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How Cosmetics Brand NYX Became a YouTube Leader in User-generated Videos

How Cosmetics Brand NYX Became a YouTube Leader in User generated Videos

L’Oreal recently announced its plans to acquire NYX Cosmetics, a $100 million company that has found a way to become the fan-favorite on YouTube, far surpassing L’Oreal on the platform. How did NYX (rhymes with “fix”) build this enormous footprint on YouTube while other brands are working so hard to catch up? It all started with the Jumbo pencil……..

Maybelline vs. MAC – What Will YouTube Beauty Vloggers Be Wearing on Date Night?

Maybelline vs. MAC   What Will YouTube Beauty Vloggers Be Wearing on Date Night?

You may have heard of top beauty vloggers like Michelle Phan, but there are tens of thousands of other women on YouTube who are also making videos about similar topics. These videos can range anywhere from a few views to millions of views. Octoly took at look at the data on earned media for beauty brands.

ILikeWeylie: Behind the Reel with the Beauty Guru Sister You Never Had [Interview]

ILikeWeylie: Behind the Reel with the Beauty Guru Sister You Never Had [Interview]

ILikeWeylie is one of the most successful beauty vlogging channels on YouTube, with over 1 million subscribers and nearly 75 million views. Star of the show, Weylie Hoang, is our special guest on this week’s “Behind the Reel.”

YouTube and the Beauty Industry: How Brands are Getting Crushed [Report]

YouTube and the Beauty Industry: How Brands are Getting Crushed [Report]

The big beauty brands may dominate TV and the glossy magazines but they are being crushed on YouTube when it comes to views, likes, comments and engagement. In fact, only 3% of YouTube beauty views belong to the big cosmetic and beauty brands.

YouTube Announces 2013 Next Vlogger Winners

YouTube Announces 2013 Next Vlogger Winners

YouTube has announced the winners of the Next Vlogger 2013 contest. 15 lucky winners will now receive $4,000 in production stuff, a Google+ Hangout workshop series with experts in the field, and the chance to collaborate with a whole bunch of other vloggers around the world.

YouTube Looking for Vloggers with Personal Triumph

YouTube Looking for Vloggers with Personal Triumph

YouTube is looking for the next vlogger, this time someone who has a story of personal triumph to share. The usual is up for grabs: a place among 16 vloggers all ready to collaborate with each other and get a good amount of cash for video equipment.

Does YouTube Care About Amateur Creators Anymore? [Reel Web #61]

Does YouTube Care About Amateur Creators Anymore? [Reel Web #61]

While YouTube is still the most popular destination for amateur and user-generated video content, it's clear that times have changed and the online video space has evolved. There's no doubt that YouTube has made a clear and calculated shift towards focusing on more professional grade …

How to Build a YouTube Creator Network in Your Niche [Creator's Tip #59]

How to Build a YouTube Creator Network in Your Niche [Creators Tip #59]

As we all know, YouTube has become much more than just a website to merely consume video content.  It's the second largest social site with a huge, valuable community of creators, viewers, lurkers, and everyone in-between. Youtube networks have been popping up left and right …

How to Become a Successful YouTube Vlogger: 5 Common Mistakes to Avoid [Creator's Tip #56]

How to Become a Successful YouTube Vlogger: 5 Common Mistakes to Avoid [Creators Tip #56]

Vlogging has become a fairly saturated niche on YouTube and it can be quite difficult these days to stand out from the crowd and build a loyal audience as a YouTube Vlogger. Whether you are thinking about starting a vlog on YouTube or already have, there are …

How to Vlog Like a Pro – Vlogging Tips from YouTube’s NextUp Vlogger, Scooter Magruder [Creator's Tip #53]

How to Vlog Like a Pro   Vlogging Tips from YouTubes NextUp Vlogger, Scooter Magruder [Creators Tip #53]

In this week's Creator's Tip episode we talk with Scooter Magruder, a winning Vlogger in this year's YouTube's NextUp Program & Contest. Scooter shares with us his advice, tips, and tricks as to how to build and develop an audience in YouTube for your vlog and how …

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