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42 Of The Most Important Online Video Posts Of 2013

42 Of The Most Important Online Video Posts Of 2013

2013 was an incredible year for online video marketing, advertising, broadcasting and creativity. Of course, we’ve covered all the major developments and brought you the tips, tricks, news, views and innovation over the last 12 months. Here are some of our top stories.

Fun Video Friday: Amazing Facts About Grumpy Cats

Fun Video Friday: Amazing Facts About Grumpy Cats

There’s a Christmassy theme for this week’s pick of our favorite videos. Grumpy cat stars in an ad that will benefit rescued cats across America with every view, plus there’s a mouse decorating a teeny Christmas tree. No, really. And we celebrate along with everyone who hates the festive season.

What It Really Takes For Video Content To Go Viral [Case Study]

What It Really Takes For Video Content To Go Viral [Case Study]

What are the mechanisms behind a viral video? JukinVideo opens up its YouTube analytics to help marketers and brands better understand the process of virality. They show ReelSEO just what it took for one video to attract 5 million views in 7 days.

YouTube’s Top Trending Videos And Video Ads of 2013

YouTubes Top Trending Videos And Video Ads of 2013

YouTube have released their top trending ads and videos of 2013 and it includes almost all the ones you would expect – from Harlem Shake to Van Damme’s splits to those dancing Evian babies. In the top ten trending videos, three branded ads make the list for the first time.

Online Video Increases In Popularity in Australia Despite Huge Challenges

Online Video Increases In Popularity in Australia Despite Huge Challenges

Online video is increasing in popularity in Australia, both for brands and for users, despite a lack of digital connectivity due to the sheer size of the continent. We take a look at the state of the video industry in Australia and what 2014 could bring.

Samsung Is The Most Socially Shared Video Brand Of 2013

Samsung Is The Most Socially Shared Video Brand Of 2013

Samsung is the overwhelming winner in the most shared social video brands of 2013. GEICO and their Hump-Day camel come in second, with Dove’s “Real Beauty Sketches” a close third. We also loved campaigns by Kmart, Evian and Pepsi – but not Coca Cola.

Do A Happy Dance, The First Godzilla Trailers Are Here

Do A Happy Dance, The First Godzilla Trailers Are Here

Online video marketing is an essential part of any movie promotion these days and the first trailers have just been released for the new Godzilla movie, even though it’s not due in cinemas until May 2014. Expect many more of these from Warner Bros.

Why Super Bowl Advertisers Could Still Lose With a $4 Million Budget

Why Super Bowl Advertisers Could Still Lose With a $4 Million Budget

2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There’s so, so much more that needs to be considered to make a campaign go viral.

Fun Video Friday: Benedict Cumberbatch And Christmas Mash-Ups

Fun Video Friday: Benedict Cumberbatch And Christmas Mash Ups

Welcome to Fun Video Friday. where we learn that the secret to a successful viral video is laughing babies, people falling, hot ladies, sleeping puppies, dancing babies, kittens and monkeys. Plus, Benedict Cumberbatch does R. Kelly.

Sharing Of Video Ads Has Increased Nearly 50 Times In Last Eight Years

Sharing Of Video Ads Has Increased Nearly 50 Times In Last Eight Years

The sharing of video ads across social networks like Facebook and Twitter has increased nearly 50x over the past 8 years. The top 3 ads of all time have a combined 14,591,333 million shares between them – can you guess what those ads are?

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