viral marketing Articles

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobil...

Why You Should Care About Google’s Rumored Social Networking Service

Rumors have been swirling for ages that Google is secretly building their own social networking service.  Even before that Tweet from Digg's Kevin Rose got tongues wagging, many industry insiders had long suspected Google was looking to get more social.

Now Old Spice’s Sales Are Up – Make Up Your Minds Already

Last week there were reports that the Old Spice viral marketing campaign was a failure because sales had dropped 7%.  I called shenanigans on that conclusion in a post you can read here. Now this week there's a rash of stories about how the Old ...

What Does A Viral Video Cost and How Do You Make One?

When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is ...

Viral Video Round Up - Time Manipulation, Candles, and Reunited Soldiers

We're back with another look at some of the week's biggest viral hits.  As always, we're hoping to learn a little something—some nugget of insight—by reverse engineering what ingredients helped each example video go viral.  This week we have a heartstrings-tugging video, another music video ...

"Get Seen" Offers Tips Every Online Video Marketer Can Follow

A great number of Internet marketing specialists will wade into the waters of literature and publish a book about how to succeed at one of the many marketing methods available online.  A large number of these people choose to fill their publications with common knowledge, ...

Creativity, Hard Work and The Power of A Good Cause - Viral Video Marketing Round Up

Hello all.  It's time for another of our weekly Viral Video Round Ups, where we spotlight some of the more recent viral successes and try to figure out what makes them tick.  We have a nice mix this week of amateur and professional content, so ...

Get Jivox With It - Jivox Launches Web Video Ad Interactivity

Will Smith was close with his 'Get Jiggy with it' hit. Jivox is even closer with their recently announced interactivity elements that can be added to almost any video ad (provided you're using them that is). But how does it work?

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/15/2010

Every week we break down some new and emerging viral video successes, hoping to put our finger on what it is that made them work so well.  Sometimes it's easy, other times it's tough.  In the end, the hope is that this series will help ...

Viral Video Marketing Round Up - Lessons From This Week's Viral Successes - 1/08/2010

It's time for our first Viral Video Round Up of 2010.  And yes, there are several examples of good and bad viral marketing efforts, despite the New Year being only 8 days old—because viral marketing knows no holidays.

Will You Be Our Guest Expert? Contribute To ReelSEO

We have decided to let readers know that ReelSEO is open for guest contributions from experts and thought leaders regarding the subject of online video.  We welcome the opportunity to learn from you and our readers will appreciate your expertise as well. Please use this ...

Using Animated Flash Cartoons As A Video Marketing Tool

Mark asked me to take a look into GoAnimate.com and see if there was any sort of marketing potential, as in, could you use what you make there for video marketing. I started poking around tentatively and realized there probably is some interesting ways that ...

Top 9 Lessons Learned From 2009’s Viral Video Successes

I've picked out some of my favorite viral success stories of 2009, and I'll tell you why I like them and why I think they succeeded—call it my list of the Best Lessons Learned From 2009's Viral Success Stories. There is obviously no guaranteed path to viral success, but following even a few of these 9 rules will definitely get you a great head start.

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 12/12/2009

With the weekend upon us, it's time for a Viral Round Up again.  Some really good examples this week that we can learn from, so let's dive in.

Viral Video Marketing Round Up – Lessons From This Week's Viral Successes -12/07/2009

It's time for another Viral Round Up, where we examine recent viral video successes and break them apart so we can learn what made them tick.  Let's dive in:

YouTube Taps Into The Crowd To Promote Hunger Awareness

I sure do love it when the world of online video collides with a good cause.  Luckily for me, that seems to be happening more and more lately.  In fact, it's downright encouraging to see so many charities and nonprofits embracing viral marketing and blogs ...