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The #1 Social Video Trigger to Rule Them All is the On-Demand Video Consumer, Generation V

The #1 Social Video Trigger to Rule Them All is the On Demand Video Consumer, Generation V

F. Scott Fitzgerald once said, “There are no second acts in American lives.” He was wrong. At least 11 internet marketers and video content producers have been able to produce successful second acts. And some of them have produced successful third and four acts. Who …

A Formula for Viral Videos is Revealed: 7 Key Elements for Viral Content

A Formula for Viral Videos is Revealed: 7 Key Elements for Viral Content

So, at about this time in our study of viral videos, we should know a few things: it's rarely an accident.  I'm about to break down a formula from the good people at Salesforce, who were kind of enough to make a video about this …

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). …

‘Buyral’ Video Pokes Fun at Shady Viral Video Marketing Tactics

Buyral Video Pokes Fun at Shady Viral Video Marketing Tactics

Now this is the ultimate in black hat video marketing.  In the latest video from user johnst172 (Toronto agency john st.'s channel), who brought us "Catvertising," we see a fictional company called "Buyral" which has everyone from "professional clickers" to very young kids to the elderly …

The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…

The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…

This month’s video ads chart, from Unruly Media, should come with a health warning. Daredevils skydiving from space, headless magicians, and crumbling elevator floors – October was not a month for the faint of heart. Recent research has found that the secret to social video …

Viral Video Showdown on Syfy Has Teams Compete to Produce “Viral” YouTube Hits

Viral Video Showdown on Syfy Has Teams Compete to Produce Viral YouTube Hits

We have reality competitions for everything else in the world, why not viral videos?  Last night, Syfy premiered "Viral Video Showdown," in which two teams compete to make the best "viral" video with a certain theme, a few limited parameters, and very little time.  You …

TED Outlines Formulas for Winning Video Ad Campaigns in Ads Worth Spreading Report

TED Outlines Formulas for Winning Video Ad Campaigns in Ads Worth Spreading Report

For the third year, TED and YouTube will be looking for the top 10 global ad campaigns in the Ads Worth Spreading Initiative.  And while TED does a good job of finding and showing ads that truly hit the mark, they didn't stop there.  They …

Bodyform Video Apology Shows Brands How To Get Social Media Right

Bodyform Video Apology Shows Brands How To Get Social Media Right

The practice of leaving negative comments or outright complaints on the social accounts of big brand companies is hardly new. Many disgruntled customers will turn on the public face of the corporation they want to vent about and, unless that brand knows how to react …

4 Ways to Evaluate Your Performance Beyond Video Views [Creator's Tip #61]

4 Ways to Evaluate Your Performance Beyond Video Views [Creators Tip #61]

There are a couple of ways that you can gauge how effective and successful your online video content really is.  A lot of people focus on video views for that (we've debated the value in views before), but that may not be the best way …

How the Right Mix of Awkwardness and Hilarity Can Jump-Start a Channel

How the Right Mix of Awkwardness and Hilarity Can Jump Start a Channel

What makes videos shoot into the stratosphere?  Well, talking to certain experts, it's usually something that is amazing, embarrassing, sexy, random, surprising, illuminating, spectacular, or relevant.  I think most of your Tosh.0, Ridiculousness, Ray William Johnson videos fall under the embarrassing category.  Now how can …

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