Just where is the line between music video and full-blown ad? If last month’s most shared video ads are anything to go by, it’s a question we are going to be asking more and more this year. Strutting its stuff in the number one spot is a video that could equally be argued as either – “La La La Brazil 2014”, from Danone and Shakira.
FIFA 2014 kicks off in a couple of weeks, and some of the world’s biggest brands are already cashing in on the attention that the soccer tournament is attracting. Nike, and Samsung top the chart of the most shared World Cup focused video ads, according to a new report from our friends at Unruly.
For our viral video predictions this week we have a bunny eating raspberries, which is just about the cutest thing ever, Austria’s winning entry for Eurovision, a Digital Short from SNL, and a really horrifying clown prank. Enjoy!
Jimmy Fallon and Kevin Spacey make an appearance in our viral video predictions for the coming week. Their barbershop rendition of Jason Derulo’s ‘Talk Dirty’ has already received 208,676 shares across Facebook, Twitter and the blogosphere.
Nike, Google, Adidas, Evian, FIFA and Cornetto all made the list of brands whose video ads were the most shared across Twitter, Facebook, and the blogosphere in April 2014. But it’s an ad that acknowledges the hard work and sacrifice that mothers make that hits the top spot for last month.
Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.
Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.
This month’s top 20 most shared video ad chart is dominated by ads which celebrate all things heroic – from the unsung superstars from our everyday lives to the modern day idols which dominate popular culture. Standing proudly at the front is an ad which celebrates the people who do the hardest job in the world.
Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?
We’re adding Vine and Instagram short-form videos to our Viral Video Prediction Chart this week, and we’ll count those videos as viral if they double their shares within the next 7 days. These are our predictions.