Visible Measures Articles

Visible Measures specializes in measuring the consumption and distribution of Internet video. Designed from the ground up to meet the unique needs of video publishers and advertisers, Visible Measures’ patent-pending measurement approach captures every video interaction by every viewer in every video, from play to pause to rewind to forward-to-a-friend and more. This provides organizations with unprecedented visibility into their online video audiences and how they engage with content a...

Top 5 Branded Video Campaigns Q1 2014

Top 5 Branded Video Campaigns Q1 2014

Who scored the top spot in the quarter with a single video in the campaign? What brand had two of the top five campaigns and what do half of these videos actually have to do with the brands they represent? Clearly, that is becoming more and more of a moot point as they rack up millions and millions of views each quarter. So what is the “it” that they all have in common? Check out Visible Measure’s top 5 branded campaigns of 2014′s first quarter.

Branded Videos Total Over 2.4B Views in Q1 2014

Branded Videos Total Over 2.4B Views in Q1 2014

VIsible Measures runs down the numbers for branded video in Q1 2014. Did it stay on pace with the amazing year that was 2013 or taper off? Which branded video had everyone captivated and scored the number one spot in campaigns (you won’t be all that surprised I imagine). Which creative agency had the most views in the quarter and does top 5 campaign equal top 5 brand? Find out all this and more…inside!

2013 – The Year of the Branded Video Explosion

2013   The Year of the Branded Video Explosion

Last year generated over 40% of all branded video views since the beginning of 2009. It took, on average, 2 million views just to make the top ten list each week and more campaigns topped 1 million views than ever before. Read all about how 2013 was The Year of the Branded Video Explosion.

Videos of Meteor Hit 100 Million Total Views in Record Time

Videos of Meteor Hit 100 Million Total Views in Record Time

The Russian meteor event became an instant viral sensation, as the aggregate amount of views for over 400 videos amassed over 100 million views in record time. No video in the history of videos is close, with KONY and Red Bull Stratos now taking a backseat to the phenomenon.

Social Marketing Success for Brands: Socialbakers Shares Recipe in Time for London 2012 Olympics

Social Marketing Success for Brands: Socialbakers Shares Recipe in Time for London 2012 Olympics

Socialbakers has added YouTube to its Analytics PRO dashboard, which means that brands can now measure the effectiveness of their social marketing campaigns across three major social media networks. This includes Facebook, which had 157.0 million unique visitors in the U.S. in May 2012, according …

Social Video Advertising Views Soar to Record Highs in 2012

Social Video Advertising Views Soar to Record Highs in 2012

In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.  But year-over-year, people watched 40% more advertising than 2011 and 225% more from 2010, according to a study by Visible Measures.  …

Social Video Works – The 2011 Social Video Advertising Report From Visible Measures

Social Video Works   The 2011 Social Video Advertising Report From Visible Measures

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a whole. And as a whole, it's doing very, very well. Over 500 branded social video campaigns gained more than a million …

Ad Age Publishes New Top 10 Viral Video Ads Of All Time

Ad Age Publishes New Top 10 Viral Video Ads Of All Time

AdAge, one of the most respected marketing and advertising publications in the world, has just updated their list of the top 10 viral video ads of all time. The list is ordered based on total view counts, and while new branded online videos have scored …

Ad-Choice Boom: More Viewers Choosing To Watch Online Video Ads

Ad Choice Boom: More Viewers Choosing To Watch Online Video Ads

Visible Measures has released their Q2 2011 report on choice-based video performance, and the results are pretty interesting, even while they're not all that surprising. Audiences are choosing to watch online video advertisements more than ever before–as much as 600 million times in Q2, which …

The Rise of Social Video Advertising & Why You Should Care

The Rise of Social Video Advertising & Why You Should Care

What exactly is "social video advertising?" Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To help answer these and other questions, I enlisted the expertise of Dan Greenberg and Chris Schreiber of the social …

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