viral video Articles

A viral video is a video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email. Viral videos often contain humorous content and include televised comedy sketches, such as The Lonely Island’s “Lazy Sunday” and “Dick in a Box”, Numa Numa videos, The Evolution of Dance, Chocolate Rain on YouTube; and web-only productions such as I Got a Crush… on Obama. Some eyewitness events have also be...

The Week's Best Viral Videos & Marketing Lessons - Brands Rule Edition

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Another Friday has suddenly arrived, which probably means you just missed another week's worth of incredible viral videos from individuals, businesses, and brands. Not to worry, though. As usual, we've been keeping up with the week's best viral videos, and are once again prepared to ...

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

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In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...

Screw Viral Videos! The Orabrush YouTube Marketing Story - Part 1 of 4

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I interviewed Orabrush's Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to "screw viral videos" if you ...

YouTube Trends: Past Performance Is Not Indicative Of Future Results

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Last week, I wrote, "It's almost December and it's fairly easy to predict what's going to happen next month.  Everyone from the Official YouTube Blog to the Meme Machine to Visible Measures will take a look at the top YouTube trends in 2011.” I added, ...

An Interview With Jim Meskimen, YouTube Success Story & Man Of Many Voices

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Jim Meskimen is an actor who has worked steadily since Ron Howard's 1994 film The Paper.  He has a varied career, one filled with voice work for animated films and TV shows along with video games.  His IMDB page is absolutely stacked with character acting ...

The Week's Best Viral Videos & Marketing Lessons - Fails Edition

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Well, for those of us in the online video world, the Earth stopped momentarily yesterday when YouTube announced their new redesign. The majority of the early reaction appears to be negative, which is to be expected with an overhaul as big as this one. But ...

What Can Cat Video Advertising Do For Your Business? HeHe Catvertising

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Each Friday, Jeremy Scott writes a weekly viral video marketing column where he highlights the most interesting viral videos and analyzes viral video trends of the week. Videos that feature pets and animals are often in the mix and even those that may identify themselves ...

The Weekly Online Video News Round Up - Thanksgiving Edition

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Plenty of news in the world of online video this past week, though many of us probably found ourselves distracted by things like family interaction, football games, and turkey. Because we were all a little more distracted than normal, it's an even better idea to ...

The Week's Best Viral Videos & Marketing Lessons - Artists Edition

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Greetings, and Happy Day After Thanksgiving--AKA Black Friday. While many of you might be out standing in line for new video gadgets on sale or being trampled at Wal-Mart by the masses, some of you are back to work, fighting the turkey hangover. You didn't ...

Why All Video Views Are Not Created Equal - Tips For Seeding Branded Video Content

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Major advertisers, including Nike, Ford, and Microsoft, are using the marketing practice of video seeding to reach online users with brand videos longer than the 15 or 30-seconds required by pre-roll video ads. Marketers like that video seeding reaches online audiences in environments that are ...

The Week's Best Viral Videos & Marketing Lessons - Galaxy Nexus Edition

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I have a new crush, and it's on the Galaxy Nexus phone. The true Google device, which has the latest Android version, Ice Cream Sandwich, installed, is rumored to be released within the next couple weeks. It boasts a giant screen, fast processor, no shutter ...

The Week's Best Viral Videos & Marketing Lessons - Caught On Film Edition

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Each week we try to bring you a selection of the week's best viral videos. Some are eyewitness videos from amateur cameramen, while others are full-blown action videos promoting Hollywood films. In between, we have everything from incredible talents to creative musical covers. We'll also ...

The Week's Best Viral Videos & Marketing Lessons - Science Edition!

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If you're anything like me, you've had a rough week. You were sick, and fell behind on your work, and you could really use a pick me up before jumping into the last day of the work week. If so, you've come to the right ...

Grand Theft Auto V Trailer Online - Viral Status Guaranteed

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Video game trailers are among some of the most popular branded viral videos around--just ask Call of Duty: Modern Warfare 3 or Battlefield 3, as both games have earned massive buzz and tens of millions of video views in just the past few months. But ...

Justin Timberlake Film, In Time, Builds Buzz With Hoax Viral Video Marketing Campaign

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If you're an avid follower of viral videos like I am, you probably got fooled again this week by the new zen masters of staged viral videos: thinkmodo. Thinkmodo, out of New York, has created similar "hoax" video campaigns for numerous other brands--you might remember ...

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