Samsung is the overwhelming winner in the most shared social video brands of 2013. GEICO and their Hump-Day camel come in second, with Dove’s “Real Beauty Sketches” a close third. We also loved campaigns by Kmart, Evian and Pepsi – but not Coca Cola.
Online video marketing is an essential part of any movie promotion these days and the first trailers have just been released for the new Godzilla movie, even though it’s not due in cinemas until May 2014. Expect many more of these from Warner Bros.
2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There’s so, so much more that needs to be considered to make a campaign go viral.
Welcome to Fun Video Friday. where we learn that the secret to a successful viral video is laughing babies, people falling, hot ladies, sleeping puppies, dancing babies, kittens and monkeys. Plus, Benedict Cumberbatch does R. Kelly.
The sharing of video ads across social networks like Facebook and Twitter has increased nearly 50x over the past 8 years. The top 3 ads of all time have a combined 14,591,333 million shares between them – can you guess what those ads are?
Vimeo may not be as big as YouTube but it’s home to some amazing video content and we take a look at some of our favorites from last month including the making of The Bear and The Hare, the differences in language and accents across the States, and a retrospective on the JFK assassination.
Van Damme and his splits, Jingly Boxer Shorts and a Christmassy Bear and a Hare all won a place at the top of the 20 most shared, branded video ads during November 2013. Amazingly, GEICO’s ‘Hump Day’ is still holding strong after nearly 7 months in the charts.
GoldieBlox and The Beastie Boys are locking legal horns over the use of the track “Girls” in a video which has notched up 7.4 million views in under a week. GoldieBlox claim the song is used as a parody so it falls under Fair Use but the group disagree and are claiming copyright infringement.
Kmart have annoyed a section of their customer base yet again this year with their new Christmas ad that features men in boxer shorts dancing out the tune to “Jingle Bells” with some slick hip action. Kmart are refusing to pull the ad which has already attracted nearly 10 million views in 5 days.
Dove, GEICO, Evian, Kmart and Budweiser all rank amongst the most shared video ads of 2013 but there are also some surprises in the list such as the appearance of Volvo and their Jean-Claude Van Damme splits routine which has already attracted 1.82 million shares only 8 days after its release.