video views Articles

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Mobile Video Viewing Expected to Lead the Way in 2013

Mobile Video Viewing Expected to Lead the Way in 2013

If you've not got mobile in your ad or marketing mix it might be the time to start doing that as eMarketer predicts massive growth in mobile video viewing next year. That means it's time to really start making sure you're targeting those mobile devices ...

Online Video Viewers Mostly Steady While Viewing Dips in October

Online Video Viewers Mostly Steady While Viewing Dips in October

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into ...

How Red Bull's Marketing Wings Lifted Them to Most Powerful Brand in Social Video

How Red Bulls Marketing Wings Lifted Them to Most Powerful Brand in Social Video

I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it seems that I'm not the only one that has noticed, as goviral's Social Video Equity Report ...

'Buyral' Video Pokes Fun at Shady Viral Video Marketing Tactics

Buyral Video Pokes Fun at Shady Viral Video Marketing Tactics

Now this is the ultimate in black hat video marketing.  In the latest video from user johnst172 (Toronto agency john st.'s channel), who brought us "Catvertising," we see a fictional company called "Buyral" which has everyone from "professional clickers" to very young kids to the elderly ...

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

I'm in LA this week for Streaming Media West and I haven't got my spreadsheets with me for the month to month numbers I've been keeping. I'll get them input when I get back to Milwaukee, if the 13,000 canceled flights don't stop me from ...

How to Spike Video Views via Special Channel Events - A Look at Captain Sparklez’ Minecraft Style

How to Spike Video Views via Special Channel Events   A Look at Captain Sparklez’ Minecraft Style

When you look at certain YouTube channels, you'll see some healthy views here and there that number into the tens and hundreds of thousands.  You'll see a consistent amount of views across every video.  Every once in awhile, one will spike, and there's usually a ...

Is Incentivization Key to the Future of Online Video Advertising? [Study]

Is Incentivization Key to the Future of Online Video Advertising? [Study]

Advertising is generally about getting the brand, product or company in front of consumers and trying to trigger something in them that causes them to interact, increase engagement, raise awareness or convert into a paying customer. But it's not always very successful which is why ...

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

More people watched video online in August than in any previous month, but they watched fewer videos and spent less time doing it according to the monthly comScore Video Metrix report. With the Olympics being available online for 12 days of that month, I find ...

4 Tips to Increase eCommerce Product Video View Rates & Raise Conversions

4 Tips to Increase eCommerce Product Video View Rates & Raise Conversions

Invodo recently did a three month study that looked into the efficacy of the video view rate, how it applies to ecommerce and why it is an important metric. Since a lot of readers have products to sell I thought it shed some light on ...

Custom YouTube Thumbs Finally Roll Out, Mood-Based Video Recommendations, & More [The Reel Web #54]

Custom YouTube Thumbs Finally Roll Out, Mood Based Video Recommendations, & More [The Reel Web #54]

This week on the Reel Web we look at the updates YouTube has made in the past week including the roll-out (finally) of custom thumbnails for all monetized users, some experimenting with mood-based video recommendations, their new politics destination channel and more.  Additionally, we cover ...

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