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Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online …

Yahoo! Dives Into Online Video Again With All New Original Content

Yahoo! Dives Into Online Video Again With All New Original Content

Yahoo! was in online video, then they were out, then they were in and then out…and now, starting in about a month's time, they're all in again? It would seem so. Aside from being named in the Hulu bidding of late, they are also apparently …

12% Of Online Video Views Come From Mobile – Break Media

12% Of Online Video Views Come From Mobile   Break Media

If one-eighth of your video views are coming from mobile, then you are in good company as Break Media just reported that 12% of their video views come from mobile users. That's a pretty good portion and shows the ever-increasing interest in mobile video viewing.

Infographic Charts Political Video Activity On YouTube Town Hall

Infographic Charts Political Video Activity On YouTube Town Hall

YouTube Town Hall launched a couple of months ago as a portal for politicians to interact with the voters through online video. Today, the company released a new infographic that charts the Town hall voting performance of politicians across the various issues. It also contains …

The Problem With YouTube? Marketers Need a New Playbook

The Problem With YouTube? Marketers Need a New Playbook

In the recent MediaPost article by Ashkan Karbasfrooshan "Content Owners May Have To Diversify Away From YouTube To Win, the author writes, "I have no idea if YouTube will help me grow my business or force me to grow despite it." I've outlined what appear to …

PBS Sees Huge Success With Online Video & Mobile Video Distribution

PBS Sees Huge Success With Online Video & Mobile Video Distribution

It's always nice to see when Public Broadcasting succeeds at something. The something in question this time round is embracing online video distribution and then pushing out a massive quantity of it. 145 million videos in June is pretty impressive considering it's the fruit of …

The Social Video Blueprint, Part 3: It’s About Views, Not Impressions

The Social Video Blueprint, Part 3: Its About Views, Not Impressions

In last week's Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper …

How To Get Clickable, Call-To-Action Overlay Ads On YouTube For Free

How To Get Clickable, Call To Action Overlay Ads On YouTube For Free

YouTube is known for its ability to generate massive amounts of internal links through annotations, video responses, etc. But thanks to YouTube's Clickable Call To Action (CTA), users can now drive traffic from their video to the external URL of their choice for as cheap …

India, iPhone Top VuClip Mobile Video Usage

India, iPhone Top VuClip Mobile Video Usage

While the latest report from VuClip is entitled Global Video Insights, it only applies to users of VuClip, which is a mobile video service that works on any phone, with any carrier, and in any country. So I would not say these numbers or results …

Video Advertising and Mobile Apps – A Match Made in Heaven

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also …

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