viral marketing Articles

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobil...

Best Viral Video Marketing Campaign: Second Baptist Church of Houston’s Dance Party

Best Viral Video Marketing Campaign: Second Baptist Church of Houstons Dance Party

Every week I try to find one or two viral marketing videos that stand out with their excellence in creation and execution, so we can learn for ourselves by analyzing what works for other brands. This week, the brand in question is actually a church–Second …

Pepsi Shows Us The Wrong Way To Fake A Viral Video

Pepsi Shows Us The Wrong Way To Fake A Viral Video

One of the most popular ways for brands to reach huge audiences with online video is to create a clip that begs the question, "Was that real or fake?" When an event in a video is so amazing and so unbelievable that audiences aren't sure …

Air New Zealand’s Mid-Air Disco Party Video #RICHROLL

Air New Zealand’s Mid Air Disco Party Video #RICHROLL

I'm usually full of strong opinions about online video and social media marketing, but after watching the newest Air New Zealand video "Mile-High Madness with Richard Simmons! #RICHROLL," I'm not sure if it's the best thing I've ever seen or if I should go punch …

Exclusive Interview With The Creators of The Shaving Helmet Hoax Video

Exclusive Interview With The Creators of The Shaving Helmet Hoax Video

I've been talking about the now-famous head-shaving helmet video for a few weeks now. First I featured it in one of my weekly round-ups of the latest and greatest viral success stories. A few days later, CNN revealed the video as a hoax and spoke …

“Almost” Only Counts in Horseshoes, Hand Grenades… and Web Video Marketing

Almost Only Counts in Horseshoes, Hand Grenades... and Web Video Marketing

The great thing about video, viral and social media marketing is that the brand message doesn't always have to hit the end consumer directly, from the start. Each and every view doesn't have to come from likely buyers or the end consumers, as long as …

What Makes for Social Video and Do Creative Agencies Get It?

What Makes for Social Video and Do Creative Agencies Get It?

What do companies mean exactly when they say they do "social video?" Is it just about creating a video that's creative and entertaining, and placing your video on social networks? Or do you need to be doing a lot more? I explore some of the …

The Week’s Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

Every week I keep a running list of great viral videos I've come across for use in this column, and in the nearly two years I've been writing it, I've never had a list of videos worth sharing that was as long as this week's. …

Online Video and Social Media Marketing Advice for Executives

Online Video and Social Media Marketing Advice for Executives

Over the holidays I took my two nieces ice skating for the first time. I observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going …

Business To Business (B2B) Video Marketing Strategies

Business To Business (B2B) Video Marketing Strategies

Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp …

Best Online Video Ad Campaign – EZ Grill Heats Up The Smartphone War

Best Online Video Ad Campaign   EZ Grill Heats Up The Smartphone War

I've long held up BlendTec as a shining example of viral video advertising done right.  With their "Will It Blend" series of videos—where their industrial-strength blenders create dust from things like golf balls, iPhones, or glow sticks—they've entertained millions while simultaneously showing off the actual …

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