Nike, Google, Adidas, Evian, FIFA and Cornetto all made the list of brands whose video ads were the most shared across Twitter, Facebook, and the blogosphere in April 2014. But it’s an ad that acknowledges the hard work and sacrifice that mothers make that hits the top spot for last month.
Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.
Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.
This month’s top 20 most shared video ad chart is dominated by ads which celebrate all things heroic – from the unsung superstars from our everyday lives to the modern day idols which dominate popular culture. Standing proudly at the front is an ad which celebrates the people who do the hardest job in the world.
Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?
We’re adding Vine and Instagram short-form videos to our Viral Video Prediction Chart this week, and we’ll count those videos as viral if they double their shares within the next 7 days. These are our predictions.
Kissing girls in real life, the new trailer for season two of ‘Orange is the New Black’, a stunning soccer goal, a brilliantly funny routine from an air stewardess, and a lion vs man stand-off. But which one is going to be the most viral video of the next seven days? These are our predictions.
A missing scene from ‘Gravity’, an exciting One Direction announcement, a feature spot at your very own funeral, and the trailer for Zach Braff’s new movie all feature this week. But which one is going to be the most viral video of the next seven days? These are our predictions.
‘First Kiss’ has been one of the biggest viral video successes of the year so far generating 77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. It’s set to be among the top viewed, and shared video ads of 2014 and has been a phenomenal success for the brand in terms of sales and website traffic. We talked to WREN about the video and the impact it’s had.
Brands have recognized April Fools as a yearly, can’t miss opportunity, to grab people’s attention in a unique, humorous way. But what were the biggest trends and success stories from every PR department’s favorite day on the Internet? Let’s review April Fool’s 2014!