Topic - Online Video & viral
Viral Video Round Up – Lessons From This Week’s Viral Successes
Welcome back to the third edition of this weekly series where we examine viral video successes (and sometimes failures). The goal is to reverse engineer the examples to help break apart and identify what factors helped the video go viral. Learning from those who succeeded before us is the surest way to find our own success.
Is Your Video A Vehicle Or A Destination?
I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion.
The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose drives the SEO, link-building, and other various marketing efforts supporting the video.
Original Web Video Series = Success for Retail Shopping
The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media’s success may be explained in unique areas that cannot be covered by traditional marketing methods such as instant lead to a product, an interaction with the audience, cheaper cost, and it’s unrestricted availability 24/7 at the consumer’s convenience.
Viral Video Round Up – Lessons From This Week’s Viral Successes
This is the second of what we hope will be a weekly series examining viral video success stories. We aim to point out what’s popular in the world of viral video, and also attempt to analyze what it is that helped create or foster that success.
Exploring The Complex Relationship Between Links & Views
For those of you who are not aware, SEOmoz—one of the SEO consulting industry’s leaders—has their own index of the web. Unlike Google’s index, the one at SEOmoz, called Linkscape, is after information about links. Rand Fishkin and his team spent months developing the index, and continue to refine, expand, and hone it. The idea was that if Google was going to place so much value on links, there ought to be some way for SEOs and site owners to learn about the links they and their competitors have accrued.
Learnings From This Week’s Viral Video Success Stories
I’m a bit of a viral video nerd. I like following the trends, seeing what videos are exploding versus those that are not, and then the real fun: trying to figure out what makes one work where another fails. It’s a very inexact science.
This week I want to look at three viral video stories—case studies, if you will.
Star Wars Uncut Aims To Reinvent Online Video
Every once in a while, the Internet does something completely unpredictable and amazing. And I love it. I love when someone pushes the envelope with online video and does something truly unique.
There have been plenty of these trailblazers. The LonelyGirl15 guys were really the first to take the idea of user-generated videos and fake them in a convincing way (granted, fake “reality” is not a unique concept, but uploading fake “real” video diaries to YouTube was… at least at the time).
10 Things to do Before you Upload your Online Video
Tim Street is a viral video producer and is the Creator and Executive Producer of the Popular Viral Video Series French Maid TV, with over 30 Million Downloads of his online videos. That means he probably knows a thing or two about how to make a video go viral, so when he writes a ebook about doing just that, you should be reading it.
YouTube’s 100 Greatest Hit Videos in 4 Minutes
Our friends over at theNextWeb discovered this little gem – A 4-minute video montage of “100 Greatest Hits of YouTube.” I wonder how many Billions of views these 100 videos have received and how much in bandwidth these videos have cost YouTube. This montage video itself already has over a million views after only 2 weeks.
Politicians Still Getting Schooled On How Viral Videos Work
In a move reminiscent of the Lebron James/Nike slam dunk scandal, United States Representative Baron Hill (Democrat, Indiana) attempted to stop an individual from recording his health care town hall meeting on September. Part of his reasoning had to do with YouTube:
“Now the reason I don’t allow filming is because usually the films end up on YouTube in a compromising position.”
7 Paths to Viral Video Marketing Success
Viral videos are the Holy Grail of Internet Marketing. Every individual, marketing firm, and corporation is striving to create a piece of video content that goes viral. Most of it is just shooting in the dark.
YouTube Gives Users New Insight into Video Discovery
YouTube is giving us all some more insight into what’s going on with our videos. They just boosted their analytics tools (YouTube Insight) with three new features including stats on mobile users, subscribers and my favorite – discovery over time.
