A viral video is a video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email. Viral videos often contain humorous content and include televised comedy sketches, such as The Lonely Island’s “Lazy Sunday” and “Dick in a Box”, Numa Numa videos, The Evolution of Dance, Chocolate Rain on YouTube; and web-only productions such as I Got a Crush… on Obama. Some eyewitness events have also be...
I always send various videos that I collect throughout the week for this column to friends and family, and it usually gives me a pretty good indication of whether or not the column has a good cross-section of different video types and tones. And this ...
Old Milwaukee Beer and Funny Or Die put Will Ferrell in a 30-second ad during the Super Bowl, only to seen in the North Platte, Nebraska market. No doubt, the move was made to buy a cheaper Super Bowl ad. But the unusual nature of ...
It's a digital world. From the web, to TV, to mobile phones, the digital age is here to stay, and businesses are increasingly realising its potential to reach not just a wider audience, but any audience at all. With research showing that over 90% of us ...
When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all the various online video buzz the commercials generated. The truth is, there were a lot of great videos this week, and only ...
Lately it seems like I'm always finding a great example of branded content. If you're an advertiser looking to make a splash, destroying things to make a point seems to be a good thing to try. With Blendtec, they've blasted off with branded content showing ...
As usual, there was plenty of news in the online video world this past week. And as usual, you were probably a bit too busy to keep up with all of it. We saw more major updates to YouTube's design and services, some important Google ...
After YouTube's latest updates yesterday to the Browse page, many of you probably spent some time casually playing around with it to see what's new. If you did, you might have come across some of the selections in this week's round up of the best ...
A few months ago we brought you a 9-part series on social video marketing called The Social Video Blueprint. It was intended to serve as an outline of sorts, for companies and brands (and individualcreators) seeking to ignite their video marketing with a social kick. ...
Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that's some mission.
So apart from the great content what has led to the success of Old Spice's marketing plan?
We're getting closer and closer to the 2012 Super Bowl, which means we're about to hit a huge surge of creative (and expensive) Super Bowl ads making their way online to compete for viewers. Heck some brands will go the Old Spice route, skip the ...
It was a pretty big week for online video fans, as CES 2012 kicked off and a wave of new video gadget announcements began. We also heard some big predictions from key companies at CES, like YouTube, who said that soon 90% of all web ...
Someday soon, a brand or company is going to accomplish something incredible. It could be a cure for some nasty disease, or a generous donation to a cause or charity... or the next great invention. That company will film it to help prove and commemorate ...
The first week of 2012 proved to be a strong one in the world of online video, as the new year did nothing to slow down the clever brands and amateurs piling up the views with creative videos. This week we have a few bloopers ...
On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Growth Fund. Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry ...
When Common Craft pivoted their business into a educational video subscription service, a bit of a void was left in the universe. You see, Common Craft made the absolute best "explanation videos" around--their "Twitter In Plain English" was featured on Twitter's home page for ages ...
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