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Video Success Is Like Success of the ‘Old Days:’ It’s Not What You Know, It’s Who You Know

Video Success Is Like Success of the Old Days: Its Not What You Know, Its Who You Know

Here we are again, to remind you that it’s not just great content that gets your video shared. It’s the ability to talk to others who might want to share your content. There are lots of great videos out there that don’t get watched, and the reason they don’t is that creators don’t bother to do the additional work.

Video Sharing Increased in Q2 2013, Thanks to Three Big Ads

Video Sharing Increased in Q2 2013, Thanks to Three Big Ads

Video sharing increased 7 percent in 2013′s Q2, according to a new white paper released by Unruly. Sharing in Q2 beat the Super Bowl-dominated Q1 on the basis of three out-of-this-world showings from the ubiquitous ads released by Dove, Evian, and Kmart.

Make Your Videos Contagious, Mental Floss Director Says

Make Your Videos Contagious, Mental Floss Director Says

Mark Olsen of Mental Floss wrote a guest post on Shutterstock that gives five good things to consider when running your YouTube channel. Consideration for the audience is a prevalent theme through all of these tips, whether it’s consistent scheduling or making good use of their time.

YouTube Views: Three Simple but Important Ranking Factors

YouTube Views: Three Simple but Important Ranking Factors

YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.

A Humorous Look at ‘How to Make A Viral’

A Humorous Look at How to Make A Viral

It’s interesting trying to figure out “how to make a viral video.” Chances are, though, if you have “viral” in mind while making a video you’re probably not thinking the right way. Anyway, here’s a video from Hunka Wunda (and bonus vids from Daily Grace and Nigahiga) that tell you the secrets of viral video creation.

Have A Strategy for Online Video: Video Marketing Tips

Have A Strategy for Online Video: Video Marketing Tips

You’ve decided to turn to video for your business. Now what do you do to ensure that it does what you want it to do? You need to come up with a strategy. What kind of strategy? The one where your video gets seen, converts, and makes people loyal to your brand.

9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]

9 Viral Video Factors to Keep In Mind When Creating Content [Creators Tip #91]

There seem to be a lot of bullet points to cover when it comes to creating a viral video. While none of the following factors actually guarantee one, it’s good to know whether or not your video has the potential to spread among the masses by checking out the qualities of past viral videos.

The Top Branded Video Ad Campaigns for April 2013

The Top Branded Video Ad Campaigns for April 2013

Three is the magic number in this month's Unruly Global Viral Video Chart. That's because for the first time in the chart's long history three ads launched in the same month also made it onto the top 20 most shared ads of all time. On …

Michael Shannon Goes Delta Gamma [Fun Video Friday]

Michael Shannon Goes Delta Gamma [Fun Video Friday]

The Michael Shannon video where he reads the infamous Delta Gamma e-mail is amazing. And so is Will Sasso’s Arnold Schwarzenegger Vines all culled together in one YouTube video. And you gotta love Jimmy Kimmel exposing people who think they know every band out there…even if they’re made up names.

A Quarter of Branded Video Shares Happen in the First Three Days: Unruly’s Social Diffusion Curve

A Quarter of Branded Video Shares Happen in the First Three Days: Unrulys Social Diffusion Curve

Unruly has unveiled something they call the “Social Diffusion Curve,” which shows the life of a video measured through its shares. Not surprisingly, it’s important for your video to be shared in the first three days. But what is surprising is that those first three days set the tone for the rest of a video’s life.

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