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Peugeot Presents Racy Interactive Video To Sell A Lifestyle, Cars

Peugeot Presents Racy Interactive Video To Sell A Lifestyle, Cars

There are a number of ways video makers can get their audience to become active viewers.  We always talk about calls-to-action within videos, asking your viewers to comment, answer questions, subscribe, etc.  Those calls-to-action get people talking about your video and if you're really good ...

The Most Shared Online Video Ads For February 2012

The Most Shared Online Video Ads For February 2012

Super Bowl commercials unsurprisingly dominate February’s Global Ads Chart. Over half of last month’s top 20 were launched during the so-called ‘greatest show on Earth’ or as part of the pre-match build-up. Not bad for an event that was hosted almost a month ago. In fact, with ...

Need Social Video Concepts? Break Out A Thesaurus

Need Social Video Concepts? Break Out A Thesaurus

A lot of businesses and brands know the basic things they need to do to promote or optimize an online video, but still struggle with coming up with a good concept. Mercedes has done something truly smart with their latest online video campaign that many ...

The Week's Best Viral Videos & Video Marketing Lessons - Car Crash Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Car Crash Edition

Every week we try to bring you a cross section of some of the week's best viral videos from brands and individuals. In most cases, there's something we can learn and apply to our own video marketing efforts for every one of the examples--though if ...

Only 16% Of Your Facebook Friends See Your Shared Videos

Only 16% Of Your Facebook Friends See Your Shared Videos

Today's big Facebook marketing/advertising event contained a ton of new information for anyone who uses Facebook to reach customers. And Techcrunch pulled out one little nugget that I thought most of you would need or want to see: Only 16% of your Facebook friends, whether ...

When In Doubt, Leverage Star Wars For Online Video

When In Doubt, Leverage Star Wars For Online Video

Let's take a step back for a moment from the George Lucas hate-a-thon and take a look at Star Wars, the brand, for a moment.  Star Wars is bigger than you or I can imagine.  It's so big that it has created other universes outside ...

Stop Swinging For The Fences When You Only Need A Single

Stop Swinging For The Fences When You Only Need A Single

When I was a kid, baseball was my favorite sport... to watch, play, or follow. I wasn't very good at it, but I played it for more than 10 years. And for most of those 10 years, my coaches were throwing nuggets of baseball wisdom ...

The Week's Best Viral Videos & Video Marketing Lessons - Borderlands 2 Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Borderlands 2 Edition

Another week, another fantastic assortment of hilarious and entertaining viral video hits. There were bridges blown up, mysterious snow circles created, impressive acapella work, movie trailers, and a host of other popular video clips. Since there is a host of valuable marketing information and strategy ...

Want To Succeed With "Content As Marketing"? Then Be All You Can Be

Want To Succeed With Content As Marketing? Then Be All You Can Be

I spend a lot of time on this site, and with clients, talking about how important it is for brands and businesses to think about creating online video content as opposed to merely making ads. The branded videos that go viral and gather all kinds ...

Being Realistic About YouTube Revenue: The OK Go Dilemma

Being Realistic About YouTube Revenue: The OK Go Dilemma

I recently read an article at Digital Music News that quoted the manager of OK Go as saying that the money they've seen from YouTube is like "finding change on the street."  This is an important thing for people to realize when they are hoping ...

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