viral marketing Articles

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobil...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/15/2010

Every week we break down some new and emerging viral video successes, hoping to put our finger on what it is that made them work so well.  Sometimes it's easy, other times it's tough.  In the end, the hope is that this series will help ...

Viral Video Marketing Round Up - Lessons From This Week's Viral Successes - 1/08/2010

It's time for our first Viral Video Round Up of 2010.  And yes, there are several examples of good and bad viral marketing efforts, despite the New Year being only 8 days old—because viral marketing knows no holidays.

Will You Be Our Guest Expert? Contribute To ReelSEO

We have decided to let readers know that ReelSEO is open for guest contributions from experts and thought leaders regarding the subject of online video.  We welcome the opportunity to learn from you and our readers will appreciate your expertise as well. Please use this ...

Using Animated Flash Cartoons As A Video Marketing Tool

Mark asked me to take a look into GoAnimate.com and see if there was any sort of marketing potential, as in, could you use what you make there for video marketing. I started poking around tentatively and realized there probably is some interesting ways that ...

Top 9 Lessons Learned From 2009’s Viral Video Successes

I've picked out some of my favorite viral success stories of 2009, and I'll tell you why I like them and why I think they succeeded—call it my list of the Best Lessons Learned From 2009's Viral Success Stories. There is obviously no guaranteed path to viral success, but following even a few of these 9 rules will definitely get you a great head start.

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 12/12/2009

With the weekend upon us, it's time for a Viral Round Up again.  Some really good examples this week that we can learn from, so let's dive in.

Viral Video Marketing Round Up – Lessons From This Week's Viral Successes -12/07/2009

It's time for another Viral Round Up, where we examine recent viral video successes and break them apart so we can learn what made them tick.  Let's dive in:

YouTube Taps Into The Crowd To Promote Hunger Awareness

I sure do love it when the world of online video collides with a good cause.  Luckily for me, that seems to be happening more and more lately.  In fact, it's downright encouraging to see so many charities and nonprofits embracing viral marketing and blogs ...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes - 10/30/2009

Welcome back to the third edition of this weekly series where we examine viral video successes (and sometimes failures).  The goal is to reverse engineer the examples to help break apart and identify what factors helped the video go viral.  Learning from those who succeeded ...

Is Your Video A Vehicle or A Destination?

I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion. The issue was the use of online video—specifically with YouTube in this instance—and how it's intended purpose drives ...

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