viral marketing
Articles
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.
The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.
The term “viral marketing” has also been used pejoratively to refer…
This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product. Subjective product. And whenever Hollywood has a comparatively bad month compared to the previous year, it is always the ...
Every week I watch entirely too much online video. I take the best ones that I find, and compile a weekly Friday viral video round up. And I don't want to be the only guy in the online video world that doesn't compile his own list of the year's best videos. There aren't any rules ...
Video game trailers are among some of the most popular branded viral videos around--just ask Call of Duty: Modern Warfare 3 or Battlefield 3, as both games have earned massive buzz and tens of millions of video views in just the past few months. But there's a new king in the most-wanted-video-game department, as today ...
If you're an avid follower of viral videos like I am, you probably got fooled again this week by the new zen masters of staged viral videos: thinkmodo. Thinkmodo, out of New York, has created similar "hoax" video campaigns for numerous other brands--you might remember their Times Square Hack video promoting the Hollywood film Limitless. ...
New or recycled perspectives on extraterrestrial life will always be the fascination of sci-fi producers everywhere. Aliens and UFO sightings continue to capture the imagination, and as web series begin to evolve and boost production value, a quality story can be told on the web, directly at the targeted audience of sci-fi geeks and conspiracy ...
If the new Muppets movie, opening Thanksgiving, is anywhere close to the viral marketing campaign that Disney has been putting out for the movie, we're in for a fantastic holiday. Earlier we mentioned the Muppets clash with OK Go, a fun music video that served as marketing for both brands. Now, The Muppets have released ...
A powerful technique in the world of entertainment is what is known as the false document. It goes beyond "based on a true story" and invents a history to form a basis in reality. One of the earliest uses of this device was way back in 1508, with a series of chivalric romance literature known ...
If you hadn't heard, there's a new Planet of the Apes movie coming out this year. I know, I know... I'm just as surprised as you are that the studio went ahead with it after the debacle that was Tim Burton's version. And yet, it exists. It's called Rise of the Planet of the Apes, ...
This is just awesome. The Facebook tattoo video, which I wrote about here yesterday as part of a "videos that become news" article, turns out to be an elaborate fake. A viral marketing video. It's nothing but a hoax. And what a wonderful hoax it was--and successful! The video has 1.6 million views as of this ...
I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a good path for their business, mostly because their experience with ...
I recently got an email that talked about Alphabird picking up PlaceVine for some undisclosed amount. But what I found more interesting in the release was this contest that PlaceVine is running. Essentially, they give you assets, ask you to submit a video based on certain specifications and if approved, you can start getting paid ...
The second half of the week in the online video world has been dominated by the outbreak of tornadoes Wednesday evening in the southeastern United States. The storms were huge, and the videos are incredible and frightening all at once. You can see several amazing tornado videos in this article, where I talk about how ...
Every week I try to find one or two viral marketing videos that stand out with their excellence in creation and execution, so we can learn for ourselves by analyzing what works for other brands. This week, the brand in question is actually a church--Second Baptist Church in Houston, TX, to be exact. Their flash-mob ...
One of the most popular ways for brands to reach huge audiences with online video is to create a clip that begs the question, "Was that real or fake?" When an event in a video is so amazing and so unbelievable that audiences aren't sure whether or not they can believe it, then the brand ...
I’m usually full of strong opinions about online video and social media marketing, but after watching the newest Air New Zealand video “Mile-High Madness with Richard Simmons! #RICHROLL,” I’m not sure if it’s the best thing I’ve ever seen or if I should go punch myself in the eyeballs. From either a creative perspective, or ...
Inbound search terms: new xvideos, xvideo party, new xvideo, xvideos party, xvideo party disco, dicko barty, xvideos refineobj:video, xvideos party search, xvideos new zealand, xvideo disco com, www xvideos com selandia baru, www newxvideos, olevianewtojon, newzeland xvideous, newseland xvideo com, new xvedeo, xvideosdisco
