viral marketing Articles

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobil...

Justin Timberlake Film, In Time, Builds Buzz With Hoax Viral Video Marketing Campaign

Justin Timberlake Film, In Time, Builds Buzz With Hoax Viral Video Marketing Campaign

If you're an avid follower of viral videos like I am, you probably got fooled again this week by the new zen masters of staged viral videos: thinkmodo. Thinkmodo, out of New York, has created similar "hoax" video campaigns for numerous other brands--you might remember ...

RCVR Series Is Machinima's Answer To X-Files And Lost

RCVR Series Is Machinimas Answer To X Files And Lost

New or recycled perspectives on extraterrestrial life will always be the fascination of sci-fi producers everywhere.  Aliens and UFO sightings continue to capture the imagination, and as web series begin to evolve and boost production value, a quality story can be told on the web, ...

The Muppets Movie Can't Get Here Soon Enough

The Muppets Movie Cant Get Here Soon Enough

If the new Muppets movie, opening Thanksgiving, is anywhere close to the viral marketing campaign that Disney has been putting out for the movie, we're in for a fantastic holiday.  Earlier we mentioned the Muppets clash with OK Go, a fun music video that served ...

Based On A True Story: A Brief History Of The "False Document" In Film & Web Series

Based On A True Story: A Brief History Of The False Document In Film & Web Series

A powerful technique in the world of entertainment is what is known as the false document. It goes beyond "based on a true story" and invents a history to form a basis in reality. One of the earliest uses of this device was way back ...

Best Branded Video Ad Campaign - Planet Of The Hoax Video

Best Branded Video Ad Campaign   Planet Of The Hoax Video

If you hadn't heard, there's a new Planet of the Apes movie coming out this year. I know, I know... I'm just as surprised as you are that the studio went ahead with it after the debacle that was Tim Burton's version. And yet, it ...

Facebook Tattoo Video Was Just A Fantastic Viral Marketing Hoax

Facebook Tattoo Video Was Just A Fantastic Viral Marketing Hoax

This is just awesome. The Facebook tattoo video, which I wrote about here yesterday as part of a "videos that become news" article, turns out to be an elaborate fake. A viral marketing video. It's nothing but a hoax. And what a wonderful hoax it was--and ...

12 Ways Brands & Businesses Can Utilize Online Video

12 Ways Brands & Businesses Can Utilize Online Video

I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a ...

PlaceVine Crowdsourced Video Contest Offers Pay for YouTube Views

PlaceVine Crowdsourced Video Contest Offers Pay for YouTube Views

I recently got an email that talked about Alphabird picking up PlaceVine for some undisclosed amount. But what I found more interesting in the release was this contest that PlaceVine is running. Essentially, they give you assets, ask you to submit a video based on ...

The Week's Best Viral Videos & Marketing Lessons - Frights, Violence, & Laughs

The Weeks Best Viral Videos & Marketing Lessons   Frights, Violence, & Laughs

The second half of the week in the online video world has been dominated by the outbreak of tornadoes Wednesday evening in the southeastern United States. The storms were huge, and the videos are incredible and frightening all at once. You can see several amazing ...

Best Viral Video Marketing Campaign: Second Baptist Church of Houston's Dance Party

Best Viral Video Marketing Campaign: Second Baptist Church of Houstons Dance Party

Every week I try to find one or two viral marketing videos that stand out with their excellence in creation and execution, so we can learn for ourselves by analyzing what works for other brands. This week, the brand in question is actually a church--Second ...

↑ Top