You've decided to turn to video for your business. Now what do you do to ensure that it does what you want it to do? You need to come up with a strategy. What kind of strategy? The one where your video gets seen, converts, and makes people loyal to your brand.
There seem to be a lot of bullet points to cover when it comes to creating a viral video. While none of the following factors actually guarantee one, it's good to know whether or not your video has the potential to spread among the masses by checking out the qualities of past viral videos.
Three is the magic number in this month's Unruly Global Viral Video Chart. That's because for the first time in the chart's long history three ads launched in the same month also made it onto the top 20 most shared ads of all time. On ...
The Michael Shannon video where he reads the infamous Delta Gamma e-mail is amazing. And so is Will Sasso's Arnold Schwarzenegger Vines all culled together in one YouTube video. And you gotta love Jimmy Kimmel exposing people who think they know every band out there...even if they're made up names.
Unruly has unveiled something they call the "Social Diffusion Curve," which shows the life of a video measured through its shares. Not surprisingly, it's important for your video to be shared in the first three days. But what is surprising is that those first three days set the tone for the rest of a video's life.
Tons of videos for April 19, 2013 include a cat vs. a vacuum, super talented women, the Dove ad about "real beauty" and a subsequent parody of the Dove ad, Harrison Ford not wanting to talk about Star Wars on Jimmy Kimmel, tons of science, tons of cool...just watch these videos already.
March saw an unusual amount of prank and hoax videos making their way into the Unruly Top 20 this past month, with brands even getting in on the act and pulling off some rather extreme prank videos. Leading the way was Pepsi's Jeff Gordon "Test Drive" ad, which even with tremendous scrutiny over its validity, is still one of the most shared ads of all time.
Does Video with Obvious Fakery Detract From Overall Execution? Pepsi MAX and Jeff Gordon "Test Drive" Ad
A new Pepsi MAX ad with Jeff Gordon in disguise taking a car salesman for a reckless spin has gone immediately viral. The problem is, once you know the legal wrangling that has to take place for a stunt like this to go off without a hitch, it immediately becomes apparent that it's a fake prank. But does that even matter?
Move over Harlem Shake, Socks the dancing Shetland Pony is set to trounce all comers in every viral video chart for the next few weeks. However, replicating a moonwalking horse isn't so easy for those who like to take a trend and run with it but a new remix tool lets everyone join in the fun.
SocialBakers has conducted a study pitting videos uploaded natively to Facebook versus simply providing the link from YouTube. They found in one study that Facebook videos have a 40% higher engagement than YouTube links, and in another study, found that Facebook videos have 10 times ...