viral marketing Articles

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobil...

Is Your Video A Vehicle or A Destination?

I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion. The issue was the use of online video—specifically with YouTube in this instance—and how it's intended purpose drives …

Hollywood and The Web – Making The Case for Online Movie Releases

I'd like to talk about something tangentially related to online video but still near and dear to my heart:  movies.  I love movies.  I love them so much I went to work t a five-screen cinema at 19 and spent an entire decade managing movie …

Viral Video Lesson: Quality of Views Over Quantity

I operate mainly out of the Nashville area (with a good deal more traveling than I'd prefer).  I also consult full-time with Nashville-area businesses on their websites, search engine marketing, and viral marketing.  It's pretty rare for me to come across a local example of …

Viral Video Marketing Disasters: How NBC’s Celebrity Apprentice Failed

Viral videos today are a great opportunity for profitable marketing. Yet so many people in traditional advertising today are missing the point of what makes a viral video successful. ReelSEO's Grant Crowell and Mark Robertson give their review of this past week's episode of "Celebrity …

YouTube Video SEO Tips From SES Chicago

YouTube Video SEO Tips From SES Chicago

Panelists on the Video Search Engine Optimization session for Search Engine Strategies Chicago conference and Expo – Gregory Markel, Greg Jarboe, and Steve Espinosa – shared their expert insights on YouTube SEO, YouTube's algorithms, popularity, conversion, and tracking strategies – all towards optimizing your video …

Will It Blend (for 50 Bucks)? The ‘budget Myth’ About A Popular Viral Video Campaign

One of the myths with viral video marketing perpetuated by both search marketing pundits and mainstream media is an example they give about a wildly successful viral video campaign, claiming it was done with only chump change, so anyone else with just their own creative …

Video Analytics Essentials In A Web 2.0 World

As investment in video-based content and advertising grows, measurement of that video content requires better measurement distinctions than what traditional web 'page view' analytics programs can provide. We recently interviewed Eric Peterson of Web Analytics Demystified about his white paper, Measuring Multimedia Content in a …

Choosing A Professional Online Video Content Platform

Do you need to publish, syndicate, archive, monitor, and monetize large amounts of Internet video content? Do you also need it to come with in its own easy-to-navigate interface, and have it integrate with your existing programs on your website? Most likely you will need …

Online Video Press Releases Powered By SpotRunner

MultiVu, PR Newswire's multimedia and broadcast PR company, and Spot Runner, a technology company developing the next generation of advertising services, announced today the launch of the MultiVu™ Spot Runner® MNR, a more affordable, all-in-one solution for planning, producing and distributing videos via multimedia news …

Video Widget Tips – Interview With Avenue A | Razorfish’s Jeremy Lockhorn

http://www.reelseo.com/video-widget-tips/ Interview with Jeremy Lockhorn, Director of Emerging Media and Video Innovation Avenue A | Razorfish. Jeremy explains how video widgets are being used in business applications, and tips for companies looking to get involved in either developing or marketing video widgets.

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