viral video marketing lessons Articles

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Viral Video Lessons Round Up – Scares, Cartoon Cats, and Jet Blue Jokes

Viral Video Lessons Round Up   Scares, Cartoon Cats, and Jet Blue Jokes

Each week I keep a running list of great viral videos I stumble upon, which I then use as the basis for this weekly column.  This week's list is the longest yet—in almost a year of doing this—with nearly 20 videos that are deserving of …

Viral Video Lessons Round Up – Sharks, Treadmills, and Ambidextrous Art

Viral Video Lessons Round Up   Sharks, Treadmills, and Ambidextrous Art

It's Friday again (that was fast) and time to talk about the week's biggest viral video hits.  As usual, there are more great examples of success stories than I have room for in this column.  I've narrowed the list down to three great videos for …

Viral Video Lessons Round Up – Cats, Big Cats, and Video Game Songs

Viral Video Lessons Round Up   Cats, Big Cats, and Video Game Songs

It’s Friday, which means I’ve got another batch of viral success stories to share with you from the week. As usual, there are far more great videos to learn from than I have room for in this column. But we’ve chosen some gems, and hopefully we can break them apart and analyze them to find the catalyst ingredients that helped propel these videos to popularity.

Viral Video Lessons Round Up: Hip Weddings, Stop Motion Jeans, and Soccer Celebrations

Viral Video Lessons Round Up: Hip Weddings, Stop Motion Jeans, and Soccer Celebrations

It's Friday, and that means it's time for another Viral Video Marketing Round Up. This week we saw some truly exceptional viral stories, and I'm looking forward to discussing them and breaking down what helped them get so popular. Without further ado, let's begin:

Viral Video Lessons Round Up: Parodies, Pranks, and Fortunate Timing

I had to take last week off from the Viral Video Round Up series, because I was working on a pretty cool interview I hope to be able to share with you soon.  But this week we're back, with another week that's just filled to …

Viral Video Lessons Round Up – Yoda, Street Art and Wheat Thins

This weekly Viral Video Round Up series is intended to accomplish a few different tasks:  point out viral successes, reverse engineer them to ascertain what elements helped push them over the top, and have a little fun.  I feel very confident that this week's edition …

Viral Video Round Up – Humble Stars, At-Ats, and Rapping Monkeys

Welcome back to our weekly Viral Video Round Up series, where I pick some of my favorite viral videos from the past week or so and attempt to figure out what it is that made them so popular.  The hope is that we can, as …

Viral Video Round Up – Mash Ups, IPhone 4, and Batman

Following hot on the heels of the latest Viral Video Nostradamus—where I foolishly aim to predict viral video hits—comes the converse of that concept:  the Viral Video Round Up—where I attempt to reverse engineer how some recent video successes managed to go viral.  Let's dig …

PopScreen To Help Monitor and Predict The Rise of Viral Videos

PopScreen, which I first wrote about last fall, is a fantastic service.  I remarked at the time that it filled a definite void for me as a video viewer—specifically in how it allowed me to keep a running list of all my favorite web videos …

Viral Video Round Up – Time Manipulation, Candles, and Reunited Soldiers

We're back with another look at some of the week's biggest viral hits.  As always, we're hoping to learn a little something—some nugget of insight—by reverse engineering what ingredients helped each example video go viral.  This week we have a heartstrings-tugging video, another music video …

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