viral marketing Articles

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobil...

Beyond Viral: YouTube Viral Video Genius Kevin Nalts Nalty Shares His Secrets

Beyond Viral: YouTube Viral Video Genius Kevin Nalts Nalty Shares His Secrets

Beyond Viral by Kevin Nalts Nalty, viral marketing consultant and Youtube viral video star. In Beyond Viral, Kevin gives video marketing tips and secrets.

What Is Social Video Marketing? The Social Video Experts Weigh In

What Is Social Video Marketing? The Social Video Experts Weigh In

With the heavy convergence of social and video, and video with online marketing, have we now reached a point where a new definition that combines all three? Is social video marketing just about creating videos for social networking sites like Facebook and Twitter, or is it much more than just that? We put together a special panel of video experts, along with our own ReelSEO staff, where we all take a crack at giving our own definition.

How To Reach Your Online Video and Social Media ROI Goals

How To Reach Your Online Video and Social Media ROI Goals

This is one of those "top view" big picture type articles designed  to help you think a little differently about the question of predicting, planning for and delivering ROI for online video and social media campaigns. Return on investment is something that hits every marketing …

Unicorn Video Is A Hoax, and A Genius Piece of Viral Marketing

Unicorn Video Is A Hoax, and A Genius Piece of Viral Marketing

Unicorns aren't real.  Everyone knows that… except the people who want to believe they're real.  Like most mythical creatures—such as the Loch Ness Monster or Bigfoot—unicorns have a pretty strong appeal to some people.  So tapping into that popularity is a fine way to stage …

Why You Should Care About Google’s Rumored Social Networking Service

Why You Should Care About Google’s Rumored Social Networking Service

Rumors have been swirling for ages that Google is secretly building their own social networking service.  Even before that Tweet from Digg's Kevin Rose got tongues wagging, many industry insiders had long suspected Google was looking to get more social.

Now Old Spice’s Sales Are Up – Make Up Your Minds Already

Now Old Spice’s Sales Are Up – Make Up Your Minds Already

Last week there were reports that the Old Spice viral marketing campaign was a failure because sales had dropped 7%.  I called shenanigans on that conclusion in a post you can read here. Now this week there's a rash of stories about how the Old …

What Does A Viral Video Cost and How Do You Make One?

What Does A Viral Video Cost and How Do You Make One?

When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is …

Viral Video Round Up – Time Manipulation, Candles, and Reunited Soldiers

We're back with another look at some of the week's biggest viral hits.  As always, we're hoping to learn a little something—some nugget of insight—by reverse engineering what ingredients helped each example video go viral.  This week we have a heartstrings-tugging video, another music video …

“Get Seen” Offers Tips Every Online Video Marketer Can Follow

A great number of Internet marketing specialists will wade into the waters of literature and publish a book about how to succeed at one of the many marketing methods available online.  A large number of these people choose to fill their publications with common knowledge, …

Creativity, Hard Work and The Power of A Good Cause – Viral Video Marketing Round Up

Hello all.  It's time for another of our weekly Viral Video Round Ups, where we spotlight some of the more recent viral successes and try to figure out what makes them tick.  We have a nice mix this week of amateur and professional content, so …

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