viral marketing Articles

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobil...

Old Spice Launches Mr. Wolfdog Who Will Seduce Us With His Marketing

It's been a while since we heard from Old Spice but they are back with a video campaign for their new Wild Collection. It's kinda low key, just the new Director of Marketing telling us about his role. But, give it a look, you may like it........

Video Marketing That Is Hilarious... And A Bit Scary: How Far Would You Go to Get A Free Pack of Fantastic Delites?

July has been a treasure trove of brands using video in great ways to promote their business.  Just yesterday, we were talking about Taco Bell and DC Shoes and their excellent use of video promoting content over traditional advertising.  Fantastic Delites, made by Fantastic Snacks, ...

The Top 2012 UK Viral Marketing Videos Show the Big Boys How it’s Done

The leading UK viral marketing videos in the first quarter of 2012 show an interesting mix of big money production and fledgling original successes – and prove that to be a major player in the viral video world doesn't necessarily require a vast budget. The most shared video ...

Keeping up with the 'Joneses': Has Corporate UK Finally Decided to Embrace Viral Video?

There's little doubt that compared to their counterparts in the USA, most UK corporations have been relatively slow when it comes to embracing and utilizing well-made viral video as a marketing strategy. However, I believe that the recent acquisition of UK viral video producers ST16 by ...

Online Movie Trailers For Friday, February 3: Telekinesis, Saving Whales, & Life After Harry Potter

This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product.  Subjective product.  And whenever Hollywood has a comparatively bad ...

After Much Consideration I Give You: The 32 Best Viral Videos Of 2011

Every week I watch entirely too much online video. I take the best ones that I find, and compile a weekly Friday viral video round up. And I don't want to be the only guy in the online video world that doesn't compile his own ...

Grand Theft Auto V Trailer Online - Viral Status Guaranteed

Video game trailers are among some of the most popular branded viral videos around--just ask Call of Duty: Modern Warfare 3 or Battlefield 3, as both games have earned massive buzz and tens of millions of video views in just the past few months. But ...

Justin Timberlake Film, In Time, Builds Buzz With Hoax Viral Video Marketing Campaign

If you're an avid follower of viral videos like I am, you probably got fooled again this week by the new zen masters of staged viral videos: thinkmodo. Thinkmodo, out of New York, has created similar "hoax" video campaigns for numerous other brands--you might remember ...

RCVR Series Is Machinima's Answer To X-Files And Lost

New or recycled perspectives on extraterrestrial life will always be the fascination of sci-fi producers everywhere.  Aliens and UFO sightings continue to capture the imagination, and as web series begin to evolve and boost production value, a quality story can be told on the web, ...

The Muppets Movie Can't Get Here Soon Enough

If the new Muppets movie, opening Thanksgiving, is anywhere close to the viral marketing campaign that Disney has been putting out for the movie, we're in for a fantastic holiday.  Earlier we mentioned the Muppets clash with OK Go, a fun music video that served ...

Based On A True Story: A Brief History Of The "False Document" In Film & Web Series

A powerful technique in the world of entertainment is what is known as the false document. It goes beyond "based on a true story" and invents a history to form a basis in reality. One of the earliest uses of this device was way back ...

Best Branded Video Ad Campaign - Planet Of The Hoax Video

If you hadn't heard, there's a new Planet of the Apes movie coming out this year. I know, I know... I'm just as surprised as you are that the studio went ahead with it after the debacle that was Tim Burton's version. And yet, it ...

Facebook Tattoo Video Was Just A Fantastic Viral Marketing Hoax

This is just awesome. The Facebook tattoo video, which I wrote about here yesterday as part of a "videos that become news" article, turns out to be an elaborate fake. A viral marketing video. It's nothing but a hoax. And what a wonderful hoax it was--and ...

12 Ways Brands & Businesses Can Utilize Online Video

I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a ...

PlaceVine Crowdsourced Video Contest Offers Pay for YouTube Views

I recently got an email that talked about Alphabird picking up PlaceVine for some undisclosed amount. But what I found more interesting in the release was this contest that PlaceVine is running. Essentially, they give you assets, ask you to submit a video based on ...