Comedian and internet troll genius Jimmy Kimmel has revealed that he was behind the recent ‘Twerk Fail – Girl Catches Fire’ video that has taken YouTube by storm over the past week. He let us in on the secret on his ABC show in a video about a video that’s about to go viral itself.
Prank interviews, super viral Norwegian pop videos, stop motion Batman & Robins and a round up of regional slang words make up just some of the most viral videos of the last seven days. We love the adverts from Guinness and LG but we are also a bit worried about our eyesight as well.
In the run up to the football season on both sides of the Atlantic, it’s no surprise that soccer videos went viral in August. Grand Theft Auto and Call of Duty trailers also did extremely well and of course One Direction continue their quest to dominate every chart they can.
A look at football, the English way, and football the American way….and how videos kicking off their new seasons are trying to appeal to audiences. The two videos in question: An American Coach in London with Jason Sudeikis and Football on Your Phone with the Mannings.
The Top 20 shared branded campaigns of July, according to Unruly. In the mix: that Geico camel continues to be shared at an incredible pace, cats try to be more like dogs, a nifty video from Honda featuring hands, and Grand Theft Auto V.
Brands often suffer from “Television Syndrome” and “Viralitis” when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when “virality” is more for entertainment value than brand lift. So what’s the cure?
In one of the best uses of the app we’ve seen so far, Honda used Vine and Twitter to talk directly to their potential customers and drum up business for their summer clearance campaign. It resulted in a significant increase in engagement and some very clever personalised videos.
It seems like all brands need is a “viral video” and they’ll have this video thing mastered. But showing your commitment to video, and finding a way to sell without selling, and creating a relationship with your customers is way more important than driving sales for a brief period or increasing brand recognition.
Want to see how Google Glass really works when you ask it a question or how inbuilt internet could be the future of every new car? We bring you the highlights from the weeks online video news.
It’s Father’s Day so what better way to celebrate the handing over of socks, a case of beer and a homemade card to dad as you watch a selection of funny, cheesy and heartwarming videos that celebrate his special day.