the rage. So using it to market your company is a great idea. Sending massive video attachments is not. That’s where ImageMind comes in.
OmniVideo – The Future of Moving Images – Interview with James McQuivey of Forrester – Part 1
Earlier this year, we had the honor and pleasure of conversing with James McQuivey (Ph.D.), Vice President and Principal Analyst at Forrester Research. James is a television & media technology analyst and a true thought leader in the online video industry. His focus is on analyzing and providing insight and strategic guidance when it comes to the future of media technology and his focus includes things like video on demand, online video, HDTV, digital downloads, Netflix, etc…. As he puts it on his own personal blog:
“That’s right, for a living I study things like HDTV, Blu-Ray, digital downloads, iTunes video, Netflix — if you can watch it, I cover it.”
Hollywood Studios Come Together to Launch Online Movie Platform
Studio 3 Networks, the premium entertainment joint venture formed by Viacom Inc., its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. and Lionsgate, announced today that it will brand its next-generation entertainment service, epix. The service will provide consumers with access to great films and original entertainment programming on television, along with on-demand access via broadband delivery.
Warner Bros Announces New VOD – TheWB.com
The Warner Bros. Television Group today unveiled two new broadband destinations and other key components of its multiplatform digital media business strategy at a New York press conference. The announcements, made by Bruce Rosenblum, President, Warner Bros. Television Group, include:
Tivo to Launch Youtube Videos Directly On Television
TiVo Inc., the creator of and a leader in television services for digital video recorders (DVRs), today announced an agreement with YouTube™ that will offer access to YouTube videos directly from the TV via a TiVo DVR. The service will be available later this year to broadband-connected subscribers with TiVo Series3™ DVRs, including the new TiVo HD.
Netflix Plugin For Windows Media Center
As one of our predictions for online video in 2008, we touched upon bridging the gap between computers and the livingroom as far as online video is concerned. And, we have already seen companies announcing new devices to support VOD (video on demand) and IPTV (internet television) being announced at CES 2006, and we know that Apple and others have announced support for rental movies online.
HBO is Testing New Online Video Service
According to the Wall Street Journal, HBO is currently testing a new online video service that allows subscribers to watch their programming on computers or download for later viewing.
Rentals to Drive Paid Online Video Growth
Already in the first month of 2008, several companies have announced plans to launch or expand online video rental services, including Apple, Netflix, and others. According to new research released by ABI Research, online rental videos will lead the way in terms of the paid online video market. Specifically, paid video streams will grow from $215 million estimated revenue this year, to a market of $2.4 billion in 2012. Online video rental services are expected to reap 50% of this revenue.
Netflix Offers Unlimited Online Movie Streaming
It’s official. Netflix has lifted its monthly time limits for online video viewing of its movies (starting Monday 1/14/2008). Netflix plans to remove the hourly limits that it previously placed on its users. Previously users (with 3 movies package were limited to 17 hours of total online movie streaming per month. Users with the lowest level of Netflix subscription will not yet receive this benefit. Time to upgrade.
Netflix to Bring Online Movies into Living Rooms
Looks like my predictions for online video in 2008 are already coming true…
What is a Vodcast or Video Podcast?
A growing trend online is podcast video. While podcasting was originally only for audio files, more people are beginning to send video, especially with broadband connections more accessible. To podcast video, content distributors enclose it in a web syndication file that users can download and view when they want. Users subscribe to the different files, checking them for updates regularly, and download the new offers when they become available. Each file is often referred to as an episode, and may be part of a video blog, or vlog.
