video views Articles

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Autoplay Video Ads On Your Website Means You Hate Your Customers

Autoplay Video Ads On Your Website Means You Hate Your Customers

ESPN is going to catch the brunt of my wrath on this topic today, by virtue of hitting me with three autoplay video ads that started upon the page load. But they're far from the only publisher to do this. Over the weekend, I had …

Online Video Monetization – What Are Your Options?

Online Video Monetization – What Are Your Options?

So you’ve gotten pretty good at this online video thing, and now you want to start thinking about monetizing your content. But that can act as a roadblock for many video creators and businesses who aren’t sure what all their options are for making money …

How Long Until YouTube Views Lose All Meaning?

How Long Until YouTube Views Lose All Meaning?

I would rather have 10 video views from actual engaged viewers who are connecting to the content than have a million useless views from non-engaged or paid viewers. I really mean that. I know a lot of people who would hear me say that, and …

An Overview Of The Recent YouTube Changes – The Reel Web Episode 27

An Overview Of The Recent YouTube Changes   The Reel Web Episode 27

There's a lot of statistics to cover this week since several reports coming out about online viewership last month in January, so we take a quick glance at some of those. We also give you guys a quick overview of the changes that are taking …

Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You

Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You

Here's something that we've needed in online video advertising analytics for a long time, the ability for the advertiser to know whether or not their ads are being played on user-initiation or automatically upon page load. Good old SpotXchange ('sup Otto!) have announced that they've …

Tablet Video Viewing On Fire – Ooyala Q4 2011 Video Index

Tablet Video Viewing On Fire   Ooyala Q4 2011 Video Index

I got an advance sneak peek at Ooyala's Video Index for Q4 2011, and I didn't even have to beg! Every quarter, Ooyala looks at more than one billion analytics pings a day, follows the viewing habits of over 100 million unique viers and then …

Social Video Works – The 2011 Social Video Advertising Report From Visible Measures

Social Video Works   The 2011 Social Video Advertising Report From Visible Measures

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a whole. And as a whole, it's doing very, very well. Over 500 branded social video campaigns gained more than a million …

Connecting YouTube Artists, Celebrities, Advertisers & Brands: Big Frame

Connecting YouTube Artists, Celebrities, Advertisers & Brands: Big Frame

On a recent trip to LA, I had a chance to talk to Sarah Penna, the co-founder of Big Frame. Big Frame is a YouTube management company, working with online video talent to grow their careers. They have over 30 channels, collectively bringing in an …

Driving Video Views & Engagement With SEO & Social Media

Driving Video Views & Engagement With SEO & Social Media

Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of Brightcove, and Patrick Starzan …

Android Video Viewing Gaining On iOS Devices

Android Video Viewing Gaining On iOS Devices

Encoding.com just released new numbers pulled from Vid.ly which show that Android is gaining on iOS in terms of video viewing. It's no surprise as the operating system has been steadily stealing market share quarter after quarter and is available on far more different devices …

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