video views

YouTube Playlist Tweak Gives Viewers Better Way to Curate Videos youtube playlists favorites 360x240

YouTube Playlist Tweak Gives Viewers Better Way to Curate Videos

YouTube devs have tweaked the playlist feature to give users better ways to use them and easier ways to find the content they want to watch. The question is, are you properly using playlists to get the most out of them and get the videos in front of the people who want to watch them?
90% of TV Viewers Are Visiting YouTube and Google Search [Report] youtube tv 360x240

90% of TV Viewers Are Visiting YouTube and Google Search [Report]

A new report states that an incredible 90% of TV viewers also visit Google and YouTube, signaling the shared audience between both digital and television, and suggesting that TV viewers are increasingly using these platforms to interact with other fans and engage in a show.
Animoto Helps Small Businesses Harness the Power of Video Aminoto for Business 360x240

Animoto Helps Small Businesses Harness the Power of Video

Many small businesses shy away from producing marketing videos, worried that they don’t have the time, money or expertise to create them, let alone make them look professional. However, these businesses are missing out on a huge opportunity as 73% of consumers are more likely to make a purchase after watching videos explaining products or services. Luckily, there's a new product on the market that can help.
Video Viewing Experience Expectations Far Higher Than Video Delivery video buffering 360x240

Video Viewing Experience Expectations Far Higher Than Video Delivery

Conviva compiled massive numbers from 2013 video viewing and determined that there are several factors that determine viewer engagement including low buffering, high buffering, SD vs. HD, content duration and genre. What do you think was the most important factor in user engagement? Step inside and find out!
2013   The Year of the Branded Video Explosion video 360x240

2013 - The Year of the Branded Video Explosion

Last year generated over 40% of all branded video views since the beginning of 2009. It took, on average, 2 million views just to make the top ten list each week and more campaigns topped 1 million views than ever before. Read all about how 2013 was The Year of the Branded Video Explosion.
TrueView Video Ad Campaign Reports Coming to Google Analytics trueview google analytics 345x240

TrueView Video Ad Campaign Reports Coming to Google Analytics

Reporting on the ROI of YouTube video advertising is about to get a little easier for brands and marketers as Google is implementing a new 'Video Campaigns' report in Google Analytics for its TrueView advertising campaigns. Indirect traffic will also be taken into consideration when it comes to tracking conversions.
YouTube: User Device Determines Viewing Behaviour youtube views mobile 360x240

YouTube: User Device Determines Viewing Behaviour

Pixability compiled some YouTube viewing numbers and then broke them down into device-specific categories to show that some screens get more views and viewing time. When it comes to mobile devices, Android and iOS dominate their competitors.
SpotXchange Top Video Ad Property in January According to comScore SpotXchange logo 4clr web 360x193

SpotXchange Top Video Ad Property in January According to comScore

January didn't quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn't included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.
Viddy to be Fullscreen Branded Mobile App Now? viddy fullscreen 360x240

Viddy to be Fullscreen Branded Mobile App Now?

Supernovae explode, flare up and then fade quickly, so it's an apt name for the company formerly known as Viddy, which was just purchased by YouTube Partner and MCN Fullscreen. I go beyond the dollar amounts to look at what it could all mean for Fullscreen.
Video Ad Viewing Up 31% Year To Year, Completion Rates Flat [REPORT] video advertising 360x240

Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.
Leverage the Power of Video and Sell B2B with Vidyard and Salesforce vidyard salesforce 360x240

Leverage the Power of Video and Sell B2B with Vidyard and Salesforce

Video marketing platform Vidyard have teamed up with Salesforce to enable brands to leverage video content for the B2B market. Their new tool allows businesses to see who watched what, for how long and from which location. That's a lot of very useful data for any sales team.
ComScore Releases July 2013 Online Video Rankings comscore

ComScore Releases July 2013 Online Video Rankings

ComScore's released their July 2013 Online Video Rankings. Not much changed from last month, ads continue to be strong, and Google Sites (aka YouTube) rule the online video world, as usual. There was a total overall increase in views but this online video machine is just humming along.