vlog

New Platforms Mean New Opportunities: Welcome to the Video Reblog! video reblogging new video opportunities 360x240

New Platforms Mean New Opportunities: Welcome to the Video Reblog!

The cost of producing video content is still prohibitive for many brands and creators, but there's a whole new family of video production platforms that can substantially lower the cost per-video. Just as YouTube and the affordability of webcams created the perfect storm for video blogging, these innovative platforms are encouraging their own type of video format ‚Äď the video reblog.
How Setting the Video Production Bar Low Can Lead to Higher Viewer Engagement low video production quality can be positive for brands and creators 360x240

How Setting the Video Production Bar Low Can Lead to Higher Viewer Engagement

Not every brand or creator can produce high quality video using the latest equipment and editing software. But, if you deliberately build a low-tech approach into your video creation and marketing strategy, and set expectations low from the start, you could just win over your target audience.
The Anatomy of YouTube: 26 Amazing Facts from the Past 10 Years more 13 to 24 year olds watching youtube than tv 360x240

The Anatomy of YouTube: 26 Amazing Facts from the Past 10 Years

YouTube is 10 years old, and as you would expect from the world's largest video site, they have an incredible amount of data to share with the world about user and viewer behavior. We bring you 26 of the top facts from the last decade.
The No Fuss Guide to Creating a Killer Vlog no fuss guide vlogging 360x240

The No Fuss Guide to Creating a Killer Vlog

Vlogging is the ideal way for the independent creator to get a foot in the door of online video. But if you are starting from scratch, the set-up and production process can seem a little overwhelming. We show you how easy no-fuss vlogging can be.
YouTube Videos Pulled for Failing to Declare Oreo Sponsorship oreo lick race youtubers

YouTube Videos Pulled for Failing to Declare Oreo Sponsorship

Oreo has been penalized for failing to declare it sponsored some YouTuber vlogging content. As the ASA and FTC begin to more actively enforce their rulings about ads in online video, where is YouTube? The site needs a feature to help creators to promote a brand without risking the quality of their content immediately.
Bigger Is Not Always Better: The Value of Longtail YouTubers youtube influencers bigger not always better 360x240

Bigger Is Not Always Better: The Value of Longtail YouTubers

YouTubers with a huge number of followers are a powerful force with tremendous clout, but when it comes to collaborating with them on brand endorsements, bigger does not always mean better. Partnering with longer tail, or smaller, channels can prove more fruitful and cost-effective for brands.
Beauty Gone Wrong: Makeup Challenges Brands Dont See youtube makeup challenges earned media 360x240

Beauty Gone Wrong: Makeup Challenges Brands Don't See

Makeup challenges are all the rage on YouTube, and drive enormous amounts of traffic to YouTube creators and their channels. The results are often hilarious, and attract millions of engaged views, most of which are totally untracked by the brands mentioned in the videos.
Cosmetics Brands are Missing the YouTube Boat on Halloween earned media beauty youtube halloween 360x240

Cosmetics Brands are Missing the YouTube Boat on Halloween

The most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube when it comes to tent-pole events like these.
The Unboxing of Beauty on YouTube: New Brand in a box Marketing unboxing beauty videos youtube 360x240

The Unboxing of Beauty on YouTube: New Brand-in-a-box Marketing

Unboxing videos are wildly popular on YouTube, and the unboxing of beauty products is one of the most watched verticals on the site. For many beauty brands, the unboxing phenomenon has become an essential tool in the marketing of their products, and this earned media is the main driver of overall views for most brands.
Blogging vs. Vlogging: How to Choose Whats Right For You  blogging vs blogging 360x223

Blogging vs. Vlogging: How to Choose What's Right For You

Blogging and vlogging are very marketing effective strategies for brands and individuals who want to generate the maximum amount of traffic for their websites. But which approach is right for you or your organisation?
How YouTube Influencers are Driving Sigma Beautys Success sigma featured image 360x240

How YouTube Influencers are Driving Sigma Beauty's Success

Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? We take a look.
47 Different Ways to Promote Your YouTube Channel promote youtube  360x240

47 Different Ways to Promote Your YouTube Channel

When it comes to YouTube, what is it that makes your videos or your channel unique? What value are you providing to the community with your video content? If you can answer these questions, then promoting your channel should become easier for you, and we show you 47 different ways of doing just that!
How Cosmetics Brand NYX Became a YouTube Leader in User generated Videos nyx that 70s look 360x240

How Cosmetics Brand NYX Became a YouTube Leader in User-generated Videos

L'Oreal recently announced its plans to acquire NYX Cosmetics, a $100 million company that has found a way to become the fan-favorite on YouTube, far surpassing L'Oreal on the platform. How did NYX (rhymes with "fix") build this enormous footprint on YouTube while other brands are working so hard to catch up? It all started with the Jumbo pencil........
7 Steps to Success on YouTube from Those That Know [VidCon] youtube success

7 Steps to Success on YouTube from Those That Know [VidCon]

If you want to succeed in online video, whatever your goal, you need to take the extra step and go the extra mile with your content. What are those steps? We have 7 for you right here, straight from YouTubers who know what they are talking about.