video views

Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report] tv viewing loses out to online video streaming 2014 360x240

Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report]

A new report from Nielsen confirms that digital TV consumption is growing at a phenomenal rate, while traditional broadcast TV viewing is on the decline. That being said, TV still accounts for an average of about 141 hours watched each month, compared to 11 hours a month for online content.
Tablets and Smartphone Video Views Up by 400% on 2012 [Report] mobile video views 2014 360x240

Tablets and Smartphone Video Views Up by 400% on 2012 [Report]

Viewers watching video via their mobile devices account for 30% of all video views, an increase of 200% compared to this time last year, and a jump of 400% on Q3 2012. The mobile share of video consumption is predicted to increase to 50% by 2015.
Video Marketing for Non Profits: Campaigns Generated 670M Views in 2014 most shocking viral video youtube 360x240

Video Marketing for Non-Profits: Campaigns Generated 670M Views in 2014

Video is an incredibly powerful medium for charities and non-profit organizations to use as part of their digital marketing strategies. This year alone, branded non-profit videos have generated 670 million views, and raised awareness for a huge number of causes.
First Kiss Most Viewed Video Advertising Campaign of 2014 first kiss viral video ad1 360x240

'First Kiss' Most Viewed Video Advertising Campaign of 2014

Who would have thought that a black and white ad about total strangers kissing would have generated 157 million views and beat Nike, Samsung, and Budweiser to become the most viewed video advertising campaign of 2014? We take a look back at some of the other most successful video ads of the year.
Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research youtube unboxing videos 360x240

Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

New research by Google confirms that views of unboxing videos increased by 57% in 2014, generating an incredible 1 Billion views since January alone. 1 in 5 of us has watched an unboxing video, and 62% of consumers have stated that they have used them as part of their research into a product.
How to Identify YouTube Influencers to Endorse Your Brand  what is a youtube influencer 360x240

How-to Identify YouTube Influencers to Endorse Your Brand

YouTube Influencers are a powerful marketing asset for many brands. These independent creators attract huge amounts of views, engagement, and loyalty from their fans, often way ahead of what many brands can hope to achieve. So, how can brands identify Influencers who can help endorse their products?
Toy Reviews Not Toy Brands are Driving YouTube Video Views evantubehd youtube toy unboxing reviews 360x240

Toy Reviews Not Toy Brands are Driving YouTube Video Views

There are many toy brands on YouTube, but it is the independent creators who are generating hundreds of millions of views just from unboxing, reviewing, and playing with those toys. Disney may have a strong presence with its various YouTube channels, but it's a Disney toy reviewer that has generated over 400 Million views in the last 30 days alone.
300+ Hours of Video Uploaded to YouTube Every Minute youtube upload 360x240

300+ Hours of Video Uploaded to YouTube Every Minute

Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.
How One Twitch Channel Boosted Video Views By 380% in a Day twitch 360x240

How One Twitch Channel Boosted Video Views By 380% in a Day

Reel Gamer is a resource that helps gamers build their audience, both on Twitch, and on YouTube. The site created specific video content around a particular event, and generated a huge 380% increase in views on Twitch overnight. Read about how it did it, and what it takes to engage an audience to that extent.
Facebook Accounts for 60% of Global Video Shares, Twitter 14%  [Report] facebook video shares 2014

Facebook Accounts for 60% of Global Video Shares, Twitter 14% [Report]

There's a new breed of super-user on the internet, and they are responsible for driving 83% of video shares across social media, particularly Facebook and Twitter. As a whole, we are also sharing videos faster than ever before, with 42% of videos being shared across social network feeds within 3 days of upload.
Top Ten Most Viewed Video Ads on YouTube: October 2014 airnzhobbit2 360x240

Top Ten Most Viewed Video Ads on YouTube: October 2014

Cats, Hobbits, smartphones, Taylor Swift, and Hoverboards are all the subjects of the most viewed video ads on YouTube for October 2014. Every video ad in the Top Ten generated over 1.5 Million views each, so let's take a look at the ones that caught your attention.
Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report] video ux 360x240

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

A new report confirms that branded video views hit an all-time high in Q3 2014, an increase of 73% from this time last year. Video campaigns for smartphones, plus enormous residual interest from the World Cup, generated 2.9 Billion views of branded video content.
Online Video Views Jump 43% in One Year, Internet TV by 388% [Report] online video consumption increases 43 per cent 2014 360x240

Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering 388%.
How Activision is Crushing it with YouTube Influencers & Fans activision youtube 360x240

How Activision is Crushing it with YouTube Influencers & Fans

Activision's 'Call of Duty' YouTube channel has more than 2.3 million YouTube subscribers, and has generated over 500 Million views. 'Call of Duty' has also earned its parent company a 9.4% share of voice on YouTube with owned media. But 'Call of Duty' influencer videos (earned media) have been viewed 9.7 billion times, almost 20x the number of views for the brand's owned videos.