video views Articles

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Mobile Version of YouTube Starts Showing Ads

Citing numbers that show that video views on mobile devices are up a whopping 160%, Google announced yesterday that the mobile version of YouTube will now begin showing ads.  Specifically, the ads will be running on the main YouTube home page, the search page, and …

Despite A Dip, US Online Video Views Are Up 120% for 2010

comScore starts off another year of online video tracking and so do we.  Many have reported on the decline in video views for January 2010 when compared to December 2009.  However, even with the decline of 2.5%, when you look at the numbers year over …

Professional Web Video Content Up Almost 20% In 2009

AccuStream Research says that there was nearly a 20% jump in "professionally produced, hosted or syndicated online media and entertainment video views". So either we're all going pro or the pros have come to see the value in it.

Speculating On Reasons for Online Video’s Unprecedented Surge In 2009

Will Richmond over at VideoNuze published an interesting article yesterday pondering some possible reasons for the meteoric rise in online video's popularity in 2009.  The article starts with a graph that shows a jump of nearly 124% growth in total views last year.  The previous …

The Benefits of A Targeted YouTube Distribution Strategy

Increasingly, more brands have been expanding into the social media realm. Whether by embracing Facebook, engaging with Twitter, incorporating YouTube, or creating interactive visual content in the online space, brands have been enhancing the online experience. Specifically, it's the creation of high quality brand videos …

Converting Article Readers Into Highly Engaged Video Viewers

Although online video watching is reaching a major trending peak these days, the overall marketplace for generating ad revenue from video is relatively small when compared with traditional online textually based webpages.

Succesful Content Syndication and Aggregation Strategies

I'm at the Streaming Media West conference today in San Jose, CA and thought I would attempt some live blogging from this morning's session titled, "Successful Content Syndication and Aggregation Strategies." 

uSocial Is Selling YouTube Views – Should You Buy YouTube Video Views?

uSocial, the company that has created controversy regarding their services in the past, is at it again.  You might remember them as the company that sold Diggs for your Digg submission, friends for your Facebook account, and followers of your Twitter ramblings.  Now they're offering …

Online Video Continues Ridiculous Trajectory

ComScore has released their online video numbers for September 2009, and the trend continues.  Online video views are again at an all time high. More than 168 Million U.S. viewers watched online video during that month, accumulating nearly 26 Billion total views.  Holy cow.

Video Marketing Strategy: Hosted Versus Posted Video

Video Marketing Strategy: Hosted Versus Posted Video

When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a …

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