The top ads on YouTube for September 2013 are out and it's no surprise to see Chipotle's 'The Scarecrow', Poo Pourri's 'Girls Don't Poop', LG's 'Meteor Prank' and Motorola's 'Lazy Phone' in the top four. Key and Peele make a surprise entry at #8 for their Comedy Central trailer.
If you're serious about understanding the science behind viral marketing and like your research with a side order of originality and a deep dive into data sets then a new book from Karen Nelson-Field about the art of social video sharing should be top of your wish list.
That was the week that YouTube announced its Music Video Awards (please bring Miley and Sinead together), Vevo launched in Germany, GoPro unveiled a better, smaller camera, Netflix brought HD to iOS and everyone made an "I Quit" dancing video and uploaded it to YouTube.
Unruly's Global Online Video Ad Chart for September 2013 features those dancing Mercedes chickens, Chipotle's disillusioned Scarecrow, A girl who never, ever poops, LG's meteors and a poignant reminder of 9/11. Let's see who else made the list.
Rio 2014 is only 10 months away and it might just be the biggest social media event yet. Unruly have launched a brand new tool that helps brands and advertisers predict how many shares their videos are likely to attract in Brazil - social media capital of the universe - before they are even launched.
Mercedes believes that disco chickens are the best vehicle to promote their new suspension feature and who are we to argue? Their new video has already attracted 2.6 Million views on YouTube so it looks like they made the right decision.
There are so many great videos around at the moment and we've picked our favourites for your enjoyment. There's everything from firemen rescuing kittens to Justin Bieber to Twitter musicals and plane crash supercuts. Enjoy!
YouTube is a global phenomenon so it's obvious that the viewing habits of users will differ wildly depending where in the world they are. A new tool from MIT tells us what's been trending where and which videos have an international reach.
It's been a week where we've seen YouTube announce that offline viewing is coming to mobile apps but Vevo aren't happy with YouTube's plans and already look to have opted out. Meanwhile, Vimeo actually rolled those features out on their own app upgrade, beating YouTube by a couple of months. These stories and others in this week's round up of news.
Science stuff, ginger attack cats, Cookie Monster and Unhappy Birthdays make up some of our favourite videos from the last week. We have picked the best of the bunch for your entertainment so grab that coffee, sit back and enjoy some of the footage that has or is going viral as we speak.