video views

Why YouTube Red is a Step In the Right Direction for Online Video youtube red subscription service 360x240

Why YouTube Red is a Step In the Right Direction for Online Video

YouTube has confirmed details of its new subscription service which will provide an ad-free user experience for viewers who sign up. It's a huge change in the YouTube business model, but we think it's a step in the right direction for those who want to get the most out of the site.
Evernote: YouTube Channel Review   Through the Reel Wringer Evernote YouTube Review 360x240
65%

Evernote: YouTube Channel Review - Through the 'Reel' Wringer

'Through the Wringer', our video marketing series takes an in-depth look at a top brand's YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, productivity tool Evernote gets the Reel Wringer treatment.
How Home Depot is Winning with How To Video Content home depot how to videos youtube 360x240

How Home Depot is Winning with How-To Video Content

Video is an excellent way to promote how-to content, especially for brands. The Home Depot is one company that is providing extra value to customers with tutorials and informational videos based around the products it sells. It's a great example of a 'hygiene' video strategy that more brands could employ.
Facebook Video Billionaires: Record Breaking August Views facebook billionaires 360x240

Facebook Video Billionaires: Record Breaking August Views

For the first time ever, three Facebook pages have generated over 1 Billion video views in a single month. All are compilation pages, which upload video content that is going viral elsewhere, but their huge numbers of followers ensure that the video posts get millions of views per upload.
8 Essential Ways to Keep Your Video Content Relevant 8 tips keep video relevant 360x240

8 Essential Ways to Keep Your Video Content Relevant

Video marketing can be a costly investment, and it can be disappointing to watch your video views slowly decline. So what can you do when your videos are no longer producing desired results and a favorable return on investment? Here are 8 ways to keep your videos fresh and relevant.
Three Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study] OwnageCharacters 360x240

Three Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study]

Ownage Pranks is a hugely successful YouTube channel with 3.3 million subscribers, but it wanted to learn more about growing its subscriber base even further to attract more ad revenue. The creators behind the prank-based channel turned to an agency for advice, and all video creators can benefit from the programming and optimization strategy tips.
Facebook Video Owns Day One, But YouTube Wins the Long Term Love facebook day one youtube longtail e1438026467663 360x240

Facebook Video Owns Day One, But YouTube Wins the Long-Term Love

When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run? A new report from Tubular and Ogilvy offers brands an insight into how they can get the best out of YouTube, Facebook, Vine, and Instagram Video.
Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand] brand vs brand uber and airbnb video marketing 360x240

Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]

Airbnb and Uber may not be direct competitors, but they are both leading brands in the 'on-demand' economy. We look at how both companies are using video to tell there particular stories, and find that there's plenty of room for improvement when it comes to driving an engaged audience.
Maybe Vertical Video Isnt That Evil After All? vert vid syndrome 360x240

Maybe Vertical Video Isn't That Evil After All?

For years, video footage shot in vertical or portrait mode has had a terrible rap. But with so much user-generated video being filmed via portrait-friendly mobile devices these days, perceptions may finally be changing.
How Expedia Tapped into the Emotional Power of the Travel Video [Case Study] expedia video marketing strategy 360x240

How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
Facebook Raises its Video Game with Revenue Share for Brand Creators Facebook offers ad revenue share with creators 360x240

Facebook Raises its Video Game with Revenue Share for Brand Creators

There were 56.4 Billion video views on Facebook in June 2015, compared to 34.8 Billion views for YouTube. Now, some creators and brands will get the chance to monetize their video content on Facebook as part of an ad revenue scheme. But don't get too excited yet, as you'll need to become an official Facebook partner first.
How to Master the Facebook Video Algorithm: 3 Winning Tactics Facebook video marketing hacks 360x240

How-to Master the Facebook Video Algorithm: 3 Winning Tactics

There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky. We offer three tips to mastering the Facebook video algorithm and achieving maximum organic reach for your video marketing efforts.