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Viral Video Showdown on Syfy Has Teams Compete to Produce “Viral” YouTube Hits

Viral Video Showdown on Syfy Has Teams Compete to Produce Viral YouTube Hits

We have reality competitions for everything else in the world, why not viral videos?  Last night, Syfy premiered "Viral Video Showdown," in which two teams compete to make the best "viral" video with a certain theme, a few limited parameters, and very little time.  You …

TED Outlines Formulas for Winning Video Ad Campaigns in Ads Worth Spreading Report

TED Outlines Formulas for Winning Video Ad Campaigns in Ads Worth Spreading Report

For the third year, TED and YouTube will be looking for the top 10 global ad campaigns in the Ads Worth Spreading Initiative.  And while TED does a good job of finding and showing ads that truly hit the mark, they didn't stop there.  They …

Bodyform Video Apology Shows Brands How To Get Social Media Right

Bodyform Video Apology Shows Brands How To Get Social Media Right

The practice of leaving negative comments or outright complaints on the social accounts of big brand companies is hardly new. Many disgruntled customers will turn on the public face of the corporation they want to vent about and, unless that brand knows how to react …

4 Ways to Evaluate Your Performance Beyond Video Views [Creator's Tip #61]

4 Ways to Evaluate Your Performance Beyond Video Views [Creators Tip #61]

There are a couple of ways that you can gauge how effective and successful your online video content really is.  A lot of people focus on video views for that (we've debated the value in views before), but that may not be the best way …

How the Right Mix of Awkwardness and Hilarity Can Jump-Start a Channel

How the Right Mix of Awkwardness and Hilarity Can Jump Start a Channel

What makes videos shoot into the stratosphere?  Well, talking to certain experts, it's usually something that is amazing, embarrassing, sexy, random, surprising, illuminating, spectacular, or relevant.  I think most of your Tosh.0, Ridiculousness, Ray William Johnson videos fall under the embarrassing category.  Now how can …

Does YouTube Care About Amateur Creators Anymore? [Reel Web #61]

Does YouTube Care About Amateur Creators Anymore? [Reel Web #61]

While YouTube is still the most popular destination for amateur and user-generated video content, it's clear that times have changed and the online video space has evolved. There's no doubt that YouTube has made a clear and calculated shift towards focusing on more professional grade …

When Marching Bands Go Viral: Ohio State Turns Video Games Into Halftime Masterpiece

When Marching Bands Go Viral: Ohio State Turns Video Games Into Halftime Masterpiece

Having never been in a marching band, I don't really know how much work goes into being in one.  But I do know that when I see something like Ohio State's marching band turning video game characters and scenarios into seamless formations while they perform …

The Top 20 Viral Video Ad Campaigns for September 2012

The Top 20 Viral Video Ad Campaigns for September 2012

The US Presidential race dominates Unruly’s Global Ads Chart this month. Eight of the top 20 most shared online video ads across Facebook, Twitter and the blogosphere during September come from the pro-Obama and pro-Romney camps. But while the Republican candidate can boast more spots – …

How to Make Video Ad Campaigns Go Viral – A Behind the Scenes Look into the Viral Video Process [Case Study]

How to Make Video Ad Campaigns Go Viral   A Behind the Scenes Look into the Viral Video Process [Case Study]

A couple of months ago, ABC's "Nightline" did a piece on trying to get a video to go viral.  They hired ad agency and online viral video specialists Mekanism for the job: they would take reporter Dan Harris and a cat named George through a …

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories with their video ad campaigns.  The mission to convert brands to a storytelling kind of marketing, rather than …

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