viral video Articles

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Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, "Young adults are the most ‘contagious carriers’ in the viral spread of online video.”  On Mar. 15, 2012, a new report on the viral “KONY 2012” video …

A Viral Video Genius’ Process for Creative Video Marketing Ideas [Producer Tip #32]

A Viral Video Genius Process for Creative Video Marketing Ideas [Producer Tip #32]

This week, we have another tip from our friend and "viral video genius," Kevin "Nalts" Nalty who has many years of video marketing experience.  We asked him to share with us a bit of what the creative process looks like for him and what process marketers can follow …

Keeping up with the ‘Joneses’: Has Corporate UK Finally Decided to Embrace Viral Video?

Keeping up with the Joneses: Has Corporate UK Finally Decided to Embrace Viral Video?

There's little doubt that compared to their counterparts in the USA, most UK corporations have been relatively slow when it comes to embracing and utilizing well-made viral video as a marketing strategy. However, I believe that the recent acquisition of UK viral video producers ST16 by …

Vitamin Water Calls On YouTube Sensations In New Commercial

Vitamin Water Calls On YouTube Sensations In New Commercial

It's slowly becoming its own genre: put a bunch of recognizable YouTube characters in a commercial and sell your brand with them.  If you've gone to a Regal Cinemas in the last year or so, you've probably seen an ad requesting that you silence your …

The Week’s Best Viral Videos & Video Marketing Lessons – Hockey Dancing Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Hockey Dancing Edition

Another week, another fresh batch of the most popular videos. Some are from brands–and this week, we have an excellent selection of great branded videos for you–and others are from individuals. But they all have a secret to share… a lesson to impart about what …

Viral Videos Are Not Vital: Another Reminder For Businesses Looking To Video

Viral Videos Are Not Vital: Another Reminder For Businesses Looking To Video

I saw a story coming out of SXSW over the weekend that featured Jeremy Sanchez of Global Strategies and Robert John Davies of Ogilvy, who ran a panel explaining that businesses looking to get into video shouldn't be aiming to become a viral sensation.  And …

The Week’s Best Viral Videos & Video Marketing Lessons – Guacamole Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Guacamole Edition

You simply can't have your finger on the pulse of the viral video audience–their wants and needs as viewers–without keeping an eye on the current crop of popular videos. Brands and individuals find viral success every week, and each one can help teach video creators …

Creating Viral Videos Vs. Evergreen Videos – The Reel Web Creator Tip #29

Creating Viral Videos Vs. Evergreen Videos   The Reel Web Creator Tip #29

Creating viral videos is something a lot of people try to do, but creating evergreen videos that have on-going views instead of a flash-in-the-pan spike is perhaps more beneficial in the long-term. For this week's Creators Tip, Tim Schmoyer of ReelSEO talks with Kevin Nalty, …

Peugeot Presents Racy Interactive Video To Sell A Lifestyle, Cars

Peugeot Presents Racy Interactive Video To Sell A Lifestyle, Cars

There are a number of ways video makers can get their audience to become active viewers.  We always talk about calls-to-action within videos, asking your viewers to comment, answer questions, subscribe, etc.  Those calls-to-action get people talking about your video and if you're really good …

The Week’s Best Viral Videos & Video Marketing Lessons – Car Crash Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Car Crash Edition

Every week we try to bring you a cross section of some of the week's best viral videos from brands and individuals. In most cases, there's something we can learn and apply to our own video marketing efforts for every one of the examples–though if …

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