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Understanding Paid vs Owned vs Earned Views in Video Marketing - [ReelPop Q&A]

Understanding Paid vs Owned vs Earned Views in Video Marketing   [ReelPop Q&A]

What are the differences between earned, owned and paid media and how do they work together in a video marketing campaign?

Nielsen Says 163.5M Watched Online Video in May, I Say We Need Reporting Standardization

Nielsen Says 163.5M Watched Online Video in May, I Say We Need Reporting Standardization

Nielsen has released their online video numbers for May 2012 (which directly compete with comScores but are like apples to oranges) in which they say just 163.5 million Americans watched online video. That's some 16.5 million below comScore's estimates (or actually quantified numbers, I'm not ...

A List of YouTube Stats Tracking Tools You Should Know About

A List of YouTube Stats Tracking Tools You Should Know About

Google Analytics is a great tool to figure out the activity surrounding your channel, where you might need improvement, getting the most out of advertising, mobile views, etc.  But maybe you'd like a different opinion.  Maybe you don't like the way the stats are displayed.  ...

YouTube's Spring Cleaning, Social TV Viewer Trends & More [Reel Web #40]

YouTubes Spring Cleaning, Social TV Viewer Trends & More [Reel Web #40]

In this week's Reel Web, we discuss several online video trends and updates from the past week including: more updates and changes at YouTube, Comscore's most recent stats around online video consumption, Viacom's interest in social tv, and a look at some new studies that indicate ...

Streaming Video On-Demand to be King of Entertainment as Disc Fall?

Streaming Video On Demand to be King of Entertainment as Disc Fall?

The tipping point is rapidly approaching as we, as a society, are ready to flip from a physical rental society to a digital delivery society. According to Rentrak and Screen Digest anyway, who say that it might not be too long before online streaming tops ...

Autoplay Video Ads On Your Website Means You Hate Your Customers

Autoplay Video Ads On Your Website Means You Hate Your Customers

ESPN is going to catch the brunt of my wrath on this topic today, by virtue of hitting me with three autoplay video ads that started upon the page load. But they're far from the only publisher to do this. Over the weekend, I had ...

Online Video Monetization – What Are Your Options?

Online Video Monetization – What Are Your Options?

So you’ve gotten pretty good at this online video thing, and now you want to start thinking about monetizing your content. But that can act as a roadblock for many video creators and businesses who aren’t sure what all their options are for making money ...

How Long Until YouTube Views Lose All Meaning?

How Long Until YouTube Views Lose All Meaning?

I would rather have 10 video views from actual engaged viewers who are connecting to the content than have a million useless views from non-engaged or paid viewers. I really mean that. I know a lot of people who would hear me say that, and ...

An Overview Of The Recent YouTube Changes - The Reel Web Episode 27

An Overview Of The Recent YouTube Changes   The Reel Web Episode 27

There's a lot of statistics to cover this week since several reports coming out about online viewership last month in January, so we take a quick glance at some of those. We also give you guys a quick overview of the changes that are taking ...

Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You

Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You

Here's something that we've needed in online video advertising analytics for a long time, the ability for the advertiser to know whether or not their ads are being played on user-initiation or automatically upon page load. Good old SpotXchange ('sup Otto!) have announced that they've ...

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