March saw an unusual amount of prank and hoax videos making their way into the Unruly Top 20 this past month, with brands even getting in on the act and pulling off some rather extreme prank videos. Leading the way was Pepsi's Jeff Gordon "Test Drive" ad, which even with tremendous scrutiny over its validity, is still one of the most shared ads of all time.
Ah Harlem Shake, it's been nice knowing you but your time is up and now we await the next video meme to take the world by storm. While we mourn, let's take a look back at some stats and surprises about the Harlem Shake.
Thinkmodo's "Elevator Murder Experiment" is the latest example of viral video marketing that generated a ton of views for the video in question, but did it help or hurt the movie's chances at the box office? I'll be taking a look at past Thinkmodo campaigns and try to find an answer.
It's been a while since we heard from Old Spice but they are back with a video campaign for their new Wild Collection. It's kinda low key, just the new Director of Marketing telling us about his role. But, give it a look, you may like it........
Domino's Pizza Japan have launched a new iPhone app for customers and used their President to front a video campaign about it. The result is as corporate, cringeworthy and awkward as you would imagine but it's getting the exposure that the company needs......
Move over Harlem Shake, Socks the dancing Shetland Pony is set to trounce all comers in every viral video chart for the next few weeks. However, replicating a moonwalking horse isn't so easy for those who like to take a trend and run with it but a new remix tool lets everyone join in the fun.
The Russian meteor event became an instant viral sensation, as the aggregate amount of views for over 400 videos amassed over 100 million views in record time. No video in the history of videos is close, with KONY and Red Bull Stratos now taking a backseat to the phenomenon.
TubeRank allows you to enter in a bunch of triggers and community interests into a database in order to find out what videos best exemplify the content you are trying to make. Having examples handy, with all their views and social stats, can give you a guide to what kind of viral video you're trying to make. Even if you don't use it for that, it makes for a great video discovery tool.
The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.
When it comes to getting your video noticed, you want to get a lot of views...but how do you get a lot of views? You might be surprised it takes a lot of work. What you really want to get with a video is something ...