video views Articles

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ComScore June 2013 Online Video Rankings: Ad Views Have More than Doubled Since January

ComScore June 2013 Online Video Rankings: Ad Views Have More than Doubled Since January

ComScore released their June 2013 U.S. Online Video Rankings today. We saw another incredible rise in ads last month, and Americans watched a total of about 45 billion videos overall. Minutes-per-viewer increased to the highest point since last October.

Comscore Releases U.S. Online Video Rankings for February 2013

Comscore Releases U.S. Online Video Rankings for February 2013

ComScore has announced their February 2013 U.S. rankings, and while a couple of areas saw all-time highs, in a few categories, some of the lowest numbers we’ve seen in awhile popped up last month. Some of it can be attributed to the shorter month, some cannot.

YouTube Annotations Course

YouTube Annotations Course

YouTube Training Course – Learn to Master Annotations: YouTube annotations are one of the most important, yet underutilized tools available to creators and marketers.  Video annotations allow you to add powerful interactivity to your videos and can be used to entertain the viewer, encourage engagement, provide …

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

Since I went through all the trouble of making a set of cool charts and graphs to track the whole year of comScore's Video Metrix for 2012, I thought I would also take the time to do a bit of post-year analysis. While there were …

Mobile Video Viewing Expected to Lead the Way in 2013

Mobile Video Viewing Expected to Lead the Way in 2013

If you've not got mobile in your ad or marketing mix it might be the time to start doing that as eMarketer predicts massive growth in mobile video viewing next year. That means it's time to really start making sure you're targeting those mobile devices …

Online Video Viewers Mostly Steady While Viewing Dips in October

Online Video Viewers Mostly Steady While Viewing Dips in October

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into …

How Red Bull’s Marketing Wings Lifted Them to Most Powerful Brand in Social Video

How Red Bulls Marketing Wings Lifted Them to Most Powerful Brand in Social Video

I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it seems that I'm not the only one that has noticed, as goviral's Social Video Equity Report …

‘Buyral’ Video Pokes Fun at Shady Viral Video Marketing Tactics

Buyral Video Pokes Fun at Shady Viral Video Marketing Tactics

Now this is the ultimate in black hat video marketing.  In the latest video from user johnst172 (Toronto agency john st.'s channel), who brought us "Catvertising," we see a fictional company called "Buyral" which has everyone from "professional clickers" to very young kids to the elderly …

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

I'm in LA this week for Streaming Media West and I haven't got my spreadsheets with me for the month to month numbers I've been keeping. I'll get them input when I get back to Milwaukee, if the 13,000 canceled flights don't stop me from …

How to Spike Video Views via Special Channel Events – A Look at Captain Sparklez’ Minecraft Style

How to Spike Video Views via Special Channel Events   A Look at Captain Sparklez’ Minecraft Style

When you look at certain YouTube channels, you'll see some healthy views here and there that number into the tens and hundreds of thousands.  You'll see a consistent amount of views across every video.  Every once in awhile, one will spike, and there's usually a …

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