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Look At Your Viral Video, Now Look Back At Mine – What Helps Old Spice Succeed?

Look At Your Viral Video, Now Look Back At Mine   What Helps Old Spice Succeed?

Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that’s some mission.

So apart from the great content what has led to the success of Old Spice’s marketing plan?

The Week’s Best Viral Videos & Video Marketing Lessons – GoPro Edition

The Weeks Best Viral Videos & Video Marketing Lessons   GoPro Edition

We're getting closer and closer to the 2012 Super Bowl, which means we're about to hit a huge surge of creative (and expensive) Super Bowl ads making their way online to compete for viewers. Heck some brands will go the Old Spice route, skip the …

The Week’s Best Viral Videos & Video Marketing Lessons – Guitar Gimmick Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Guitar Gimmick Edition

It was a pretty big week for online video fans, as CES 2012 kicked off and a wave of new video gadget announcements began. We also heard some big predictions from key companies at CES, like YouTube, who said that soon 90% of all web …

5 Social Video Marketing Tips with Socialnomics’ Digital Leader: Erik Qualman

5 Social Video Marketing Tips with Socialnomics Digital Leader: Erik Qualman

I video-interviewed Erik Qualman at the Chicago House of Blues for the launch of his new book, "Digital Leader: 5 Simple Steps to Success and Influence".  I asked him about his take on "social" and "viral" video and asked him to give us some tips for …

Viral Video Marketing & The Boy Who Cried “Fake!”

Viral Video Marketing & The Boy Who Cried Fake!

Someday soon, a brand or company is going to accomplish something incredible. It could be a cure for some nasty disease, or a generous donation to a cause or charity… or the next great invention. That company will film it to help prove and commemorate …

The Week’s Best Viral Videos & Marketing Lessons – Silverback Edition

The Weeks Best Viral Videos & Marketing Lessons   Silverback Edition

The first week of 2012 proved to be a strong one in the world of online video, as the new year did nothing to slow down the clever brands and amateurs piling up the views with creative videos. This week we have a few bloopers …

YouTube Channel To Watch In 2012 – Explanation Videos From CGP Grey

YouTube Channel To Watch In 2012   Explanation Videos From CGP Grey

When Common Craft pivoted their business into a educational video subscription service, a bit of a void was left in the universe. You see, Common Craft made the absolute best "explanation videos" around–their "Twitter In Plain English" was featured on Twitter's home page for ages …

After Much Consideration I Give You: The 32 Best Viral Videos Of 2011

After Much Consideration I Give You: The 32 Best Viral Videos Of 2011

Every week I watch entirely too much online video. I take the best ones that I find, and compile a weekly Friday viral video round up. And I don't want to be the only guy in the online video world that doesn't compile his own …

The Week’s Best Viral Videos & Marketing Lessons – New Years Edition

The Weeks Best Viral Videos & Marketing Lessons   New Years Edition

I originally intended to skip this column this week, instead replacing it with a year-end "best viral videos" round up that would cover all of the last 52 weeks in hilarious viral action. However, a funny thing happened throughout the week that I should have …

Videos That Didn’t Make The Cut – Other YouTube Hits From 2011

Videos That Didnt Make The Cut   Other YouTube Hits From 2011

One day, I hope, YouTube will make better filters for their site so that almost any search will be relevant to your needs.  For instance, the following is a list of videos that I had to use mad search skills to find.  You'd think two …

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