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The Social Video Blueprint, Part 3: It's About Views, Not Impressions

The Social Video Blueprint, Part 3: Its About Views, Not Impressions

In last week's Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper ...

How To Get Clickable, Call-To-Action Overlay Ads On YouTube For Free

How To Get Clickable, Call To Action Overlay Ads On YouTube For Free

YouTube is known for its ability to generate massive amounts of internal links through annotations, video responses, etc. But thanks to YouTube's Clickable Call To Action (CTA), users can now drive traffic from their video to the external URL of their choice for as cheap ...

India, iPhone Top VuClip Mobile Video Usage

India, iPhone Top VuClip Mobile Video Usage

While the latest report from VuClip is entitled Global Video Insights, it only applies to users of VuClip, which is a mobile video service that works on any phone, with any carrier, and in any country. So I would not say these numbers or results ...

Video Advertising and Mobile Apps – A Match Made in Heaven

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also ...

Rising Trend: Personal Social Video Cause Marketing From Amateurs

Rising Trend: Personal Social Video Cause Marketing From Amateurs

Social video is essentially the spread of any video via social media. Brands are realizing there is more power in customers who share videos with their friends than in simple video views, which can be manipulated more easily and don't demonstrate the same level of ...

What's The Next Eye-Popping Milestone For YouTube?

Whats The Next Eye Popping Milestone For YouTube?

YouTube shocked the world last year with the reveal that they were regularly serving up 2 billion video views per day, with over 35 hours of video being uploaded every minute. As stunning as those numbers were at the time, YouTube wasn't shy about setting ...

The Growth Of Netflix Will Be Used To Throttle Your Internet Access

The Growth Of Netflix Will Be Used To Throttle Your Internet Access

So everyone's talking about this new Spring 2011 Global Internet Phenomena Report from Sandvine—a self-described "leading provider of intelligent broadband network solutions for fixed and mobile operators." The big, gaudy stat everyone's running in their headline is that Netflix makes up 30% of U.S. Internet ...

Video Marketing Strategy: Matching Brands & Web Video Stars

Video Marketing Strategy: Matching Brands & Web Video Stars

If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, "Webstars”) and places ...

Is YouTube's Piracy Problem Holding Up Movie Rental Deals With Studios?

Is YouTubes Piracy Problem Holding Up Movie Rental Deals With Studios?

The latest rumors coming out of The Wrap suggest that YouTube's new movie rental service (one of the worst-kept secrets of the web) is being held up by two or three Hollywood studios that have yet to ink a deal with the video giant. The ...

The Week's Best Viral Videos & Marketing Lessons - Tornadoes, Cats, & Cellos

The Weeks Best Viral Videos & Marketing Lessons   Tornadoes, Cats, & Cellos

Each Friday I give video curating a shot with this column, hoping to find videos that both entertain and educate. Even in unbranded "home video" success stories we can find things to learn: what causes emotional responses in viewers, how videos are shared, and what ...

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