viral Articles

Hyundai Christmas Ads Make YouTube Creators Into Celebrity Pitchmen

I need to take a few minutes and give some love to Hyundai. The car company has embraced online video in ways most brands haven't dreamed, and they've almost sort of become a champion for the scores of YouTube creators hoping for a shot at ...

The Week's Best Viral Videos & Marketing Lessons - Brands Rule Edition

Another Friday has suddenly arrived, which probably means you just missed another week's worth of incredible viral videos from individuals, businesses, and brands. Not to worry, though. As usual, we've been keeping up with the week's best viral videos, and are once again prepared to ...

Online Video 101 For Small Business: Video Marketing for SMBs FREE E-Book

For most of our readers, video is something you deal with on a daily basis: shooting, editing, writing, marketing, etc. But for a lot of businesses and individuals, video still represents uncharted waters. Even companies that see video's potential and want to jump in can ...

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...

Old Spice Man Returns For Christmas Gift-Giving Video Spree

The Old Spice Man is back. Yes, he's still in a towel, but because it's Christmas season, he's also wearing a festive scarf. And he's traded the bathroom as a setting for something that is either a cabin in the woods or a sauna (or ...

The Top 20 Global Online Video Ads For November 2011

November could well be rechristened 'Bro-vember' on the evidence of last month's Global Ads Chart. With guns, explosions, cars, gangsters, supermodels and even Chuck Norris all featuring in an action-packed top 20, November's most shared commercials at times felt like one big, hairy, testosterone-filled bromance. But ...

An Interview With Jim Meskimen, YouTube Success Story & Man Of Many Voices

Jim Meskimen is an actor who has worked steadily since Ron Howard's 1994 film The Paper.  He has a varied career, one filled with voice work for animated films and TV shows along with video games.  His IMDB page is absolutely stacked with character acting ...

The Week's Best Viral Videos & Marketing Lessons - Fails Edition

Well, for those of us in the online video world, the Earth stopped momentarily yesterday when YouTube announced their new redesign. The majority of the early reaction appears to be negative, which is to be expected with an overhaul as big as this one. But ...

What Can Cat Video Advertising Do For Your Business? HeHe Catvertising

Each Friday, Jeremy Scott writes a weekly viral video marketing column where he highlights the most interesting viral videos and analyzes viral video trends of the week. Videos that feature pets and animals are often in the mix and even those that may identify themselves ...

This Is How To Launch A YouTube Channel - EastMidWestMusic Shows The Way

Sometimes it takes months and months, maybe even years, for a new YouTube channel to build up its audience. Other times, however, it's clear that the creators have done their homework and kept their finger on the pulse of what's hot in online video. In ...

The Week's Best Viral Videos & Marketing Lessons - Artists Edition

Greetings, and Happy Day After Thanksgiving--AKA Black Friday. While many of you might be out standing in line for new video gadgets on sale or being trampled at Wal-Mart by the masses, some of you are back to work, fighting the turkey hangover. You didn't ...

Thanksgiving Videos - Be Thankful For Turkey, Football, & Online Video

It's a safe bet that most of our US readers aren't at work today. They're not likely to be out on video shoots, hard at work in the editing room, or taking client meetings to brainstorm viral ideas. Because it's Thanksgiving, which means most Americans ...

Why All Video Views Are Not Created Equal - Tips For Seeding Branded Video Content

Major advertisers, including Nike, Ford, and Microsoft, are using the marketing practice of video seeding to reach online users with brand videos longer than the 15 or 30-seconds required by pre-roll video ads. Marketers like that video seeding reaches online audiences in environments that are ...

UC Davis Pepper Spray Video Explodes Online - YouTube Killed The Evening News

Sometime toward the end of the day on Friday, while many of us were firing off last minute emails and powering down our PCs for the weekend, something dramatic and shocking was going down at UC Davis. UC Davis students affiliated with the nationwide "Occupy" ...

The Weekly Online Video News Round Up - Arrested Development Edition

The piece of online video news that made the biggest splash this week didn't even fall on a week day. In fact, it happened yesterday, when Netflix announced its deal to air brand new episodes of cult-classic television show, Arrested Development, almost singlehandedly returning the ...