Jeffrey Harmon is famous for creating a video marketing campaign that launched Orabrush into a global brand. Now, he's turned his attention to another unlikely product and it looks like his magic touch is already working as 'Girls Don't Poop' goes viral.
Welcome to our weekly round up of online video news where we find out just how well the top YouTube Multi-Channel Networks are faring. BroadbandTV and VEVO announce record viewing figures and Maker acquire further funding for expansion. Oh, and there's a hamster driving a truck too.
We tread carefully with our pick of the viral videos this week. We assume they are the genuine article but you never know where Jimmy Kimmel will strike next....enjoy the serious Monty Python trailer, watch a guy fall for his wife all over again and find out all about Reddit.
TV Shows do fantastically well on YouTube for two reasons - they bring their audience with them and they have a golden supply of content that can re-purposed for the YouTube audience. A new study from OpenSlate shows us just how well the main TV show channels fare online.
Comedian and internet troll genius Jimmy Kimmel has revealed that he was behind the recent 'Twerk Fail - Girl Catches Fire' video that has taken YouTube by storm over the past week. He let us in on the secret on his ABC show in a video about a video that's about to go viral itself.
Prank interviews, super viral Norwegian pop videos, stop motion Batman & Robins and a round up of regional slang words make up just some of the most viral videos of the last seven days. We love the adverts from Guinness and LG but we are also a bit worried about our eyesight as well.
In the run up to the football season on both sides of the Atlantic, it's no surprise that soccer videos went viral in August. Grand Theft Auto and Call of Duty trailers also did extremely well and of course One Direction continue their quest to dominate every chart they can.
A look at football, the English way, and football the American way....and how videos kicking off their new seasons are trying to appeal to audiences. The two videos in question: An American Coach in London with Jason Sudeikis and Football on Your Phone with the Mannings.
The Top 20 shared branded campaigns of July, according to Unruly. In the mix: that Geico camel continues to be shared at an incredible pace, cats try to be more like dogs, a nifty video from Honda featuring hands, and Grand Theft Auto V.
Brands often suffer from "Television Syndrome" and "Viralitis" when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when "virality" is more for entertainment value than brand lift. So what's the cure?