viral marketing Articles

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobil...

Nope, Using a Celebrity Won’t Make Your Video Go Viral [Report]

Nope, Using a Celebrity Wont Make Your Video Go Viral [Report]

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.

The Top 20 Most Shared Online Video Ads For March 2014

The Top 20 Most Shared Online Video Ads For March 2014

To the surprise of absolutely no-one, that ‘First Kiss’ video, the one that 74 million of us watched last month, was also the most shared video ad across Facebook, Twitter and the blogosphere. Video ads for phones, charities, animals, and cars also did very well too.

Rhett & Link: Behind the Reel with YouTube Viral Masters [Interview]

Rhett & Link: Behind the Reel with YouTube Viral Masters [Interview]

Kings of the viral video, Rhett and Link, are our very special guests on our new interview show ‘Behind The Reel’. We talk to them about their YouTube and TV success and their creative process as well as Walmarts, milk and gorilla marketing.

What It Really Takes For Video Content To Go Viral [Case Study]

What It Really Takes For Video Content To Go Viral [Case Study]

What are the mechanisms behind a viral video? JukinVideo opens up its YouTube analytics to help marketers and brands better understand the process of virality. They show ReelSEO just what it took for one video to attract 5 million views in 7 days.

Why Super Bowl Advertisers Could Still Lose With a $4 Million Budget

Why Super Bowl Advertisers Could Still Lose With a $4 Million Budget

2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There’s so, so much more that needs to be considered to make a campaign go viral.

Neuromarketing: How To Use Science To Beat Your Competitors

Neuromarketing: How To Use Science To Beat Your Competitors

Many brands are testing out video content based on the idea of neuromarketing, that’s marketing that triggers the kind of brain activity that will lead to a desired behavior, like buying a product. We take a look at some examples.

ReelSEO’s Viral Video Of The Week: Kmart’s “Show Your Joe”

ReelSEOs Viral Video Of The Week: Kmarts Show Your Joe

Kmart have annoyed a section of their customer base yet again this year with their new Christmas ad that features men in boxer shorts dancing out the tune to “Jingle Bells” with some slick hip action. Kmart are refusing to pull the ad which has already attracted nearly 10 million views in 5 days.

Originality And Nostalgia: The Perfect Ingredients For A Christmas Video Ad

Originality And Nostalgia: The Perfect Ingredients For A Christmas Video Ad

The Christmas video ad is the culmination of 12 months of hard work for many brands and agencies and a great campaign can lift visibility and sales for years to come. We take a look at some past ads and what it takes to create something memorable.

ReelSEO Viral Video Of The Week: Carrie Coffee Shop Prank

ReelSEO Viral Video Of The Week: Carrie Coffee Shop Prank

What better way to promote your new horror film than to recreate the drama and tension right in the middle of a busy New York coffee shop. Sony have done just that with their trailer for the remake of “Carrie” and it’s hilarious. Except for the unsuspecting customers of course.

Ron Burgundy Video Ad News Of The Day: Dodge, He Is In You

Ron Burgundy Video Ad News Of The Day: Dodge, He Is In You

Will Ferrell has a new Anchorman film to plug and Dodge have a new SUV to sell so why not get Ron Burgundy to front the 2014 Durango ad campaign for the best of all possible worlds. The video ads are now live and there’s a huge social push a-coming for this one.

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