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Want To Succeed With “Content As Marketing”? Then Be All You Can Be

Want To Succeed With Content As Marketing? Then Be All You Can Be

I spend a lot of time on this site, and with clients, talking about how important it is for brands and businesses to think about creating online video content as opposed to merely making ads. The branded videos that go viral and gather all kinds …

Being Realistic About YouTube Revenue: The OK Go Dilemma

Being Realistic About YouTube Revenue: The OK Go Dilemma

I recently read an article at Digital Music News that quoted the manager of OK Go as saying that the money they've seen from YouTube is like "finding change on the street."  This is an important thing for people to realize when they are hoping …

Goodbye Traditional Ads, Hello Social Video – The Central Institute Of Australia

Goodbye Traditional Ads, Hello Social Video   The Central Institute Of Australia

Businesses big and small, I implore you to pay attention to this video–even if the subject matter may veer into the gross or weird territory (and it does). Because, while the content of the video is definitely important to what I want to say, the …

Leverage: A Computer Company Should Take Advantage Of Facebook Parenting Video

Leverage: A Computer Company Should Take Advantage Of Facebook Parenting Video

By now, most of you have probably seen the "Facebook Parenting: For the troubled teen" video.  The 8-minute video has collected 27 million views in two weeks, and it's famous for a father shooting up his daughter's laptop.  Of course, YouTubers have already gone parody …

Small Business Video Marketing Strategies: Use What You’ve Got

Small Business Video Marketing Strategies: Use What Youve Got

In this week's viral video round up, I included an adorable clip making the rounds of a bear cub and wolf cub playing together. The combined effects of the odd pairing and the cute behavior has led to more than 1.5 million views, tens of …

The Week’s Best Viral Videos & Video Marketing Lessons – Star Wars Guitar Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Star Wars Guitar Edition

The week's best viral videos contained a mix of the old standbys and new trailblazers. We've got branded social video successes, both the kind created by the brand itself and the kind that tends to come from consumers who are super-fans. We've also got some …

YouTube Takes Karmin From Zero To Music Stars In 10 Months

YouTube Takes Karmin From Zero To Music Stars In 10 Months

Back in April I wrote about YouTube channel karminmusic, whose cover of Chris Brown's "Look At Me Now" had gone viral. That same video went on to land in the top ten most viewed videos of the entire 2011 year, but was far from the …

Ed Begley, Jr. Looks To Fund Green-Living Web Series Through Kickstarter

Ed Begley, Jr. Looks To Fund Green Living Web Series Through Kickstarter

Back when I was growing up, Ed Begley, Jr. was best known as Dr. Victor Ehrlich on St. Elsewhere.  But now, he's best known as a true green-living individual who rides his bike everywhere, a somewhat viral video on YouTube where he and Fox anchor …

The Week’s Best Viral Videos & Video Marketing Lessons – Ping Pong Baby Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Ping Pong Baby Edition

I always send various videos that I collect throughout the week for this column to friends and family, and it usually gives me a pretty good indication of whether or not the column has a good cross-section of different video types and tones. And this …

Will Ferrell, Old Milwaukee, & The Super Bowl Ad Only North Platte Saw

Will Ferrell, Old Milwaukee, & The Super Bowl Ad Only North Platte Saw

Old Milwaukee Beer and Funny Or Die put Will Ferrell in a 30-second ad during the Super Bowl, only to seen in the North Platte, Nebraska market.  No doubt, the move was made to buy a cheaper Super Bowl ad.  But the unusual nature of …

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