A viral video is a video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email. Viral videos often contain humorous content and include televised comedy sketches, such as The Lonely Island’s “Lazy Sunday” and “Dick in a Box”, Numa Numa videos, The Evolution of Dance, Chocolate Rain on YouTube; and web-only productions such as I Got a Crush… on Obama. Some eyewitness events have also be...
So, at about this time in our study of viral videos, we should know a few things: it's rarely an accident. I'm about to break down a formula from the good people at Salesforce, who were kind of enough to make a video about this ...
Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). ...
Now this is the ultimate in black hat video marketing. In the latest video from user johnst172 (Toronto agency john st.'s channel), who brought us "Catvertising," we see a fictional company called "Buyral" which has everyone from "professional clickers" to very young kids to the elderly ...
We have reality competitions for everything else in the world, why not viral videos? Last night, Syfy premiered "Viral Video Showdown," in which two teams compete to make the best "viral" video with a certain theme, a few limited parameters, and very little time. You ...
The practice of leaving negative comments or outright complaints on the social accounts of big brand companies is hardly new. Many disgruntled customers will turn on the public face of the corporation they want to vent about and, unless that brand knows how to react ...
There are a couple of ways that you can gauge how effective and successful your online video content really is. A lot of people focus on video views for that (we've debated the value in views before), but that may not be the best way ...
The US Presidential race dominates Unruly’s Global Ads Chart this month. Eight of the top 20 most shared online video ads across Facebook, Twitter and the blogosphere during September come from the pro-Obama and pro-Romney camps. But while the Republican candidate can boast more spots – ...
A couple of months ago, ABC's "Nightline" did a piece on trying to get a video to go viral. They hired ad agency and online viral video specialists Mekanism for the job: they would take reporter Dan Harris and a cat named George through a ...
This week on the Reel Web we review some of the features of the new YouTube app available for mobile devices as well as what seems to still be missing. We also discuss a few more YouTube channel updates that make it easier for the casual viewer ...
I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories with their video ad campaigns. The mission to convert brands to a storytelling kind of marketing, rather than ...
The battle for Olympic success was not confined to the running track, swimming pool or boxing ring. London 2012 was also a golden opportunity for brands to create spreadable video content across the social web and amplify their message at a moment when the eyes ...
You know what the biggest no-brainer of no-brainers there are when it comes to a successful video on YouTube? Whenever "Sesame Street" or "The Muppets" or anything Jim Henson has ever had his fingerprints on decides to do a parody of something already in the ...
July has been a treasure trove of brands using video in great ways to promote their business. Just yesterday, we were talking about Taco Bell and DC Shoes and their excellent use of video promoting content over traditional advertising. Fantastic Delites, made by Fantastic Snacks, ...
That’s according to fascinating new research carried out by a university in Australia, which found that the number of times a brand appears visually or verbally in a commercial had little or no impact on its popularity online. The study is the second led by Dr Karen Nelson-Field and ...
Unruly, a London-based analytics firm, announced the opening of the "world's first social video lab" today. It's a lab that will help brands and agencies pre-test their video creations before they go out to market, using exhaustive analysis from Unruly to make sure the video ...
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