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Brand Mentions in Social Video Content Have No Effect on Sharing Potential

Brand Mentions in Social Video Content Have No Effect on Sharing Potential

That’s according to fascinating new research carried out by a university in Australia, which found that the number of times a brand appears visually or verbally in a commercial had little or no impact on its popularity online. The study is the second led by Dr Karen Nelson-Field and …

Top 20 Global Online Video Ad Campaigns For June 2012

Top 20 Global Online Video Ad Campaigns For June 2012

A chorus line of semi-naked male models has danced and gyrated its way to the top of Unruly’s Global Ads Chart. The video, from Abercrombie and Fitch, features the clothing and lifestyle brand’s models doing their own rendition of the web’s most frequently covered song …

What Makes a Video Go Viral? 3 Unruly Tips for Social Video Success

What Makes a Video Go Viral? 3 Unruly Tips for Social Video Success

Unruly Media announced the world's first social video lab last Wednesday and we were able to ask Dan Best, Unruly's Planning Director, some questions about it.  It's a lab that was created to turn the virality of a video from a question to a science, to give brands …

Unruly Social Video Lab Helps Brands Predict Social Video Viability

Unruly Social Video Lab Helps Brands Predict Social Video Viability

Unruly, a London-based analytics firm, announced the opening of the "world's first social video lab" today.  It's a lab that will help brands and agencies pre-test their video creations before they go out to market, using exhaustive analysis from Unruly to make sure the video …

The Top 2012 UK Viral Marketing Videos Show the Big Boys How it’s Done

The Top 2012 UK Viral Marketing Videos Show the Big Boys How it’s Done

The leading UK viral marketing videos in the first quarter of 2012 show an interesting mix of big money production and fledgling original successes – and prove that to be a major player in the viral video world doesn't necessarily require a vast budget. The most shared video …

How To Spot Black Hat YouTube SEO & Spamming in Action

How To Spot Black Hat YouTube SEO & Spamming in Action

Awhile back, we pointed out a video that obviously paid for its views, or found some sort of loophole in the system that had trumped up the view count.  These bought views (spam), either by bots or other services, obviously don't represent real engagement, but …

Tide, P&G, Embraces Onion Lampoon of Their Viral Videos

Tide, P&G, Embraces Onion Lampoon of Their Viral Videos

On May 29, The Onion presented a satirical article about a Tide video that is "the hottest thing on the web right now!"  It pointed out a lot of the things that get overplayed in this video sharing and acclaiming game, expressed in vague, excited …

Going Beyond ‘Content is King’ In the UK – Coca Cola and Peugeot Experiment with Social Video

Going Beyond ‘Content is King’ In the UK   Coca Cola and Peugeot Experiment with Social Video

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to …

Why You Should Be At Streaming Media East Next Week

Why You Should Be At Streaming Media East Next Week

Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make …

Video Seeding from the Beginning: A Conversation with Josh Warner of Feed Company

Video Seeding from the Beginning: A Conversation with Josh Warner of Feed Company

I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time. Feed Company is definitely a pioneer in video seeding, having been …

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