Visible Measures Articles

Visible Measures specializes in measuring the consumption and distribution of Internet video. Designed from the ground up to meet the unique needs of video publishers and advertisers, Visible Measures’ patent-pending measurement approach captures every video interaction by every viewer in every video, from play to pause to rewind to forward-to-a-friend and more. This provides organizations with unprecedented visibility into their online video audiences and how they engage with content assets, Web-based distribution, and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau’s (IAB) Digital Video Committee and the Advertising Research Foundation (ARF).

Ad Age Publishes New Top 10 Viral Video Ads Of All Time

AdAge, one of the most respected marketing and advertising publications in the world, has just updated their list of the top 10 viral video ads of all time. The list is ordered based on total view counts, and while new branded online videos have scored major hits in the last year, several "classic" viral video ...

Ad-Choice Boom: More Viewers Choosing To Watch Online Video Ads

Visible Measures has released their Q2 2011 report on choice-based video performance, and the results are pretty interesting, even while they're not all that surprising. Audiences are choosing to watch online video advertisements more than ever before--as much as 600 million times in Q2, which is up 15% from the previous year. 

The Rise of Social Video Advertising & Why You Should Care

What exactly is “social video advertising?” Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To help answer these and other questions, I enlisted the expertise of Dan Greenberg and Chris Schreiber of the social video marketing company, Sharethrough.

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

I am a proponent of choice. Give me a choice of something or another and I'm a happy camper. Give me a choice in which ad to watch and when? Well, I might actually tolerate sitting through the ads and not get up and run to the kitchen or toilet. Well that's exactly what Visible ...

Celebrity Endorsements In Viral Video Ads Fall Short? Calling BS On The New York Times

Sigh.  Another day, another huge exaggeration by the media to a small data sample.  This time, it’s the New York Times.  And I guess they have to sell papers, so I understand a certain amount of sensationalism.  But I think this goes a little far.

Branded Video Measurement Evolves With Share of Choice

It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark their "share of voice" in branded video, thanks to a ...

Good Campaign Planning Drove Apple's Social Video Success

Many people believe that the iPhone is what made Apple a social media mogul. But that turns out not to be the case according to Visible Measures, whose new Share of Choice Report shows how the iPad changed the social video playing field for mobile technology.

What Is Social Video Marketing? The Social Video Experts Weigh In

With the heavy convergence of social and video, and video with online marketing, have we now reached a point where a new definition that combines all three? Is social video marketing just about creating videos for social networking sites like Facebook and Twitter, or is it much more than just that? We put together a special panel of video experts, along with our own ReelSEO staff, where we all take a crack at giving our own definition.

New Video Ad Format To Turn The Tide for Video Advertising $$

One of the biggest challenges in the online video ad business to date has been a lack of standards for ad formats. That may change though because a far-reaching industry coalition called Rising Tide Coop is rolling out one of the first industry-wide ad formats this month. The ad format is ASQ and it could ...

Data Drives Dollars In Online Video - Media Minute

Media agencies and brands are hungry for data -- they want better data that they can use to target their potential customers. That's why this week's New Media Minute takes a detailed look at a data-driven deal and a new research tool and explains why they matter in the online video business.

Adobe Gets Serious With Open Source – Opens Up That MF

Adobe has started to take open source video serious and now has the open source media framework (osmf, strobe). Read about Adobe opens up flash media player framework

Wistia Embedded Video Metrics – The Video Solution for SMBs?

I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.

Digital Agencies and Client Challenges With Video – CIMA Recap

I recently covered the Chicago Interactive Marketing Associations’ panel discussion – Creative, Technology, Media, and Analytics. The panelists of senior industry leaders debated on how creative, technology, media & analytics are converging more in interactive video marketing; and how agencies can overcome the limitations of video measurement towards client buy-in.

Upload Videos To Multiple Video Sharing Sites

So, you've got some videos made and you want to get them out there as fast and efficiently as possible. That means you probably want some tools to upload them to multiple video sites automatically right? Right! Here's some of the coolest tools we found that will help you do just that, and in a ...

The Brightcove Alliance Launches With More Than 90 Partners

Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert ...