viral marketing

Why Safety Videos are the New Video Marketing for Airline Brands video marketing airline safety videos 360x240

Why Safety Videos are the New Video Marketing for Airline Brands

Airline safety videos have come a long way in the past few years. Not only are they are being used as a medium to define and differentiate the airline brands from each other, but also as a golden video marketing tool to reach as many potential customers as possible.
Top Ten Most Viewed Video Ads on YouTube: February 2015 Clash of Clans Revenge 360x240

Top Ten Most Viewed Video Ads on YouTube: February 2015

Video games, beer, owls, Jeeps, and pole-vaulting are all the subjects of the most viewed video ads on YouTube for February 2015. Every video ad in the Top Ten generated over 4 Million views each, so let's take a look at the ones that caught your attention.
A Brief History of Video Marketing on YouTube history youtube marketing 360x240

A Brief History of Video Marketing on YouTube

The history of video marketing is constantly evolving and has been through a huge transition since it first hit the internet. In the last 20 years, we've been on a journey from personal, to viral, to social video marketing, and YouTube has been center stage for most of it.
Six Viral Video Myths That Refuse to Die viral video marketing myths 360x240

Six Viral Video Myths That Refuse to Die

Some video marketing myths seem to have a life of their own, long after they have been dead and buried. No, you are not 53 times more likely to appear on page one of Google if you have a video on your website, and no, throwing kittens into the mix won't give you a viral video. We bust out the biggest myths for you.
Nope, Using a Celebrity Wont Make Your Video Go Viral [Report] stephen colbert super bowl 2014 video ad 360x240

Nope, Using a Celebrity Won't Make Your Video Go Viral [Report]

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.
What It Really Takes For Video Content To Go Viral [Case Study] going viral1 360x240

What It Really Takes For Video Content To Go Viral [Case Study]

What are the mechanisms behind a viral video? JukinVideo opens up its YouTube analytics to help marketers and brands better understand the process of virality. They show ReelSEO just what it took for one video to attract 5 million views in 7 days.
Neuromarketing: How To Use Science To Beat Your Competitors audience 360x240

Neuromarketing: How To Use Science To Beat Your Competitors

Many brands are testing out video content based on the idea of neuromarketing, that's marketing that triggers the kind of brain activity that will lead to a desired behavior, like buying a product. We take a look at some examples.
ReelSEOs Viral Video Of The Week: Kmarts Show Your Joe kmart show your joe 360x240

ReelSEO's Viral Video Of The Week: Kmart's "Show Your Joe"

Kmart have annoyed a section of their customer base yet again this year with their new Christmas ad that features men in boxer shorts dancing out the tune to "Jingle Bells" with some slick hip action. Kmart are refusing to pull the ad which has already attracted nearly 10 million views in 5 days.
ReelSEO Viral Video Of The Week: Carrie Coffee Shop Prank carrie coffee shop prank 360x240

ReelSEO Viral Video Of The Week: Carrie Coffee Shop Prank

What better way to promote your new horror film than to recreate the drama and tension right in the middle of a busy New York coffee shop. Sony have done just that with their trailer for the remake of "Carrie" and it's hilarious. Except for the unsuspecting customers of course.
Ron Burgundy Video Ad News Of The Day: Dodge, He Is In You ron burgundy 360x240

Ron Burgundy Video Ad News Of The Day: Dodge, He Is In You

Will Ferrell has a new Anchorman film to plug and Dodge have a new SUV to sell so why not get Ron Burgundy to front the 2014 Durango ad campaign for the best of all possible worlds. The video ads are now live and there's a huge social push a-coming for this one.
Viral Marketing: The Science of Sharing by Karen Nelson Field [Interview] Viral Marketing The Science of Sharing 230x240

Viral Marketing: The Science of Sharing by Karen Nelson-Field [Interview]

If you're serious about understanding the science behind viral marketing and like your research with a side order of originality and a deep dive into data sets then a new book from Karen Nelson-Field about the art of social video sharing should be top of your wish list.
Three Tips To Help Your Video Gain Traction Online traction

Three Tips To Help Your Video Gain Traction Online

How do you get your video to gain some steam once you publish it? How do you get people to care? I mean, you know it's good...but how do you get others to feel the same way? It's all about finding influencers who have the same interests as you, and learning how to talk to them.