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The Most Shared Branded Online Video Ads For April 2012

The Most Shared Branded Online Video Ads For April 2012

Think nothing interesting ever happens in Belgium? Think again. TNT's Dramatic Surprise, filmed in a sleepy Belgian town to promote the launch of TV channel TNT, soared up Unruly’s Global Ads Chart last month.  Not only did it take top spot during April, but it has …

TNT Takes Improv Anywhere Approach To Video Advertising: Push for Viral Drama

TNT Takes Improv Anywhere Approach To Video Advertising: Push for Viral Drama

A few days ago, cable's TNT unleashed a "We Know Drama" ad that, ironically, is really funny.  You may have seen it by now, but it's well worth an in-depth look as an example of branded entertainment.  In the world of online video, it's not …

Short-Form vs. Long-Form: Does Video Length Impact Virality?

Short Form vs. Long Form: Does Video Length Impact Virality?

It used to be that YouTube was a place for short-form cat videos, pranks, and baby clips to go viral. While that's still true, most of us know that today YouTube is much, much more than that. Now YouTube entails everything from hundreds of featured …

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, "Young adults are the most ‘contagious carriers’ in the viral spread of online video.”  On Mar. 15, 2012, a new report on the viral “KONY 2012” video …

Keeping up with the ‘Joneses’: Has Corporate UK Finally Decided to Embrace Viral Video?

Keeping up with the Joneses: Has Corporate UK Finally Decided to Embrace Viral Video?

There's little doubt that compared to their counterparts in the USA, most UK corporations have been relatively slow when it comes to embracing and utilizing well-made viral video as a marketing strategy. However, I believe that the recent acquisition of UK viral video producers ST16 by …

Vitamin Water Calls On YouTube Sensations In New Commercial

Vitamin Water Calls On YouTube Sensations In New Commercial

It's slowly becoming its own genre: put a bunch of recognizable YouTube characters in a commercial and sell your brand with them.  If you've gone to a Regal Cinemas in the last year or so, you've probably seen an ad requesting that you silence your …

The Week’s Best Viral Videos & Video Marketing Lessons – Hockey Dancing Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Hockey Dancing Edition

Another week, another fresh batch of the most popular videos. Some are from brands–and this week, we have an excellent selection of great branded videos for you–and others are from individuals. But they all have a secret to share… a lesson to impart about what …

Why It’s Difficult For Videos To Go Viral, And Impossible To Predict

Why Its Difficult For Videos To Go Viral, And Impossible To Predict

So we should know by now that achieving viral status on a video should not be your goal.  But for the past few months I have read several articles trying to make sense of why a video does go viral.  Back in November, YouTube Trends …

YouTube’s Related Videos Algorithm Now Influenced by Viewer Engagement – The Reel Web #30

YouTubes Related Videos Algorithm Now Influenced by Viewer Engagement   The Reel Web #30

So many changes to keep up with at YouTube lately, but don't worry — we got you covered! This week on The Reel Web we summarize a lot of the changes happening at YouTube, including the algorithm changes to how related and recommended videos are …

Viral Videos Are Not Vital: Another Reminder For Businesses Looking To Video

Viral Videos Are Not Vital: Another Reminder For Businesses Looking To Video

I saw a story coming out of SXSW over the weekend that featured Jeremy Sanchez of Global Strategies and Robert John Davies of Ogilvy, who ran a panel explaining that businesses looking to get into video shouldn't be aiming to become a viral sensation.  And …

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