There’s a distinctly autumnal feel to our choice of videos this week from the ubiquitous use of pumpkin spice to the way cats behave when the weather starts turning a little cooler. We also see the best Simpsons opening credits ever and an epic rap battle from Rhett & Link.
Jeffrey Harmon is famous for creating a video marketing campaign that launched Orabrush into a global brand. Now, he’s turned his attention to another unlikely product and it looks like his magic touch is already working as ‘Girls Don’t Poop’ goes viral.
Comedian and internet troll genius Jimmy Kimmel has revealed that he was behind the recent ‘Twerk Fail – Girl Catches Fire’ video that has taken YouTube by storm over the past week. He let us in on the secret on his ABC show in a video about a video that’s about to go viral itself.
It’s been a while since we’ve seen a video go super viral, Psy style, but ‘The Fox’ by Norwegian band/comedy duo Ylvis seems to be heading in that direction. It’s had 8.8 million views in just a week with over 1.3 million social shares so far.
In the run up to the football season on both sides of the Atlantic, it’s no surprise that soccer videos went viral in August. Grand Theft Auto and Call of Duty trailers also did extremely well and of course One Direction continue their quest to dominate every chart they can.
Our panel, “Content vs. Community – Which Is King?” featured a host of great experts discussing whether it’s the great content or a solid community that creates success in online video. It shouldn’t surprise you that these two things are not mutually exclusive.
Here we are again, to remind you that it’s not just great content that gets your video shared. It’s the ability to talk to others who might want to share your content. There are lots of great videos out there that don’t get watched, and the reason they don’t is that creators don’t bother to do the additional work.
Video sharing increased 7 percent in 2013′s Q2, according to a new white paper released by Unruly. Sharing in Q2 beat the Super Bowl-dominated Q1 on the basis of three out-of-this-world showings from the ubiquitous ads released by Dove, Evian, and Kmart.
Mark Olsen of Mental Floss wrote a guest post on Shutterstock that gives five good things to consider when running your YouTube channel. Consideration for the audience is a prevalent theme through all of these tips, whether it’s consistent scheduling or making good use of their time.
YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.