viral video marketing lessons Articles

Viral Video Lessons Round Up - Cats, Big Cats, and Video Game Songs

It's Friday, which means I've got another batch of viral success stories to share with you from the week. As usual, there are far more great videos to learn from than I have room for in this column. But we've chosen some gems, and hopefully we can break them apart and analyze them to find the catalyst ingredients that helped propel these videos to popularity.

Viral Video Lessons Round Up: Hip Weddings, Stop Motion Jeans, and Soccer Celebrations

It's Friday, and that means it's time for another Viral Video Marketing Round Up. This week we saw some truly exceptional viral stories, and I'm looking forward to discussing them and breaking down what helped them get so popular. Without further ado, let's begin:

Viral Video Lessons Round Up: Parodies, Pranks, and Fortunate Timing

I had to take last week off from the Viral Video Round Up series, because I was working on a pretty cool interview I hope to be able to share with you soon.  But this week we're back, with another week that's just filled to ...

Viral Video Lessons Round Up - Yoda, Street Art and Wheat Thins

This weekly Viral Video Round Up series is intended to accomplish a few different tasks:  point out viral successes, reverse engineer them to ascertain what elements helped push them over the top, and have a little fun.  I feel very confident that this week's edition ...

Viral Video Round Up - Humble Stars, At-Ats, and Rapping Monkeys

Welcome back to our weekly Viral Video Round Up series, where I pick some of my favorite viral videos from the past week or so and attempt to figure out what it is that made them so popular.  The hope is that we can, as ...

Viral Video Round Up - Mash Ups, IPhone 4, and Batman

Following hot on the heels of the latest Viral Video Nostradamus—where I foolishly aim to predict viral video hits—comes the converse of that concept:  the Viral Video Round Up—where I attempt to reverse engineer how some recent video successes managed to go viral.  Let's dig ...

PopScreen To Help Monitor and Predict The Rise of Viral Videos

PopScreen, which I first wrote about last fall, is a fantastic service.  I remarked at the time that it filled a definite void for me as a video viewer—specifically in how it allowed me to keep a running list of all my favorite web videos ...

Viral Video Round Up - Time Manipulation, Candles, and Reunited Soldiers

We're back with another look at some of the week's biggest viral hits.  As always, we're hoping to learn a little something—some nugget of insight—by reverse engineering what ingredients helped each example video go viral.  This week we have a heartstrings-tugging video, another music video ...

Viral Video Round Up - Mario Stop Motion, Star Wars, and Marriage Proposals

Another week has flown by, and it's Friday again.  Which for me means that I get to research and share some of the  week's most popular viral videos with you—and, if I'm honest, that almost never feels like work.  So let's take a look at ...

Muppets, Stunts, and Illusions - Viral Video Round Up

It's time again for our weekly Viral Video Round Up series, where we analyze the very hottest viral video hits for clues about how we, too, can go viral.  We have some excellent examples this week—including a bonus forth example beyond our traditional three—and some ...

The New Beiber, Optical Illusions, and Star Wars Spoofs - Viral Video Round Up

It's time again to analyze some video successes from the past week and see what we can learn about what helped them get so many views.  We have a lot of great viral hits this week to discuss, mostly efforts from regular Joe's like you ...

Pranks, Explanations, and Artful Videography - Viral Video Round Up

Sometimes the major brands just have a good week with viral videos, and that's what's happened this week.  From all the success stories this week in video, a larger-than-normal number are from brands.  And I'm okay with that.  It's always nice to have a ton ...

Dancing Soldiers, How-It’s-Made and A Superstar Surprise – Viral Video Round Up

Everybody's dancing this week, or so it seems.  Our first two examples are dance-related (no, not Dancing With the Stars, just regular dancing), and there are a couple videos I chose not to feature that have gone viral recently and feature dancing.  Somewhere… the Evolution ...

Baseball, More IPads, and Musical Shoes - Viral Video Round Up

Hey everyone.  I'm back for another Friday look at some of the week's most shared and viewed viral hits.  This week we have some sports, some animals, and SOMETHING ELSE.  Let's not waste any more time getting to our case studies.

iPhone App Fun, Video Games Attack, and A Freaky Voice - Viral Video Round Up

Good grief.  This is one of the best weeks for viral videos since I've been writing this weekly Round Up article.  There is so much good content to feature and reverse-engineer that I had a terrible time choosing which viral successes to feature.  Needless to ...