2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There's so, so much more that needs to be considered to make a campaign go viral.
Welcome to Fun Video Friday. where we learn that the secret to a successful viral video is laughing babies, people falling, hot ladies, sleeping puppies, dancing babies, kittens and monkeys. Plus, Benedict Cumberbatch does R. Kelly.
The sharing of video ads across social networks like Facebook and Twitter has increased nearly 50x over the past 8 years. The top 3 ads of all time have a combined 14,591,333 million shares between them - can you guess what those ads are?
Vimeo may not be as big as YouTube but it's home to some amazing video content and we take a look at some of our favorites from last month including the making of The Bear and The Hare, the differences in language and accents across the States, and a retrospective on the JFK assassination.
GoldieBlox and The Beastie Boys are locking legal horns over the use of the track "Girls" in a video which has notched up 7.4 million views in under a week. GoldieBlox claim the song is used as a parody so it falls under Fair Use but the group disagree and are claiming copyright infringement.
Kmart have annoyed a section of their customer base yet again this year with their new Christmas ad that features men in boxer shorts dancing out the tune to "Jingle Bells" with some slick hip action. Kmart are refusing to pull the ad which has already attracted nearly 10 million views in 5 days.
Dove, GEICO, Evian, Kmart and Budweiser all rank amongst the most shared video ads of 2013 but there are also some surprises in the list such as the appearance of Volvo and their Jean-Claude Van Damme splits routine which has already attracted 1.82 million shares only 8 days after its release.
We have dancing moustaches, YouTube spoilers, opportunist cats, the truth about pumpkin flavoured things, tissue animals and all you ever needed to know about farting in our round up of our best videos for you this week.
The online video market in Brazil is one of the fastest growing in the world, and Brazilians are the second largest group of YouTube and Facebook users. We take a look at the 10 most shared video ads in Brazil for October 2013.
We have Halloween candy trauma and very rude fireworks along with a look back at some old timey video games and consoles in our round up of our best videos for you this week. We also have buddy cops and tearful reunions and unwatchable pregnancy announcements.
Forget cats, forget dancing babies, scaring the living daylights out of people is really the only way to make them remember your brand - forever. Advertising wizards John St bring us their own spoof on 'prankvertising'.
Everyday is cat day at ReelSEO but as it's officially 'National Cat Day' today we are bringing all of our favourite cat videos together in one place. There's Keyboard Cat of course, and Surprised Cat but we had to bump Nyan Cat in favour of that one that's always stalking. Sorry Nyan Cat.
When it comes to the food industry, brands need to understand the behaviour of the customer and construct the right kind of campaigns to win their hearts and their loyalty. We take a look at some of the trends that have helped companies like Oreo and Chipotle go viral on YouTube.
It's Friday so lets take a few minutes to catch up with some of the best videos from the best 7 days including the making of the biggest Twinkie in the world, some of the worst YouTube comments and a supercut of the wrong cats in the wrong place at the wrong time.