Unruly has unveiled something they call the "Social Diffusion Curve," which shows the life of a video measured through its shares. Not surprisingly, it's important for your video to be shared in the first three days. But what is surprising is that those first three days set the tone for the rest of a video's life.
Tons of videos for April 19, 2013 include a cat vs. a vacuum, super talented women, the Dove ad about "real beauty" and a subsequent parody of the Dove ad, Harrison Ford not wanting to talk about Star Wars on Jimmy Kimmel, tons of science, tons of cool...just watch these videos already.
March saw an unusual amount of prank and hoax videos making their way into the Unruly Top 20 this past month, with brands even getting in on the act and pulling off some rather extreme prank videos. Leading the way was Pepsi's Jeff Gordon "Test Drive" ad, which even with tremendous scrutiny over its validity, is still one of the most shared ads of all time.
Does Video with Obvious Fakery Detract From Overall Execution? Pepsi MAX and Jeff Gordon "Test Drive" Ad
A new Pepsi MAX ad with Jeff Gordon in disguise taking a car salesman for a reckless spin has gone immediately viral. The problem is, once you know the legal wrangling that has to take place for a stunt like this to go off without a hitch, it immediately becomes apparent that it's a fake prank. But does that even matter?
Move over Harlem Shake, Socks the dancing Shetland Pony is set to trounce all comers in every viral video chart for the next few weeks. However, replicating a moonwalking horse isn't so easy for those who like to take a trend and run with it but a new remix tool lets everyone join in the fun.
SocialBakers has conducted a study pitting videos uploaded natively to Facebook versus simply providing the link from YouTube. They found in one study that Facebook videos have a 40% higher engagement than YouTube links, and in another study, found that Facebook videos have 10 times ...
A 6 and a half minute long infographic led video is the latest to take YouTube and the social media networks by storm - despite being uploaded back in November 2012. It has turned relatively complex economic data into an more easily digestible format and is quickly dividing those from both sides of the political divide.
Fun Video Friday for March 1, 2013 has all the extreme sports you'll ever want, plus a Harlem Shake from Lebron and the Miami Heat, and they even managed to pit Gandhi vs. Martin Luther King. See what they're beefing about in this week's roundup of awesome videos, hand-picked for you, the loyal reader.
Oreo is doing awesome things with online video and social media lately. Their latest video shows the great extremes one person will go through in order to separate the cookie from the creme in something that is almost (not quite) Rube Goldberg-esque in getting a complex machine to do a simple thing. Let's sit back and enjoy and maybe eat a cookie or two.
TubeRank allows you to enter in a bunch of triggers and community interests into a database in order to find out what videos best exemplify the content you are trying to make. Having examples handy, with all their views and social stats, can give you a guide to what kind of viral video you're trying to make. Even if you don't use it for that, it makes for a great video discovery tool.