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5 Viral Video Tips We Can Learn From OK GO

5 Viral Video Tips We Can Learn From OK GO

OK Go’s music videos on YouTube have been watched more than 218 million times. Several of their videos have upwards of 20 million views, making them the masters of viral music videos. Here are 5 tips to be learned from OK Go, the superstars of music video innovation.

The Top 20 Most Shared Online Video Ads For June 2014

The Top 20 Most Shared Online Video Ads For June 2014

World Cup ads predictably dominated last month’s most shared video ads. With the biggest sporting event on the planet in full swing, it’s no surprise to see almost half of the top 20 ads of the month are football-related. Just like last month, Colombian pop princess Shakira’s collaboration with yoghurt brand Activia “La La La” leads the way.

Official World Cup Sponsors Losing Out in Video Ad Social Shares

Official World Cup Sponsors Losing Out in Video Ad Social Shares

When it comes to World Cup focused video ads, nearly three-quarters of the total shares across social media networks right now are for those brands, like Activia, Samsung, and ESPN, who aren’t officially partnered with FIFA.

Why Are Instavids Getting Less Shares than Vines or YouTube Videos?

Why Are Instavids Getting Less Shares than Vines or YouTube Videos?

Video on Instagram was launched with a good deal of fanfare a year ago on June 20, 2013. But its first birthday came and went on Friday without much celebration. The site confirms that 200 million active Instagram users have shared 20 billion photos, but they’re strangely silent about the number of videos shared in the last year. Is it because Instavids are getting less shares than Vines or YouTube videos?

Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

Own Goal? Fan made Coca Cola Videos Score Over Branded World Cup Ads

On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren’t responding to this particular meme.

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

YouTube has over one billion unique visitors each month, but it’s underutilized by brands. YouTube has been educating brands on a new content strategy framework called “Hero, Hub, Hygiene”, which outlines the types of videos the site recommends they create for their channel to grow organic viewership and subscribers. We take a look at a new cheat sheet for that strategy.

5 Essential Steps to Boost Your Viral Video Marketing Strategy

5 Essential Steps to Boost Your Viral Video Marketing Strategy

The process of creating a successful branded video, one that has the potential to go viral, doesn’t have to be based on pure chance. The key is to have a systematic plan that uses engagement, timing, distribution, and strategy to build the initial audience of your video. We give you five essential tips to boost your video marketing strategy.

World Cup Ads Outperform Super Bowl Even Before Ball Is Kicked

World Cup Ads Outperform Super Bowl Even Before Ball Is Kicked

The FIFA 2014 World Cup hasn’t even started, but its ads have already outperformed this year’s Super Bowl. In fact, the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads – months after Super Bowl Sunday.

How Many Views Per Hour is Your Video Getting on YouTube?

How Many Views Per Hour is Your Video Getting on YouTube?

As a brand, creator, or video marketer, there is nothing more exciting – or nerve-racking – than tracking how your video content is performing in the hours, and days after its upload. We know that 42% of social shares occur within the first 72 hours, and that those shares can be tracked across Facebook, and Twitter. But how is that video faring on YouTube in terms of views per hour?

Hump Day vs. State Farm Jake in the Battle of YouTube Memes

Hump Day vs. State Farm Jake in the Battle of YouTube Memes

The challenge for the car insurance business is that talking about their products is kind of boring. So insurers have taken to TV, and to YouTube, with humorous ads that will make their name memorable with viewers. On YouTube, these videos have the added benefit of being shared, re-uploaded, or even re-enacted by people who enjoy them, but who is winning the battle of the memes?

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