Visible Measures Articles

Visible Measures specializes in measuring the consumption and distribution of Internet video. Designed from the ground up to meet the unique needs of video publishers and advertisers, Visible Measures’ patent-pending measurement approach captures every video interaction by every viewer in every video, from play to pause to rewind to forward-to-a-friend and more. This provides organizations with unprecedented visibility into their online video audiences and how they engage with content a...

Videos of Meteor Hit 100 Million Total Views in Record Time

The Russian meteor event became an instant viral sensation, as the aggregate amount of views for over 400 videos amassed over 100 million views in record time. No video in the history of videos is close, with KONY and Red Bull Stratos now taking a backseat to the phenomenon.

Social Marketing Success for Brands: Socialbakers Shares Recipe in Time for London 2012 Olympics

Socialbakers has added YouTube to its Analytics PRO dashboard, which means that brands can now measure the effectiveness of their social marketing campaigns across three major social media networks. This includes Facebook, which had 157.0 million unique visitors in the U.S. in May 2012, according ...

Social Video Advertising Views Soar to Record Highs in 2012

In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.  But year-over-year, people watched 40% more advertising than 2011 and 225% more from 2010, according to a study by Visible Measures.  ...

Social Video Works - The 2011 Social Video Advertising Report From Visible Measures

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a whole. And as a whole, it's doing very, very well. Over 500 branded social video campaigns gained more than a million ...

Ad Age Publishes New Top 10 Viral Video Ads Of All Time

AdAge, one of the most respected marketing and advertising publications in the world, has just updated their list of the top 10 viral video ads of all time. The list is ordered based on total view counts, and while new branded online videos have scored ...

Ad-Choice Boom: More Viewers Choosing To Watch Online Video Ads

Visible Measures has released their Q2 2011 report on choice-based video performance, and the results are pretty interesting, even while they're not all that surprising. Audiences are choosing to watch online video advertisements more than ever before--as much as 600 million times in Q2, which ...

The Rise of Social Video Advertising & Why You Should Care

What exactly is "social video advertising?" Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To help answer these and other questions, I enlisted the expertise of Dan Greenberg and Chris Schreiber of the social ...

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

I am a proponent of choice. Give me a choice of something or another and I'm a happy camper. Give me a choice in which ad to watch and when? Well, I might actually tolerate sitting through the ads and not get up and run ...

Celebrity Endorsements In Viral Video Ads Fall Short? Calling BS On The New York Times

Sigh.  Another day, another huge exaggeration by the media to a small data sample.  This time, it's the New York Times.  And I guess they have to sell papers, so I understand a certain amount of sensationalism.  But I think this goes a little far.

Branded Video Measurement Evolves With Share of Choice

It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark ...

Good Campaign Planning Drove Apple's Social Video Success

Many people believe that the iPhone is what made Apple a social media mogul. But that turns out not to be the case according to Visible Measures, whose new Share of Choice Report shows how the iPad changed the social video playing field for mobile ...

What Is Social Video Marketing? The Social Video Experts Weigh In

With the heavy convergence of social and video, and video with online marketing, have we now reached a point where a new definition that combines all three? Is social video marketing just about creating videos for social networking sites like Facebook and Twitter, or is it much more than just that? We put together a special panel of video experts, along with our own ReelSEO staff, where we all take a crack at giving our own definition.

New Video Ad Format To Turn The Tide for Video Advertising $$

One of the biggest challenges in the online video ad business to date has been a lack of standards for ad formats. That may change though because a far-reaching industry coalition called Rising Tide Coop is rolling out one of the first industry-wide ad formats ...

Data Drives Dollars In Online Video - Media Minute

Media agencies and brands are hungry for data -- they want better data that they can use to target their potential customers. That's why this week's New Media Minute takes a detailed look at a data-driven deal and a new research tool and explains why ...

Adobe Gets Serious With Open Source – Opens Up That MF

Adobe has started to take open source video serious and now has the open source media framework (osmf, strobe). Read about Adobe opens up flash media player framework