The broadcast of the Seattle Seahawks’ victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.
8 out of the 10 most shared chocolate ads on YouTube belong to non-branded channels, so even though brands like Mars and Cadbury’s own the assets, a poor video marketing strategy has opened the door for others to reap the rewards in terms of views and engagement.
Jimmy Fallon’s ‘Tonight Show’ YouTube channel just hit 3 million subscribers, and the comedian and late-night TV host said a big thank you in the best way – by video. Not only is Fallon a hit on NBC, but he’s also the most engaged late-night chat show host with online viewers.
Online video is set to make a big splash at the Webby Awards with massive amounts of categories featuring it. Even in non-video categories, video savvy brands like Twitch are in the running to take home some hardware. Find out some of who is nominated for what and come April 19th, who wins what.
A crazy cat, an incredible dance off between a street performer and a NYPD cop, and a FedEx delivery that goes horribly, but hilariously wrong all feature this week. But which one is going to be the most viral video of the week? These are our predictions.
To the surprise of absolutely no-one, that ‘First Kiss’ video, the one that 74 million of us watched last month, was also the most shared video ad across Facebook, Twitter and the blogosphere. Video ads for phones, charities, animals, and cars also did very well too.
Tomorrow is April Fools’ Day and in the next day or so we can expect around two dozen April Fools’ Day pranks from Google and YouTube. We take a look back at some of the very best jokes from the company from the past few years. How many will they fool this year?
It’s Friday with a C. Viral videos with cars, candy bars, cartoons and condoms. But none of it is what you think so pop on in and have a quick look at some of the videos that are going viral this week in the ReelSEO Viral Video Friday write up with guest commentator.
Last year generated over 40% of all branded video views since the beginning of 2009. It took, on average, 2 million views just to make the top ten list each week and more campaigns topped 1 million views than ever before. Read all about how 2013 was The Year of the Branded Video Explosion.
Two of the leading names in online video advertising are due to merge, creating a new company that aims to become one of the biggest global players in the video advertising space. Ebuzzing and Teads, both French based, offer online video solutions to both publishers and advertisers and their merger promises more, much needed, inventory.