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TubeMogul Finds That Most Viewers Never See Pre-Roll Video Ads

TubeMogul Finds That Most Viewers Never See Pre Roll Video Ads

TubeMogul does some fairly interesting research from time to time. This time they embarked on a journey of discovery in regards to how many unique visitors to a media company homepage will watch a pre-roll video ad. As we don't always go to broadcaster sites ...

YouTube Promoted Videos 2.0 – A Look Into YouTube's Promoted Video Ads Program

YouTube Promoted Videos 2.0 – A Look Into YouTubes Promoted Video Ads Program

ReelSEO's Grant Crowell and Mark Robertson interview Google Product Manager Jay Akkad, about today's public announcement of the expansion of their popular online video advertising program, Promoted Videos, and how it will great expand targeting, reach, tracking, performance, and monetization for search marketers and advertisers at large.

Kantar Videolytics - Track, Syndicate, Optimize - An In-depth Review

Kantar Videolytics   Track, Syndicate, Optimize   An In depth Review

Kantar Videolytics recently trotted out a long list of premier partners which included some of the major players in online video (Brightcove, Brightroll, Adap.tv, LiveRail, Tremor, ScanScout, you get the picture) for their new Videolytics (video analytics) offering. So what better reason to get on ...

New Video Accessibility Law Mandates Closed Captions for TV Shows Online and More

New Video Accessibility Law Mandates Closed Captions for TV Shows Online and More

The US Government recently finished work on the Twenty-First Century Communications and Video Accessibility Act of 2010. The thing is 74 pages long, and yes, I read through the whole blasted thing. It's mostly a lot of legal speak for "we think videos made for ...

Ooyala Gives Video Publishers Integrated Paypal Payment System

Ooyala Gives Video Publishers Integrated Paypal Payment System

Ooyala, a provider of video monetization products and services, has introduced a new product called Ooyala Paywall.  Typically the word "paywall," in Internet terms, refers to a blockade between users and a portion of the content they're after, and that's exactly what this product is.  ...

How To Make Money On YouTube: Successful Stars Recommend Patience, Persistence, and Hard Work

How To Make Money On YouTube: Successful Stars Recommend Patience, Persistence, and Hard Work

ABC News has cracked the code on online video riches, and now they're sharing it with the world in a piece called Top YouTube Earners Share Their Strategies.  It's a great read (seriously) and contains insight gleaned from their interviews with several of the top ...

Intelligent Video Recommendations Provide Massive Boost to Viewing at NYT

Intelligent Video Recommendations Provide Massive Boost to Viewing at NYT

The New York Times and Taboola teamed up to do some A/B testing and find out which system for intelligent video content recommendations worked best. Taboola pitted its "secret sauce" algorithms for choosing the best possible videos for viewers versus a standard "other popular in ...

JW Video Player 5.3 - Combines Flash, HTML5, Plus New Javascript API for Consistent Experience

JW Video Player 5.3   Combines Flash, HTML5, Plus New Javascript API for Consistent Experience

LongTailVideo is set to fully release an updated version of the popular JW Player which includes some all new features as well as some updated features. The major features include auto-detect Flash and HTML5 in one, a Javascript API and new HTML5 playback features.

The Sunday News Reel: Video Related News In Review - Sept 26 - Oct 3, 2010

The Sunday News Reel: Video Related News In Review   Sept 26   Oct 3, 2010

Chris is taking the weekend off to catch up on some technical things (really he's just fiddling with computer hardware, playing video games and catching up on sleep) so I'm here to cover for him. This week saw a lot of talk about Apple TV ...

What's The Business Value of Twitter Video Marketing?

Whats The Business Value of Twitter Video Marketing?

I interviewed Tubemogul's Director of Communications and Marketing David Burch about their recent report including data on Twitter and video, which declares that Twitter is one of the fastest growing ways that video is being discovered online, and that video referrals from twitter are more ...

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