video views

Facebook video marketing hacks

How-to Master the Facebook Video Algorithm: 3 Winning Tactics

There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky. We offer three tips to mastering the Facebook video algorithm and achieving maximum organic reach for your video marketing efforts.
twitter borrows youtube related videos feature

Twitter: We Want Users to Binge-watch Our Video Content Too!

According to new research carried out by the social network, 82% of Twitter users will watch a video on the platform, with 41% confirming they turn to Twitter to discover new video content. The site itself wants to introduce a 'Related Videos' feature “get people to binge on videos as they do on YouTube.”
charity video marketing nepal earthquake

How Charities are Using Video to Raise Awareness for Nepal

In the aftermath of the devastating Nepal earthquake, how are charities using video to rise above the noise of news footage and user-generated content to reach out those willing to donate? And how can charities maximum their impact in the critical few days after natural or man-made disasters?
Mother's Day Video Marketing

More Love For Mother's Day Videos on Facebook Than YouTube

On YouTube, views for Mother's Day content has increased more than 123% since 2010, to just over 127 Million views in 2014. But in 2015, Facebook is crushing the competition, with 63 Million views since January 1st 2015, compared to 40 Million for YouTube.
facebook video advertising

Why Are Advertising Execs Rooting for Facebook Video Ads?

A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any platform or app.
tiny food videos youtube facebook

How Teeny Tiny Videos are Generating Huge Engagement on YouTube

Tiny cooking videos are one of the hottest food and cooking trends on YouTube right now. Viewers have a real appetite for watching steady-handed chefs create incredible gourmet treats using miniature utensils and candle-powered cookware.
apple watch video views

Apple Watch: Non-branded Video Views Outperform Apple by 10:1

Apple created an enormous buzz when it officially launched its new iPhone-compatible smartwatch last week. But of the 22 million video views generated for 'Apple Watch' content in the last 7 days, only 2 million belong to the brand itself.
youtube closed captions roi
4.5

How-to Calculate ROI from Adding Closed Captions to YouTube

Captioning on YouTube is a much discussed topic among YouTubers with the cost usually being the main concern. To help alleviate some of this uncertainty, 3Play Media has introduced a free tool that will calculate the Return on Investment of captioning your YouTube channel.