The U.S. Digital Video Benchmark 2012 Report from Adobe takes an in-depth look at how video content encourages strong viewer engagement and how mobile devices are becoming an essential part of the viewer experience.
We have a ton of epic stuff this week. How animals eat their food, Skrillex vs. Mozart, a 100-pound chocolate bar, Mystery Guitar Man gets stuck in a video game, there are epic ask-outs to prom and formals, Old Spice gives their usual cracked take on 80′s soap commercials, CGP Grey talks about The Vatican. Are you not entertained? Watch these, you’ll definitely be entertained.
March saw an unusual amount of prank and hoax videos making their way into the Unruly Top 20 this past month, with brands even getting in on the act and pulling off some rather extreme prank videos. Leading the way was Pepsi’s Jeff Gordon “Test Drive” ad, which even with tremendous scrutiny over its validity, is still one of the most shared ads of all time.
Ah Harlem Shake, it’s been nice knowing you but your time is up and now we await the next video meme to take the world by storm. While we mourn, let’s take a look back at some stats and surprises about the Harlem Shake.
Thinkmodo’s “Elevator Murder Experiment” is the latest example of viral video marketing that generated a ton of views for the video in question, but did it help or hurt the movie’s chances at the box office? I’ll be taking a look at past Thinkmodo campaigns and try to find an answer.
It’s been a while since we heard from Old Spice but they are back with a video campaign for their new Wild Collection. It’s kinda low key, just the new Director of Marketing telling us about his role. But, give it a look, you may like it……..
Domino’s Pizza Japan have launched a new iPhone app for customers and used their President to front a video campaign about it. The result is as corporate, cringeworthy and awkward as you would imagine but it’s getting the exposure that the company needs……
Move over Harlem Shake, Socks the dancing Shetland Pony is set to trounce all comers in every viral video chart for the next few weeks. However, replicating a moonwalking horse isn’t so easy for those who like to take a trend and run with it but a new remix tool lets everyone join in the fun.
The Russian meteor event became an instant viral sensation, as the aggregate amount of views for over 400 videos amassed over 100 million views in record time. No video in the history of videos is close, with KONY and Red Bull Stratos now taking a backseat to the phenomenon.
TubeRank allows you to enter in a bunch of triggers and community interests into a database in order to find out what videos best exemplify the content you are trying to make. Having examples handy, with all their views and social stats, can give you a guide to what kind of viral video you’re trying to make. Even if you don’t use it for that, it makes for a great video discovery tool.