The Week's Best Viral Videos & Video Marketing Lessons - Ping Pong Baby Edition
I always send various videos that I collect throughout the week for this column to friends and family, and it usually gives me a pretty good indication of whether or not the column has a good cross-section of different video types and tones. And this week, one video stood tall above all the others as ...
Will Ferrell, Old Milwaukee, & The Super Bowl Ad Only North Platte Saw
Old Milwaukee Beer and Funny Or Die put Will Ferrell in a 30-second ad during the Super Bowl, only to seen in the North Platte, Nebraska market. No doubt, the move was made to buy a cheaper Super Bowl ad. But the unusual nature of the ad and Will Ferrell's involvement easily turned it into ...
OK Go & Chevy Bring The Future Of Video Marketing To 2012
We've written about OK Go several times here at ReelSEO. Their music videos are always viral events, due mostly to the time and care they put into them--oh, and the insane level of creativity. I've often said that it'd be endlessly entertaining just to be a fly on the wall during one of their music ...
The Top 20 Global Online Video Ads For January 2012
Volkswagen’s Super Bowl teaser ad The Bark Side was top dog in January in Unruly’s Global Ads Chart. The 60-second ad, created by LA agency Deutsch, attracted 646,766 shares last month, easily making it the most popular ad. Certainly, the Force is strong with the German auto manufacturers’ Star Wars-themed commercial, which features dogs dressed up ...
Worth Repeating - Grab The Free Ebook, The Social Video Blueprint, Today
Most businesses, brands, and marketers are looking for social media activity around their video programming these days, whether the videos themselves are traditional ads or more content oriented. But for a video to truly "go social," it's got to be designed from the ground up to actually deserve that social buzz. While it's definitely an ...
The Week's Best Viral Videos & Video Marketing Lessons - Super Bowl Edition
When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all the various online video buzz the commercials generated. The truth is, there were a lot of great videos this week, and only some of them were Super Bowl related. We have angry ...
Proctor & Gamble Sneaks 2 Ads Into 1 For Post-Super Bowl Old Spice Goodness
Here's a tremendous way to get your ad money's worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world. Old Spice is known for Old Spice Man and the non sequitur commercials we all enjoy, but another, even crazier ad campaign is ...
Online Movie Trailers For Friday, February 3: Telekinesis, Saving Whales, & Life After Harry Potter
This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product. Subjective product. And whenever Hollywood has a comparatively bad month compared to the previous year, it is always the ...
Sometimes Movies Don't Need A Big Screen, They Just Need Any Screen
Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked. Those ...
Moe's Southwest Grill Takes A Page From Will It Blend, Scores Big YouTube Hit
Lately it seems like I'm always finding a great example of branded content. If you're an advertiser looking to make a splash, destroying things to make a point seems to be a good thing to try. With Blendtec, they've blasted off with branded content showing their blenders destroy things you don't put into blenders, like ...
The Week's Best Viral Videos & Video Marketing Lessons - Singing Obama Edition
After YouTube's latest updates yesterday to the Browse page, many of you probably spent some time casually playing around with it to see what's new. If you did, you might have come across some of the selections in this week's round up of the best viral videos. Most are probably worth watching again, but I'm ...
The Social Video Blueprint: A Video Marketer's Guide To Social Video Success (Free E-Book)
A few months ago we brought you a 9-part series on social video marketing called The Social Video Blueprint. It was intended to serve as an outline of sorts, for companies and brands (and individual creators) seeking to ignite their video marketing with a social kick. Social video is basically the practice of creating video ...
The YouTube Ad Blitz - Super Bowl Commercials Are Coming
It's that time of year again, when two teams square off for the ultimate crown in professional football. At the same time, advertisers will be squaring off for their own annual Super Bowl competition. Like last year, YouTube is partnering with the network broadcasting the game--in this case, NBC--to bring you the YouTube Ad Blitz, ...
Look At Your Viral Video, Now Look Back At Mine - What Helps Old Spice Succeed?
Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that’s some mission.
So apart from the great content what has led to the success of Old Spice's marketing plan?
The Week's Best Viral Videos & Video Marketing Lessons - GoPro Edition
We're getting closer and closer to the 2012 Super Bowl, which means we're about to hit a huge surge of creative (and expensive) Super Bowl ads making their way online to compete for viewers. Heck some brands will go the Old Spice route, skip the game, and release their "Super Bowl commercial" online by themselves. ...
