viral video chart Articles

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Google Beats Nike to Become Most Shared Social Video Brand of 2012

Google Beats Nike to Become Most Shared Social Video Brand of 2012

According to new data released today by Unruly Media, Google is the most successful social video brand of 2012. The technology giant’s video campaigns attracted more shares this year than any other advertiser. Thanks to the global success of campaigns such as Project Glass: One Day, ...

The Top 20 Social Video Ad Campaigns for November 2012: Danger, Travel, and Bieber

The Top 20 Social Video Ad Campaigns for November 2012: Danger, Travel, and Bieber

November was a dangerous month on the Unruly Global Ads Chart. Snowmen risked life and limb on dangerous quests, extreme sportsmen threw themselves in harm’s way and a gang of cartoon critters were horrifically mangled as a warning to others. Online audiences are most likely ...

'KONY 2012' Overtakes Major Brands with Most-Viral Social Video of 2012

KONY 2012 Overtakes Major Brands with Most Viral Social Video of 2012

The 2012 Unruly Global Viral Video Ads Chart, the annual ranking of the year’s most shared video ads, was released today by Unruly Media. Although Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the chart, the year’s overall winner is a little-known non-profit. “Kony ...

Unruly's Dynamic Creative Optimization Boosts Nissan's Social Video Ad Engagement 83%

Unrulys Dynamic Creative Optimization Boosts Nissans Social Video Ad Engagement 83%

Back in September, David Waterhouse, Unruly’s Head of Content, sent me a press release about his company launching a new technology called, “Dynamic Creative Optimization,” or DCO. This proprietary technology is supposed to dramatically increase a brand’s campaign performance by automatically selecting which video ad to ...

The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…

The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…

This month’s video ads chart, from Unruly Media, should come with a health warning. Daredevils skydiving from space, headless magicians, and crumbling elevator floors - October was not a month for the faint of heart. Recent research has found that the secret to social video ...

5 Social Video Advertising Myths - Busted!

5 Social Video Advertising Myths   Busted!

These are truly exciting times for marketers. With 4 billion connected consumers willing to share branded content, there has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or ...

The Top 20 Viral Video Ad Campaigns for September 2012

The Top 20 Viral Video Ad Campaigns for September 2012

The US Presidential race dominates Unruly’s Global Ads Chart this month. Eight of the top 20 most shared online video ads across Facebook, Twitter and the blogosphere during September come from the pro-Obama and pro-Romney camps. But while the Republican candidate can boast more spots – ...

Which Presidential Campaign is Winning in Social Video? The Unruly 2012 Election Tracker [Infographic]

Which Presidential Campaign is Winning in Social Video? The Unruly 2012 Election Tracker [Infographic]

The race for the White House is in full swing, but which campaign is winning in social video? Unfortunately, the interactive chart that was featured on YouTube Politics during the primaries disappeared when the YouTube Elections Hub was introduced on Aug. 22, 2012. So, if ...

5 Social Video Marketing Lessons Brands Can Learn From the Olympics

5 Social Video Marketing Lessons Brands Can Learn From the Olympics

The battle for Olympic success was not confined to the running track, swimming pool or boxing ring. London 2012 was also a golden opportunity for brands to create spreadable video content across the social web and amplify their message at a moment when the eyes ...

Brands Race for Olympic Gold in Social Video Buzz With Unruly's Brand Tracker Infographic

Brands Race for Olympic Gold in Social Video Buzz With Unrulys Brand Tracker Infographic

We talked about Unruly's social video lab recently and we were able to get some insight into what makes videos successful.  This year's Olympics will be getting a load of attention from Unruly this summer and they'll be tracking the brands that garner the most ...

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