Topic - Online Video & viral
YouTube’s 100 Greatest Hit Videos in 4 Minutes
Our friends over at theNextWeb discovered this little gem – A 4-minute video montage of “100 Greatest Hits of YouTube.” I wonder how many Billions of views these 100 videos have received and how much in bandwidth these videos have cost YouTube. This montage video itself already has over a million views after only 2 weeks.
Politicians Still Getting Schooled On How Viral Videos Work
In a move reminiscent of the Lebron James/Nike slam dunk scandal, United States Representative Baron Hill (Democrat, Indiana) attempted to stop an individual from recording his health care town hall meeting on September. Part of his reasoning had to do with YouTube:
“Now the reason I don’t allow filming is because usually the films end up on YouTube in a compromising position.”
7 Paths to Viral Video Marketing Success
Viral videos are the Holy Grail of Internet Marketing. Every individual, marketing firm, and corporation is striving to create a piece of video content that goes viral. Most of it is just shooting in the dark.
YouTube Gives Users New Insight into Video Discovery
YouTube is giving us all some more insight into what’s going on with our videos. They just boosted their analytics tools (YouTube Insight) with three new features including stats on mobile users, subscribers and my favorite – discovery over time.
Google Developing More Dynamic Video Ads with Rockabox
Rummaging around the old Internet I found out that Google is teaming up with Tangozebra founder James booth to boost viewer engagement with video ads. His new company is called Rockabox and it’s helping Google’s DoubleClick to create what’s called Rockabox Shutters format.
Viral Video Lesson: Quality of Views Over Quantity
I operate mainly out of the Nashville area (with a good deal more traveling than I’d prefer). I also consult full-time with Nashville-area businesses on their websites, search engine marketing, and viral marketing. It’s pretty rare for me to come across a local example of even mediocre viral marketing, much less outstanding viral marketing.
Lessons in Video & SEO – The JK Wedding Dance Video
A little video of a wedding entrance made a huge splash a couple weeks ago. You probably saw it. If not, you almost definitely heard about it. For their entrance, the wedding party eschewed the more traditional entrance and scampered down the church aisle in various hip hop dance styles to a Chris Brown song named “Forever.” They were all pretty good dancers, too, except for one or two poor souls in the group.
Viral Video – Is it the Video You’re Searching for?
The words ‘viral video’ have become synonymous, mostly incorrectly, with increasing brand awareness, online marketing and online video advertising. Yes, viral video can do all of that, but there might be a better way for you and your company to get the word out instead of the shotgun approach of a viral video.
FedEx Skips Super Bowl, Opts for Online Video
Fed-Ex has thumbed their nose at the old guard way of advertising early in the year and instead opted for online video. So don’t hold your breath on the uber-cool Fed-Ex Super Bowl commercial as it just won’t be there. Does this mark a major shift from broadcast to online?
Consumer Generated Video Ad Campaign Tips
It’s the dream of all marketers and website owners, get the consumers, users or your target audience to do your work for you. Have them create the content and spread the word. So what better way to do that than by asking them to create media for your ad campaigns…
Recent research states that more than 40% of marketers in the US plan on asking their consumers to create content for ad campaigns according to Forrester Research. The requests will come in the form of contests and allow the marketers to get direct feedback from their users bringing them closer to understanding what it is they would like to see from the company and brand.
Online Video Industry News Resources I Follow
With the online video industry in what seems to be a continual rapid growth mode, it is difficult to keep up with all that is going on with regard to news and information about online video platforms, online video marketing, video advertising, mobile video and everything else (see my recent tweet). Who knows what will happen tomorrow. It seems that everyday there is more and more news about the space.
I sincerely hope that you rely in part on ReelSEO to get our in-depth news, tips, and observations about the happenings within the industry. We try our best to provide objective news, research, tips, and do our best to assist in evangelizing and covering this exciting, and rapidly growing space. That being said, there are many other great sources out there that I suggest you take a look at.
Web Video Marketing – 10 Common Marketing Mistakes
This week there was a good post by Michael Kolowich of ChannelOne Marketing titled, “Ten Ways Marketers Drop the Ball in Video Marketing.” Michael offers some advice as far as what not to do upon deploying a web video marketing project. I thought it would be a good idea to summarize and elaborate a bit.
