viral video Articles

...

Move Over Viral, We’ve Entered the Age of Social Video

Move Over Viral, Weve Entered the Age of Social Video

As social video becomes of more prominence in online video buys and of increasing interest to brands in all verticals, it seems helpful to have a full look at the current landscape of social video, its players, buying tactics, strategies, results from social video campaigns, as well as what’s on the horizon for social video.

Google Beats Nike to Become Most Shared Social Video Brand of 2012

Google Beats Nike to Become Most Shared Social Video Brand of 2012

According to new data released today by Unruly Media, Google is the most successful social video brand of 2012. The technology giant’s video campaigns attracted more shares this year than any other advertiser. Thanks to the global success of campaigns such as Project Glass: One Day, …

Videos That Make Rube Goldberg Proud from the Great Beyond

Videos That Make Rube Goldberg Proud from the Great Beyond

Rube Goldberg died on this day (December 7) in 1970, and his legacy is that of cartoons he drew in the early part of the 20th Century starring a character known as Professor Lucifer Gorgonzola Butts, depicting inventions that would go through a convoluted series …

The Top 10 Viral Charity Video Campaigns of 2012

The Top 10 Viral Charity Video Campaigns of 2012

It's that time of year when we start seeing lists of the top everything from everywhere, and Visible Measures has just announced their top 10 most viral charity campaigns of 2012.  In the year that is clearly PSY's as far as viral video extravaganzas, it's …

‘KONY 2012′ Overtakes Major Brands with Most-Viral Social Video of 2012

KONY 2012 Overtakes Major Brands with Most Viral Social Video of 2012

The 2012 Unruly Global Viral Video Ads Chart, the annual ranking of the year’s most shared video ads, was released today by Unruly Media. Although Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the chart, the year’s overall winner is a little-known non-profit. “Kony …

The #1 Social Video Trigger to Rule Them All is the On-Demand Video Consumer, Generation V

The #1 Social Video Trigger to Rule Them All is the On Demand Video Consumer, Generation V

F. Scott Fitzgerald once said, “There are no second acts in American lives.” He was wrong. At least 11 internet marketers and video content producers have been able to produce successful second acts. And some of them have produced successful third and four acts. Who …

A Formula for Viral Videos is Revealed: 7 Key Elements for Viral Content

A Formula for Viral Videos is Revealed: 7 Key Elements for Viral Content

So, at about this time in our study of viral videos, we should know a few things: it's rarely an accident.  I'm about to break down a formula from the good people at Salesforce, who were kind of enough to make a video about this …

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). …

‘Buyral’ Video Pokes Fun at Shady Viral Video Marketing Tactics

Buyral Video Pokes Fun at Shady Viral Video Marketing Tactics

Now this is the ultimate in black hat video marketing.  In the latest video from user johnst172 (Toronto agency john st.'s channel), who brought us "Catvertising," we see a fictional company called "Buyral" which has everyone from "professional clickers" to very young kids to the elderly …

Viral Video Showdown on Syfy Has Teams Compete to Produce “Viral” YouTube Hits

Viral Video Showdown on Syfy Has Teams Compete to Produce Viral YouTube Hits

We have reality competitions for everything else in the world, why not viral videos?  Last night, Syfy premiered "Viral Video Showdown," in which two teams compete to make the best "viral" video with a certain theme, a few limited parameters, and very little time.  You …

↑ Top