viewfinder

In photography, a viewfinder is what the photographer looks through to compose, and in many cases to focus, the picture. Most viewfinders are separate, and suffer parallax, while the single-lens reflex camera lets the viewfinder use the main optical system. Viewfinders are used in many cameras of different types: still and movie, film, analog and digital. A zoom camera usually zooms its finder in sync with its lens, one exception being rangefinder cameras.
Before the development of microelectronics and electronic display devices, viewfinders were optical.
Direct viewfinders are essentially miniature Galilean telescopes; the viewers eye was placed at the back, and the scene viewed through the viewfinder optics. A declining minority of point and shoot cameras use them. Parallax error results from the viewfinder being offset from the lens axis, to point above and usually to one side of the lens. The error varies with distance, being negligible for distant scenes, and very large for close…

How to Use the Rule of Thirds for Awesome Shot Composition [Reel Rebel] rule thirds1 360x240

How to Use the Rule of Thirds for Awesome Shot Composition [Reel Rebel]

One of the most basic "rules" when it comes to shot composition is the "rule of thirds," in which you divide your shot into 9 equal parts with intersecting horizontal and vertical lines and then frame the subject at the intersection of those lines. Here's a video tutorial on it.
Run and Gun Video Production Strategies for Video Marketing run gun video production

Run and Gun Video Production Strategies for Video Marketing

Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.